I have helped Safe Strength reach $10.8k/month from zero, Salus Strength generate ~$79k NZD in their first full quarter, and The Optimization Training Lab grow from 41 to 92 clients. Here’s how: Step 1: Get regular leads Most businesses rely on random enquiries. You need a simple system that brings in leads every week. - Warm outreach. - Simple content. - Clear messaging. Done consistently on ONE platform. Step 2: Build a client experience people talk about This is where most growth actually comes from. When the workout and experience are right: - Clients stay longer - They get better results - They refer others This compounds over time. Step 3: Install a system to stay focused Without structure, you stop doing the things that work. You need a simple way to: - Track what matters - Identify bottlenecks - Stay focused on the right actions That is how you get predictable growth. If you want help to do this, along with weekly 1:1 calls, direct DM access to me, and my complete strength training business course, I have opened the HIT Business Intensive program where I will hold your hand and customize this entire process with you step by step. Click here to apply to join.

New Episode Up: fit20 CEO Walter Vendel returns to talk about what you can learn from fit20’s simple, focused approach to building successful strength studios. We go into why becoming successful is simpler than you think (and how you might be overthinking things), exercise variety, high-traffic VS low-traffic locations, and selling once-a-week VS twice-a-week, and more — check it out here

I want to document the development of my business and record insights if it may be of help to anyone here. Also, it will help me to record insights for my own reflection. Lawrence encouraged me to start a business diary on the forum so that’s what this is. Feel free to chime in or ask questions if anything is of interest to you. Currently, I have a business partnership with a local chiropractic and medical center that has a 1600 ft.² machine-based gym available to patients only. The creation of this partnership was a major lesson learned which I will document. It has not been perfect, but it allowed me to get back into personal training without any upfront costs other than the establishment of my LLC. I first became a personal trainer in 2010 after I got out of the army. I worked part time in a few clubs while I was going to college, which led me to managing a gym that was associated with a physical therapy clinic from 2016 to 2017. I got out of the business because the money was terrible, and I entered into corporate marketing and franchise operations at that time. I still work in inside digital marketing and sales to grocery store owners (a tough crowd!) Around 2023, I discovered Mike Mentzer through John Little’s videos. At that time, I shifted my own training style towards heavy duty for about a year. Somewhere around mid 2024, I discovered this podcast and dove a lot deeper into the evolution of high intensity training through the many leaders in HIT that we all know about. I also shifted my training more towards what I would describe as a Nautilus style HIT routine so that I could experience a more simple form of high intensity training without the complexities of pre-exhaust, super sets, etc. My reason for this is that I wanted to put myself in the shoes of a client with regards to workout timing, exercise selection, and overall general feeling at the end of a 30 minute HIT workout. Around the end of the year, I decided that I wanted to bring the style of training to more people and re-ignite my career as a personal trainer, all thanks to Lawrence and the many guests of the podcast.