Club Growth : Live with Cate · WELLNESS PRO ACADEMY

Club Growth : Live with Cate

Meeting Recap : 2-5-2026 | Session by

Today’s session focused on strategic, scalable growth through intentional Hub Hustling—moving beyond solo outreach to embed your work within existing communities where your ideal clients already gather.

We shifted from asking “how do I find more members?” to executing the Venn Diagram Strategy: identifying the precise overlap between your expertise and an existing group’s unmet needs.

Core principles emerged:

Hubs Are Networks Hitting Networks: A hub can be a boutique, a doula collective, a corporate HR department, or a “loud person”—a superfan who consistently refers.

Service-First Reciprocity: Success comes from solving a hub’s problem first. Offer 15-minute consults in a supplement shop, write a column for a local paper, or host a workshop in an underused studio.

AI as Your Co-Strategist: Use prompts to generate hyper-local hub hit lists in minutes—turning “I don’t know where to start” into a targeted game plan.

We committed to action:

Audit Your “Loud People”: Identify and appreciate your top 3 referrers this week.
Generate a Hub Hit List: Use AI to map 10 potential local or digital hubs.
Never Eat Alone: Schedule one connection coffee with a community “connector.”
Draft a Value-Add Pitch: Prepare a “tip of the month” column or workshop idea to offer a hub.

The ultimate takeaway: Consistency in 2–3 aligned hubs beats a scattered presence everywhere. Steady, reciprocal value turns communities into your most powerful growth engine.

Watch Full Session Here : VIMEO

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