New Episode Up! Million-Dollar Trainer Pete Cerqua returns to the pod to talk about the one thing that’s non-negotiable if you want to have a seriously successful strength training business: world-class customer service. He walks you through why, how, and all the details that matter. Plus, marshmallows. Watch it now ━━━━━━━━━━━━ 01:39 - Why is Alex Hormozi copying Pete Cerqua? 02:56 - Richard Berle, legendary strength trainer from New York 07:03 - What’s the biggest challenge for fitness business owners right now? 08:04 - How to get more prospects through your doors 10:33 - Never look desperate 11:51 - Strength training businesses are like restaurants — what kind is yours? 14:13 - What great customer service looks like in practice 19:42 - Lawrence’s experience in hospitality (and his losing record against gravity) 22:16 - Why Pete’s business did better when he hired trainers with no experience 24:55 - You NEED to experience a high-end restaurant at least once as a fitness business owner 27:38 - Business lessons from high-end marshmallows 31:26 - The right way to include storytelling in client experiences 34:54 - Manners matter more than people realize 37:14 - You should really get to know your clients 43:06 - Common mistakes you need to watch out for 46:22 - A great example: Timesaver Strength’s Steve Berthiaume 50:00 - Does it matter what equipment or studio setup you have? 52:11 - Another great example: MaxStrength Fitness’ Jeff Tomaszewski 53:31 - Stopwatches, clipboards, and analog versus digital 56:49 - How much tech is too much tech in a client session? 1:01:08 - On optimal stopwatch usage ━━━━━━━━━━━━ - Pete Cerqua | Resistance Exercise Professionals (REP) - Richard Berle | Body by Berle - Steve Berthiaume | TimeSaver Strength - Jeff Tomaszewski | MaxStrength Fitness

Hey Everyone! Ken Hutchins is putting his books on Amazon, for lower prices. More books are coming soon, and more new material. https://www.amazon.com/stores/Ken-Hutchins/author/B0HHWV82V7

What is your personal training session price? Please comment below using this format: 1) If you have different session prices based on purchase volume (eg 3m, 6m, 12m etc) or frequency (eg 1x a week vs 2x a week), please provide a blended mean average. 2) If your session length is different to 30-minutes, please mention in your comment.

This week's Client of the Week is Megan Costilow, co-owner of Invested Strength Studio in Naperville, Illinois. Megan opened her studio in September 2025. Less than a year later, they're already on track for around $250,000 in revenue this year. Here's what's happening: - Private, one-on-one strength training in just 20 minutes, 2x/week. - Built around a focused HIT protocol using MedX equipment. - Megan lost 113+ pounds herself and built the studio partly from her own experience of discovering the importance of strength training to hold on to muscle. - Created a premium, appointment-only experience with the trainer beside the client for every rep. - And they're still less than one year into the business. From discovering HIT through HIB to building a ~$250K/year strength training business. And she's only getting started. If Megan's story resonates with you, just comment "Invested" and I'll send you all the details.

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