I've been unwittingly committing a terrible crime. Were it not for @Shannon Boyer's Classifieds Headline challenge earlier, I might not have had this massive epiphany today. My wits have returned and this is the lesson I have learned. Strap in. WIth all this chatter about Growth Boost and keywords and discovery rankings, I forgot my own advice. The advice that brings me clients. And brings my clients clients. "Your brand starts with you. And YOU—your true, unfettered self–will attract your most loyal squad." And what did me ignoring that advice result in? A community About page that might as well have said "blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah" for the entire 1000 character limit. Doing the headline challenge I let loose. I wasn't writing for the algorithm. I was writing for people. And while the feedback made me grin ear to ear, it also smacked me upside the head. I don't think my About page has EVER gotten that sort of response 🤣 Here's another thing I challenge my clients with: If someone read a piece of your content (your homepage, a post, an email), and your name or logo wasn't attached to it, would they know IMMEDIATELY, without a shred of doubt, that YOU wrote it? (It's a great little test. I highly recommend giving it a try.) So I marched my fingers over to my About page and asked myself the same question. The answer was a resounding... NOPE. If you've seen my brand colors, you'll know they're hot pink, neon green (the fancy name is chartreuse haha), black and white. My About page was the equivalent of beige on beige on beige. Yikes! Completely devoid of my personality. My evil twin in a way. 😈 So I corrected that. Because yes, the robots index your assets, raise your rank, and boost your visibility, but it's HUMANS who opt in, engage and buy. Not the artificial non-intelligents. Humans. Quirky. Weird. Funny. Charming. Irrational. Passionate. Lovely humans.

The tagline for the CLASSIFIEDS is “The only place where YOU are the headline.” Write your “CLASSIFIEDS Headline” - one sentence that captures what your community is about. Then, share one sentence that describes your ideal group member (and you can’t use the word “anyone” or “someone” in the description!). Don’t forget to add the link to your community… Create a NEW POST to answer this prompt. *Don't forget to comment on three other posts before you finish for today. Part of the challenge is to start building relationships with other members. Example: #MyClassifiedsHeadline The CLASSIFIEDS: The only place where Skool group owners become the headline - growing their visibility, collaborations, and confidence to promote their communities with pride. My Ideal Group Member: A purpose-driven Skool owner who’s ready to stop waiting to be discovered and start taking up space by posting, connecting, and finding creative ways to get seen.

Ever wonder how you can let people know about your Skool community? Feel like you have so much to offer but don't know how to get people involved? Wish there was somewhere you were actually allowed to promote yourself and talk about your offer? Look no further! The Skool Classifieds are the place where you are not only allowed to promote yourself, but you are actually encouraged to do so! Like the Classifieds section of your local newspaper or the Community Message Board at the gym, this is the place to let people know what you do and what you offer. Here's how it works: 1. Invite other Skoolers you know to join the group using your invite link. The more people join, the more people there are to promote to! 2. You can post once a day only. This is to keep the group from getting spammy. If it's spammy, people won't read and you won't get noticed. Post as many days in a row as you want, but please do not post the same thing day after day - mix it up! 3. Make sure you add your post to the appropriate group/heading. Please see below for a description of what each group is for. If you don't see a group that is appropriate, message me. 4. Self-Promotion is what this group is all about, but please do not DM people with your offers. You will be removed from the group for doing this. 5. Introduce yourself in this thread, and then scroll up and find someone you have something in common with. Reach out. There are some really amazing people here! 😉 This is a place for us to support each other for our mutual benefit. Hate speech, offensive language, or general negativity will be deleted, and you will be removed from the group. *Please check out this post for more tips on how to get great results from your posts. And also this post by one of our own community members who has had great success growing his group through the CLASSIFIEDS. To learn How to Make Your Classifeds' Posts Work Harder for You, check out this masterclass by one of our moderators, @Faith Adebayo