New Label, Same Concept — Anyone Else Exhausted From All The Jargon?
Does anyone else feel like they're drowning in new labels for old ideas? I'm a life coach with a master's in counseling and I've been noticing something for a while that honestly frustrates me. It feels like every other week there's a new term for something humans have understood for a long time: "Nervous system regulation" is learning how to calm down and breathe; "Dopamine detox" is taking a break from overstimulation; "Shadow work" is looking at the parts of yourself you'd rather not look at.These things have been known for a long time some of it is common sense and learning how to take care of yourself. So why do I think this keep happening? Because there's a whole industry built on making old wisdom sound new. Brand identity folks and marketing folks tell you that if you're a coach, therapist, author, etc. trying to stand out, you need a "thing”, something that sounds original, something you can put on a book cover or build a program around. The problem is that many of these “new” ideas have been around a long time. So what do they do? They repackage it. Give it a catchy name. Build a brand around it. Write a book. Launch a course. And suddenly they’re the person who "discovered" something that poets and philosophers and elders have been saying for centuries. Look at Mel Robbins and the whole "Let Them" phenomenon. She and her daughter wrote a book around this idea of letting go of trying to control what other people do, which is a useful concept, except a poet, Cassie Phillips https://www.cassie-phillips.com , wrote about the concept years before they did, and as far as I know, they gave her no credit for her idea. Although, the concept didn't originate with Mel Robbins, now it's "her" thing because she had the platform and the marketing machine to claim it. And that's the pattern. The person who packages it/renames it gets the credit, not the person who came up with the idea first. Stolen ideas are being rewarded rather than wisdom and originality. The marketing sends a message to people that they need to keep buying the next book, the next course, the next framework, because surely THIS one has the answer that all the others were missing.