Meeting Recap : 02-13-2026 | Session by @Cate Stillman This session moved from the somatic to the strategic, beginning with feeling into the "vibration" of your club—building a structure or "nest" where members can evolve. The core of the conversation shifted to refining the One Simple Funnel: identifying exactly what makes your avatar turn their head (the "song in the parking lot"), what beliefs they must change to join, and how to "own" their experience from the first touchpoint through to renewal. Shutterstock Explore Key Takeaways: - The "Song in the Parking Lot": Your marketing needs to be like hearing a song you love (e.g., Led Zeppelin on a powder day). It’s not just about pain points; it’s about pleasure and resonance. What specific vibe or message makes your "Cousin Sarah" (avatar) stop and turn her ear toward you? - Price Anchoring & Side Benefits: When pricing your club, anchor it against the cost of the alternative solutions your avatar is considering. - Shifting Beliefs: Your prospects are often "problem aware" but not "solution aware." You must identify the specific beliefs they need to drop to buy from you (e.g., "I don't need another certification; I need a business model upgrade" or "I don't need a white coat to be fertile; I need to regulate my nervous system"). - Owning the Experience (The American Airlines Analogy): You must own every step of the member journey. If there is a glitch in the system (like a flight delay), it breaks trust. Make the process consistent so members know exactly what to expect—and exactly how to refer their friends. - Hubs are Two-Way Streets: When looking for new leads (fresh eyes), look for hubs where your avatar already hangs out (Facebook groups, product mailing lists, local magazines). Serve the hub first, and they will serve you back. Next Steps: - Define Your "Music": Write down exactly what your avatar needs to hear to realize you are their scene. Is it a specific word (e.g., "Embodied," "Primal," "Shakti") or a specific feeling? - Map the Belief Bridge: Identify the top 3 beliefs your avatar currently holds that prevent them from joining, and write the counter-belief you need to teach them. - The First 7 Days: Script the specific "First Win" or onboarding ritual (e.g., a morning reset, a self-assessment) that validates their purchase immediately after joining. - Audit Your Funnel: Look for the "glitches." What part of the process feels inconsistent? Focus on fixing that rather than inventing something new.

Meeting Recap : 02-09-2026 | Session by @Cate Stillman & @Tamanna Zahan This session focused on using AI agents to support classroom setup, offer development, and sales strategy. Participants received hands-on guidance for building classrooms, refining business plans, generating free talks, and strengthening sales conversations by addressing belief gaps that block enrollment. Key Takeaways: - Clear classroom structure (videos, folders, lessons) supports smoother launches and member flow. - Accurate, detailed one-page business plans are critical for effective downstream AI agents. - AI tools can support free talk creation, sales call analysis, and belief-shift scripting. - Strong sales conversations focus on transformation and outcomes—not features or price. - Prospects must hold key beliefs before enrolling: transformation, commitment, investment, and possibility. - Slowing down sales conversations and deepening discovery builds trust and clarity. Next Steps: - Complete first iterations of classrooms and resolve remaining tech issues. - Finalize one-page business plans with territory clarity and aligned club naming. - Use AI tools to draft free talks, belief-change scripts, and sales frameworks. - Begin creating a short Video Sales Letter (VSL) addressing common belief barriers. - Practice diagnosing belief gaps early in sales conversations. Watch the recording here: Vimeo Link

Meeting Recap : 02-04-2026 | Session by @Valerie Hwang Beck This session focused on mastering the Closing Phase (Call 3) and handling the "Time Objection." Participants explored how to move from explaining to "looping"—using questions that help prospects solve their own objections—while emphasizing that imperfect action beats waiting for a perfect curriculum. Key Takeaways: - The 3-Call Structure Reduces Pressure: splitting the process (Discovery -> Roadmap -> Decision) removes the desperation to close immediately. - Prevent Ghosting with Video: Sending a personal video between Call 2 and Call 3 re-frames the meeting as an invitation, drastically reducing cancellations. - "Looping" beats Explaining: When a client objects, ask questions (loop) to help them articulate the value, rather than defending your program. - Sell the Destination (A to B): Clients don't buy "coaching calls"; they buy the bridge from where they are (Point A) to where they want to be (Point B). Next Steps: - Draft your "A to B" Roadmap to visualize the client journey for Call 2. - Record a "Bridge Video" to send prospects before the final decision call. - Practice Looping: Stop explaining your features; ask questions that make the client define the value. PS: We aren't hunting for a "Yes"; we are hunting for a clear decision. Clarity cures the chase. Watch Recording Here : VIMEO

Meeting Recap : 1-21-2026 | Session by @Valerie Hwang Beck This session focused on sharpening sales conversations through clear mapping, intentional listening, and strong lead qualification. The team explored how to guide health assessments and coaching calls without over-probing—letting clients tell their story, clarify their goals, and reveal fit naturally. Nina volunteered for a live practice using a real client scenario, giving everyone a chance to see the mapping process in action and receive grounded, practical feedback. Key Takeaways - Build the A-to-B map before pitching the Club - Let the client paint their current state and desired future - Mapping saves energy by identifying unqualified leads early - Clear expectations between Call 2 → Call 3 create confidence and momentum - Trust intuition while staying structured in the process Next Steps - Nina: Complete and simplify the mapping template for Brianna using past call notes; use it to guide the upcoming sales call and report back to the group - Valerie: Send Jacalyn the Canva mapping template and review the Call 2 → Call 3 transition and pitch flow in the next sales practice - Group: Continue refining client journey maps to support clean, confident offers A powerful blend of strategy and presence—this was about selling with the client, not to them. Watch Full Session Here : VIMEO

Meeting Recap : 2-5-2026 | Session by @Cate Stillman Today’s session focused on strategic, scalable growth through intentional Hub Hustling—moving beyond solo outreach to embed your work within existing communities where your ideal clients already gather. We shifted from asking “how do I find more members?” to executing the Venn Diagram Strategy: identifying the precise overlap between your expertise and an existing group’s unmet needs. Core principles emerged: - Hubs Are Networks Hitting Networks: A hub can be a boutique, a doula collective, a corporate HR department, or a “loud person”—a superfan who consistently refers. - Service-First Reciprocity: Success comes from solving a hub’s problem first. Offer 15-minute consults in a supplement shop, write a column for a local paper, or host a workshop in an underused studio. - AI as Your Co-Strategist: Use prompts to generate hyper-local hub hit lists in minutes—turning “I don’t know where to start” into a targeted game plan. We committed to action: - Audit Your “Loud People”: Identify and appreciate your top 3 referrers this week. - Generate a Hub Hit List: Use AI to map 10 potential local or digital hubs. - Never Eat Alone: Schedule one connection coffee with a community “connector.” - Draft a Value-Add Pitch: Prepare a “tip of the month” column or workshop idea to offer a hub. The ultimate takeaway: Consistency in 2–3 aligned hubs beats a scattered presence everywhere. Steady, reciprocal value turns communities into your most powerful growth engine. Watch Full Session Here : VIMEO