In cooking, a lot. In marketing, also a lot. In next week's Classifieds VIP Showcase I'll be breaking down WTF a funnel really is, why they're not as complicated or sleazy as you might think, and how to figure out what YOURS should actually look like. (FWIW, if you are selling ANYTHING, from a Skool community to a coaching cohort, then you have a funnel. It might be accidental, it might be leakier than a collander, but it IS a funnel.) During the showcase, I'll be stripping away the bro-marketing BS and showing you how to choose a client-getting path that fits your offer, your buyers, your preferences, and your actual freaking life. No 47-step templates. No “post 3x a day.” No building a business you end up hating just to get clients. The Classifieds VIP Showcase community opens on November 1, and there are a TON of other amazing sessions to attend too. You coming?