I think I've been talking a lot about what I've created, but not enough about why I'm building it. I'm not here to create more digital products just for the sake of selling them. I'm building ZenDesignCie around one idea: Women don't need to get better at managing everything. They need to figure out what they don't need to carry anymore. There's already so much advice out there. More productivity systems, more routines, more coaching programs, more things to work on. But what if we started somewhere else? What if we helped women actually see everything they're carrying, sort through it, and decide what they can: - Drop: What can I stop carrying? - Delegate: What doesn't have to be mine alone? - Do: What actually needs my attention? That's the thinking behind my work. I believe practical, accessible tools can be a meaningful starting point. Not another complicated program to keep up with, but simple experiences that help women understand their mental load and start putting some of it down. That's why I created Lighter, a 7-day interactive mental load reset, and The Room to Breathe, a free community where women can pause, unload and make a little room for themselves. The tools may evolve. The platforms may change. But the problem I want to help solve stays the same. Less to carry. Not more to manage. That's what I'm building with ZenDesignCie. If this speaks to you, I'd love to connect! Come take a look at The Room to Breathe.

I lost a weight-loss challenge to a phone number. The prize was a cruise. My wife and I never had a honeymoon. So yeah, I was all in. I did the research. Fixed my sleep. Started walking with a weighted pack. Skipped the sketchy stuff on the shelves. Points came from muscle gained. I put on 3.75 pounds in 11 weeks and tied for second. The winner was listed on the leaderboard by his phone number. No name. He didn't just win. He lapped us. To score what he did, he'd have needed about 6.4 pounds of muscle in those same 11 weeks. Do the math on that and draw your own conclusions. (Rumor had it the sketchy stuff was involved.) Second place. Again. This time the prize was a shaker cup and a $40 gift card. (It's always a shaker cup.) I gave up my mom's Christmas cookies for that shaker cup. And cake on my own birthday. A life you can't live in isn't a lifestyle. I did finally win one. $200 gift card and a free hoodie. The hoodie was out of stock. lol. Here's what I actually kept from all of it. The stuff that moved the needle was never the extreme stuff. It was sleep, water, walking, enough protein, and lifting. Boring. And mostly free. That became The SHAPE Protocol™. Sleep, Hydration, Activity, Protein, Exercise. In that order. It's also the name of my Skool community, built for busy parents and business owners who are tired of starting over every Monday. If that's you, come find us. (Still waiting on that cruise, by the way.)

It's not scary. It's just a question with a posh name. Come and learn it for free. 👻 👉 https://www.skool.com/later-starters-1914/about

Today is my birthday, and I'm celebrating by offering something special! 💚 50% OFF PREMIUM & VIP MEMBERSHIP at The Skool Trauma Hub this weekend only! I've spent years supporting people affected by trauma, and I created The Skool Trauma Hub because I believe nobody should have to navigate their healing journey alone. We're a growing global community bringing together: 💚 People looking for friendship, connection and belonging. 💜 Anyone navigating their own healing and personal growth. 💛 Parents looking for trauma-informed support. 💙 Trauma professionals wanting to connect, learn, develop and grow their practice. Inside you'll find practical resources, courses, live events, peer support and a welcoming community where you can be yourself. Whether you're healing from trauma, supporting someone you love, or working professionally with trauma, there's a place for you. ⏰ Offer ends Sunday 15th November! I'd love to welcome some new faces into our little corner of Skool this birthday weekend! The Skool Trauma Hub 💚 You don't have to do this alone. Small Steps. Mighty Together. 🐜

Last week I lost my Skool flame for the first time in 365 days, and it happened in the middle of the best three to four weeks I've ever had. I made nine interactions that day. You need ten to keep the flame. It happened because I've cut right back. I used to post and comment across a lot of communities every day. Now I post far less, and I only put something up if I think you'd bookmark it. The other change is the order. In every post and every video, the person reading or watching comes first. Whatever I've got to promote goes at the bottom. The title is what these feeds look like to me a lot of days. I've got this, I've got that, join this, join that. It's promotion with nothing to learn from and no story behind it, and people scroll past because nobody opens a feed hoping to be sold to. We're all here to promote what we do and make money. I am too. I've just found it works better when the reader gets something first. I'm not telling you to do the same. These are small tweaks that worked for me, and they mean you'll see me around less. Agree or disagree? Tell me below. And the bottom of the post, as promised: if you run a Skool community and want YouTube to bring members into it, that's what we work on in The Content Revenue Lab. It's free to join.