Strength Training Overtakes Weight Loss!
Thank you @Michael Zarrillo for sharing ATN's 2026 Fitness & Wellness Preview with me. Here's a few inspiring highlights: - "Americans signal a willingness to spend on fitness experiences even amid economic concerns." 2025 was "banner year" and 2026 is set to be even better for our industry. - "42.3% of people identified getting physically stronger as their primary health goal in the new year, which was the most cited objective in the survey. Nearly half of respondents (46.5%) said they plan to lift more weights in 2026", which was the highest of all workout modalities! - "Around 33% of respondents cited longevity as a key health driver. What's more, 37.8% of respondents identified longevity as the wellness trend most likely to define 2026." You can subscribe here https://athletechnews.us5.list-manage.com/track/click?u=d11bdd9a031d723e7ff35d46e&id=1c04fc0c12&e=a5a6e3a94a