Great post Daniel. Just weighing in here. Probably reminding you of stuff we've talked about before, but this may also be helpful to others. Client selection: I think the first step is to identify your target market. They are, by definition, your best clients who value long term training. Once you know your target market, you go where they are and get more. Retention: I have found it's difficult to find the real reason when it's not something obvious like they have lost their job, moving house, etc. If it's a value thing, people will often say a white lie than tell you that it's just not as valuable to them. As discussed, in a less than ideal environment, like most commercial gyms, the service has to be outstanding, consistently. Ongoing value: Same as above. It's obvious if the coaching is 10/10. You can also share articles on the evidence behind supervision. I would summarise for simplicity. Some stuff here https://www.skool.com/hib-free/strength-training-studies I would love to hear more experience from trainers here who have experience operating in their own studio and a commercial gym to get a better sample of the differences. Intuitively, it should be a lot easier to retain clients in a studio environment.