@Todd Rheins Thanks Todd. Glad it helped!

Great advice Jeffrey. I have not said all of this quite so eloquently!

@Jeffrey Shaw 1. I agree that it's important to have 3 uniques and define how you are different from the rest. However, HIT businesses are still extremely niche and typically far apart so they can use very similar uniques and still be appropriately differentiated from fitness businesses. 2. I partially agree. I think it depends. If you want to build a team, then having a Vision (as we talk about here) is important to attract, motivate and retain great people. Whereas if you're solo, you probably don't need to codify values, a mission statement, etc. 3. Love the focus on goals and breaking it down to weekly & daily actions. 4. Re: risks, again, I think for most of us, competition from a HIT business is unlikely or not a big concern. However, more HIT businesses are scaling and opening up (mostly in the US) and, whilst I think, this will mostly create a halo effect and rise the tide for all ships, one may need to ensure they have 2 or 3 clear differentiators. I think that having a clear strategy, like you outline, is actually the best protection for a financial downturn. Because if you're focused on what you're best at, you are more likely to weather that storm. 5. Wise words towards the end there Jeffrey. Thanks for sharing. This is really helpful to the community.

@Skyler Tanner FYI great job @Andre Salvatierra 💪💪💪💪💪💪 @Michael Petrella workout: https://www.skool.com/hib-free/training-program

Use these to help https://www.skool.com/hib-free/client-education-templates and https://www.skool.com/hib-free/save-time-with-these-trusted-faq-resources 💪