It might... if you let it. AI is inevitable, so Pixality Design Founder Connie Holen returned to the podcast to talk about how you should work *with* AI to keep your HIT Biz website working the way you want it to: constantly attracting clients. Here's what you need to know

What’s it like to go from being a piano teacher to building a $1 Million-Dollar Strength Studio with 5 trainers? Live Oak Strength Founder Owen Dockham returns to the podcast to talk about that, along with how he did it all with barely any advertising (and how you can, too!) — check out the episode here

What goes into making legendary HIT machines even better? Eggert Barwich, the man behind MedX EU, joins the podcast to talk about how it all started, from the deals with Arthur Jones that brought MedX to Europe, down to the technical nitty-gritty that goes into each precision-engineered machine, along with why Eggert would rather buy a Porsche versus a Ferrari (it’s relevant, we promise!) — check out the episode here

Discover Strength CEO Luke Carlson returns to share 21 common but critical mistakes he has observed in strength studios that directly erode revenue and client retention. Covering big-picture strategy, day-to-day behavioral decisions, staffing issues, workout design, and philosophical alignment, this episode focuses on the internal operational and cultural leaks — rather than marketing or lead generation — that most often prevent studios from growing or cause them to lose clients, offering gym owners actionable ways to identify and fix these problems quickly — click here to check out the episode

He said he’s gunning for Pete Cerqua’s weekly session record, but can he really do it? Well, Sandbothe Strong Founder Tony Sandbothe went from being booted from a gym to 60 sessions/week, FAST. Tony talks about how you probably don’t need as much equipment to get started, his approach to HIT workouts that makes clients love him and keep ‘em coming back (even after leaving him for a decade), and getting really, really high-quality referrals. There just might be something to what he’s shooting for here — check out the episode now