CLASSIFIEDS own @Des Dreckett is running a free live talk on how AI has changed making, producing, editing and marketing video, and how to start using it. I think it's worth your time if you make content. It's 30 minutes, then 30 minutes of live Q&A. Here's the reason he's doing it. A lot of creators use AI to write scripts and ideas, but very few have connected it to the tools they work in and given it real work. A UK survey of 1,000 small business owners this summer found that only about 5% regularly use AI tools that carry out tasks across their other tools. Meanwhile, most people still make video the way they did in 2022: a face-to-cam recording, their own B-roll, a long edit, captions, export. That works, but it takes a lot of hours, and that's where the gap is opening up. What Des will cover How most creators make video today, and what it costs in time. He'll use his own old workflow as the example. A short history of how each era of video making removed one barrier, and which barrier is left now. Making: going from a script to a finished clip, including generated B-roll, native audio and keeping a character consistent between shots. Producing and editing: what used to need a camera, a studio or a crew, and what editing looks like now, with a real before and after. Marketing: turning one video into shorts, a YouTube cut and posts, and testing what works instead of guessing. Where AI still looks like AI: hands, text, drift on longer shots, lip-sync, skin that's too smooth. He'll also cover where AI tools still fail on whole jobs. Des isn't telling anyone to drop their camera or chase every new tool. He's showing what's possible now and being straight about what isn't. Who it's for: creators, editors and one-person businesses who already make content. Who it isn't for: anyone looking for UGC avatars, AI influencers or an AI agency. When: UK: Monday 19 October, 8 pm (BST) / 19:00 GMT New York: Monday 19 October, 3 pm Sydney: Tuesday 20 October, 6 am

This weekend is Canadian Thanksgiving and it's really such a lovely time of the year to be thankful - the leaves on the trees are gorgeous shades of yellow, orange, and red, the sun is shining, and the farmers markets are bountiful! It's also the time of year I am so grateful to have a healthy, happy family and the ability to pursue entrepreneurship so that I can be more present for them. Alongside that, I am forever grateful for this amazing community and all of you who make it the warm, welcoming, and collaborative place that it is. The vibe her is one-of-a-kind, and so many people who join comment immediately that it feels like a great space - and that is all because of you! A few days ago, I accidentally allowed in someone who I shouldn't have. This person sent hundreds of spam messages using AI. Two amazing things happened as a results. First, three different people immediately reported the comments to me so that I could take fast action and ban him from the group. But also what occurred to me was that his comments were so easy to spot because they were so different from the usual lovely comments that are authentic and genuine and full of real connection. I appreciate so much how you all show up here every day posting authentically about how you are able to help others and then commenting on each others posts with genuine interest and questions. Running a group of this size is not easy, and I really depend on the vigilance of the group to help me keep it the safe space it is. I also really appreciate how the majority of you take it upon yourselves to make sure that you are following the community guidelines so that we don't have to do as much enforcing. So, on this lovely October Sunday, thank you and I hope you have a lovely day no matter where you are in the world. ❤️Shannon

🤗A little thought before you read this… When money feels tight, the first instinct is usually: “𝗜 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗺𝗼𝗿𝗲.” But what if that’s not always the first place to look? I wrote this post around one simple question that can change the way you see your finances — especially before you start chasing another side hustle or asking AI for ways to earn more. 👉 Before You Ask ChatGPT “How Can I Make More Money?” — Do This First

🥘You’ve saved 147 recipes on Pinterest. 📽️You’ve watched the reels. 📲You’ve screenshotted the “easy dinners.” 🙄And somehow it’s 6 PM… and there’s still no dinner. 😅 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘄𝗮𝘀 𝗻𝗲𝘃𝗲𝗿 𝗮 𝗹𝗮𝗰𝗸 𝗼𝗳 𝗿𝗲𝗰𝗶𝗽𝗲𝘀. It’s having to decide what to make, with what you have, when your brain is already done for the day. That’s what The Lazy Dinner Club is built for. 🍝 Easy everyday meals ⏰ Practical ideas when you actually need them 🛒 Help using what’s already in your kitchen 🧠 Fewer dinner decisions Not fancy cooking. Dinner relief. Come join us free here

You don’t need another saved recipe. You need an easier way to decide what’s for dinner. The Free Dinner Decision Fatigue Rescue Guide helps you stop overthinking, use what you already have and get dinner moving—even when your energy is gone. 👉 Get your free dinner guide here