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Owned by Lawrence

High Intensity Business

276 members • Free

Start and grow your strength-focused personal training, virtual training, or studio business.

High Intensity Business (Pro)

119 members • $1,250/month

We help grow your strength-focused studio, personal training, or virtual training business.

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293 contributions to High Intensity Business
Reformer pilates
Reformer Pilates is back in vogue. Why do we think this is? The communal aspect?
0 likes • 2d
@Michael Zarrillo Great observation!
1 like • 2h
@Anthony Sandbothe @Michael Zarrillo gents, please can we leave politics out of this community. Thank you.
Looking “average” might be your biggest advantage as a trainer
Topics covered: - How looking “average” might be your biggest advantage as a trainer - We have solves for most of your business problems - Getting leads with Bark.com - Why Focus is critical in business - Reaction to @Michael Petrella 's workout - ... and much more
Looking “average” might be your biggest advantage as a trainer
1 like • 2d
@Paul Synnott It's even better than that. Premium HIT personal training resonates strongly with older affluent busy people who are REPELLED by overly "impressive" physiques. They relate better to more normal and healthy looking trainers.
1 like • 2d
How we were able to get >30 clients via Bark https://www.youtube.com/watch?v=KX1CnOAkR4k
Small group training
Our gym is thinking of starting small group sessions. Any suggestions on how to run those? Currently we do exclusively 1 on 1 and set machines for all clients, so not sure how to run a small group.
0 likes • Jan '25
@Justin Frost Here's how Discover Strength run small group: https://highintensitybusiness.com/wp-content/uploads/2018/11/Luke-Carlson-How-To-Create-Effective-and-Lucrative-Small-Group-Training-Sessions.pdf Here's how Pure Physique run slightly bigger small group: https://youtu.be/y-WyiAUVgLo?si=Ic7M2LUORWj3zf3j Justin, book a call here if you want help to implement: https://calendly.com/lawrenceneal/30-minute-call
0 likes • 2d
@Murray Knox Sounds great Murray.
Hello, it’s me. Win
G’day everyone. It has been a minute since I last posted here. Wanted to share a win. I’m honoured to be featured in a blog post on 10 Sydney Personal Trainers to look out for in 2026 https://fitnesseducationonline.com.au/10-sydney-pts-to-watch-in-2026/
Hello, it’s me. Win
2 likes • 2d
Congratulations Jeremy! A lovely bit of proof you can advertise to convert more clients. I think they did a great job with their copy capturing the essence of your service.
Studio transition/buyout advice
I’m looking for some real-world input from anyone who’s been through a studio transition/buyout. I currently rent space in a high-intensity training studio owned by another trainer. She plans to retire in 3–5 years, and the rough idea is that I would take over the space at that point with a gradual transition of clients and relationship building. She trains her own clients with the help of her husband (around 90 clients), and I run my own business within the space (30-35 sessions/wk currently). What’s being discussed is a seller-financed buyout / equity over time, but I’m struggling with how that applies when the business doesn’t operate independently of the owner. In reality, it seems like I’d be: – Buying equipment – Taking over the lease – Hoping some percentage of clients stay (no guarantees) For those who’ve been through something similar: – Is there actually a “business” to buy in this scenario, or mainly equipment + opportunity? – How have you handled valuing a client base that buys session packages? – Have you seen cleaner transition structures (e.g. revenue share / transition period) that worked better? I’m want to take over the space, but want to make sure it’s structured in a way that makes sense. Appreciate any insight or examples.
0 likes • 3d
Hi Kristin, no direct experience here but I've helped numerous people go through this. I think this is a perfect example of how NOT to build your business to sell. You're 100% right, they are selling equipment and "opportunity". You're not buying a business. - Key man risk (doesn't operate without owner). - No one on autopay, therefore high churn risk. - I assume no systems either? So I would literally calculate equipment/asset value + client base (based on above calc and client LTV if you can get that info) to evaluate the business. Regarding revenue share / transition period, I think this is a good idea given that you don't know who will transfer and it will be more effective if the current owner can help with transitioning clients over gradually, which makes sense given your time scale. You can pay her a % of client's who transfer to you for a set time, and have it decrease over that time period. I would use this transition opportunity to move new clients on to autopay. Love to hear how others have handled this too.
1 like • 2d
@Michael Zarrillo Thank you. @Kristin Johnson Michael is extremely accomplished and experienced here. I should have tagged him from the outset. Here's a podcast we recorded, which might help also https://www.youtube.com/watch?v=Zna-pLPyLno
1-10 of 293
Lawrence Neal
6
1,093points to level up
I help people grow a strength training business.

Active 1h ago
Joined Dec 6, 2024
Brit in Galway, Ireland
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