This week’s episode is up — MaxStrength Fitness Founder Jeff Tomaszewski returns to talk about the biggest problems Strength Training Business owners should solve first if you want to get unstuck and grow like a fitness industry giant, even if you’re just a new, solo strength operator. ━━━━━━━━━━━━ 02:16 - The biggest mistake HIT studios make while trying to grow 03:49 - What things grow a new fitness business effectively? 07:53 - How to figure out and attract your ideal clients 10:06 - On creating useful systems (and actually using them) 14:37 - Client workouts and other physical activities outside the studio 15:50 - What if your trainers DON’T believe in your protocols? 17:51 - Training trainers with role-play sessions 20:29 - Jeff’s New Studio Strategy: What To Do In The First 90 Days 23:19 - The numbers you need to measure (and what to do with that information) 26:16 - Which “problems” should you be solving as a fitness business owner? 28:59 - Jeff’s elevator pitch 29:28 - More problems fitness businesses can solve for (if it’s the right fit) 31:55 - Your marketing needs this intention to be effective 32:36 - A case study in effective marketing 34:00 - On “‘What’s Next?’ Syndrome” versus sticking to what wins 39:22 - You need to understand the lifetime value of a customer 39:51 - The power of A/B testing — why and how you should do this 41:17 - You NEED to follow up 42:33 - On overcoming laziness and struggling to focus 46:42 - Jeff’s keys to massive success 47:28 - The necessity of marketing (and doing it the right way) 48:00 - A systematic approach to time blocking 51:37 - Has Jeff been wrong about anything big in business? 54:32 - Big lessons that a new studio can learn from Jeff’s franchise experience 56:22 - Jeff teases what he has in store for Strength Forum 59:13 - Jeff’s favorite Strength Forum experiences 1:01:22 - The recipe for success rarely changes; many people are just too fickle to focus consistently 1:03:51 - On the right marketing mindset, ad fatigue, and the moral obligations of a fitness business

New episode up — Matt Brzycki returns to talk about why you might want to consider higher reps and higher TUL when it comes to strength training older clients — check out the episode here. ━━━━━━━━━━━━ 00:00 - Episode Preview 02:30 - Strength Training and Aging 04:37 - At what age does it get hard to get gains? 08:36 - On training as an older athlete 11:18 - When does your strength peak? 12:32 - What TUL would you use for an older trainee (and why)? 16:52 - How Matt trains now versus when he was younger 19:52 - On varying movement speeds and using lower rep ranges 24:33 - A stopwatch for your finger 26:34 - Old men yell at clouds 28:04 - On the upcoming Strength Forum 32:57 - “Evidence-based training” — has it lost its meaning? 34:44 - On Matt’s upcoming talk at the Strength Forum 36:55 - A very Arthur Jones experience 45:39 - Matt volunteers to test Arthur Jones’ upcoming MedX Medical equipment ━━━━━━━━━━━━ - Matt Brzycki | The Brzycki Formula | Books  - Strength Over Time (in HIB Pro) - Dr. Doug McGuff’s Strength Over Time Presentation  - Sportcount Watch

New Episode Up! Million-Dollar Trainer Pete Cerqua returns to the pod to talk about the one thing that’s non-negotiable if you want to have a seriously successful strength training business: world-class customer service. He walks you through why, how, and all the details that matter. Plus, marshmallows. Watch it now ━━━━━━━━━━━━ 01:39 - Why is Alex Hormozi copying Pete Cerqua? 02:56 - Richard Berle, legendary strength trainer from New York 07:03 - What’s the biggest challenge for fitness business owners right now? 08:04 - How to get more prospects through your doors 10:33 - Never look desperate 11:51 - Strength training businesses are like restaurants — what kind is yours? 14:13 - What great customer service looks like in practice 19:42 - Lawrence’s experience in hospitality (and his losing record against gravity) 22:16 - Why Pete’s business did better when he hired trainers with no experience 24:55 - You NEED to experience a high-end restaurant at least once as a fitness business owner 27:38 - Business lessons from high-end marshmallows 31:26 - The right way to include storytelling in client experiences 34:54 - Manners matter more than people realize 37:14 - You should really get to know your clients 43:06 - Common mistakes you need to watch out for 46:22 - A great example: Timesaver Strength’s Steve Berthiaume 50:00 - Does it matter what equipment or studio setup you have? 52:11 - Another great example: MaxStrength Fitness’ Jeff Tomaszewski 53:31 - Stopwatches, clipboards, and analog versus digital 56:49 - How much tech is too much tech in a client session? 1:01:08 - On optimal stopwatch usage ━━━━━━━━━━━━ - Pete Cerqua | Resistance Exercise Professionals (REP) - Richard Berle | Body by Berle - Steve Berthiaume | TimeSaver Strength - Jeff Tomaszewski | MaxStrength Fitness

Discover Strength CEO Luke Carlson talks about the quiet gold rush that’s happening right now in the fitness industry and how you should set yourself up to take full advantage of this wave of growth — watch the episode here ━━━━━━━━━━━━ 00:00 - Episode Preview 01:58 - “The middle” — where fitness businesses go to die 07:16 - What is the HFA Global Report? 08:38 - A good way to think about your competitors 09:54 - The fitness industry isn’t just recovering, it’s growing 11:11 - Many are seeing strong margins and profits 12:28 - More clients are now seeing fitness as a necessity 16:57 - The motivations for becoming fit have changed 19:14 - Good news for strength training businesses 20:49 - Shifts in strength training (and how to talk about them) 21:50 - The types of fitness businesses that are doing very well 25:31 - Single-site businesses VS multi-site businesses 26:36 - Humans in strength training can relax… for now 27:46 - Fitness is moving into healthcare 31:00 - The risks of becoming distracted by these trends 33:29 - Is there any data that would be cause for concern? 34:16 - Community might be the next big competitive advantage 38:14 - What about strength studios, specifically? 40:44 - A case of a fitness business that got things wrong 41:49 - Many of today’s fitness consumers have multiple memberships 43:46 - Strength studio client tenure is increasing 46:46 - How big box clubs are responding to studios right now 48:27 - It’s a good time to be running a strength studio 50:19 - Exercise is NOT just for healthy people ━━━━━━━━━━━━ - Luke Carlson | Discover Strength | Discover Strength Franchise - Health and Fitness Association (HFA) - How to Make a Few Billions Dollars - Brad Jacobs (book) - Global consensus on optimal exercise recommendations for enhancing healthy longevity in older adults (paper)

New Episode Up! EverStrongSF Founder @Abraham Williams talks about how he uses AI to operate a more efficient strength training studio and save on services, including using it to build his own client management software (among other things), and he also goes into how you can do the same for your strength studio — watch it now ━━━━━━━━━━━━ 00:00 - Episode Preview 03:29 - Does a tech guy regret building a strength studio? 07:08 - A life-changing event 09:17 - The road to recovery 12:59 - When business booms because your clients see your progress 14:11 - Fixing EverStrongSF’s problems and challenges 19:34 - Session types 21:58 - Fixing problems with sessions and internal systems 25:47 - Abe’s big tip on using Stripe and building your own systems 33:07 - The best practices don’t matter if you don’t execute 34:08 - On negotiating fees 39:19 - On using AI to build software for your business 42:47 - How Abe’s programs work 44:53 - Software as a Service (SaaS) is going away 46:32 - On using ARX machines and its effect on clients 57:22 - On changing target markets and ideal clients 59:36 - On marketing, getting clients, and business growth 1:05:42 - A big problem Abe had with Wellness Living 1:07:14 - On using AI to build your website for you 1:11:37 - On how AI can help make you more efficient and profitable 1:14:23 - On location and attracting the right type of clients 1:17:50 - Abe’s parting thoughts for the AI/DIY-software-curious ━━━━━━━━━━━━ - Abe Williams | EverStrongSF - HIB 151 with Abe Williams and Mike Pullano