HIB Intensive (1-on-1 coaching + HIB Pro) is now fully booked, and I’ve closed applications earlier than planned. Huge appreciation to everyone who applied and trusted me with their business growth. I did have to cancel a few calls once capacity was reached — apologies if you were affected. If you’re considering HIB Intensive in the future, or want first priority when spots reopen: 👉 DM me “WAITLIST” and I’ll add you for early access. My full focus now shifts to helping the 5 new members make meaningful progress in their strength training business over the coming months. All regular HIB content, calls, and support continue as normal. Appreciate this community. 🫡

Hit 275 yesterday! If you don’t have a Google page you’re leaving $ on the table. I average 1-2 new clients a month who come to me cause my reviews. The record is 15 in a month doing nothing, the prospects just reading what previous clients have said.

Discover Strength CEO Luke Carlson returns to share 21 common but critical mistakes he has observed in strength studios that directly erode revenue and client retention. Covering big-picture strategy, day-to-day behavioral decisions, staffing issues, workout design, and philosophical alignment, this episode focuses on the internal operational and cultural leaks — rather than marketing or lead generation — that most often prevent studios from growing or cause them to lose clients, offering gym owners actionable ways to identify and fix these problems quickly — click here to check out the episode