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Owned by Des

Content marketing for creators over 40. Build an audience on YouTube, Instagram, TikTok and beyond, then turn it into real income. Free.

The community will be closing its doors for good in November 2026.

1052 contributions to the skool CLASSIFIEDS
I'm soon to launch a productivity app! [not another AI chatbot]
The App is called Roasty Flow, a Chrome extention that will be avaiable for evey member of Guruless Business Builders. I'm building in public and a lot of people like @Adam McCollough @Nick Nebelsky and @Des Dreckett are excited about it. So this group is a place where you can join, talk about what you're building and if you feel stuck we will try to figure out how to get you moving with actionable next steps and a structured plan. All in a round table talk, without pushing you universal frameworks, but instead listening to your unique situation, be it live or on posts you make. Roasty Flow is the app that will allow you to stay focused on the plan. It registers all of your goals and break those goals into daily tasks. So it's an app + community experience. What is special about that? The tasks can be linked to your URL domain and tracked by the app, so you can check if you're really focused on completing them or if you got distracted by seing other stuff, being a great self accountability tool for ADHD business owners who get distracted online, where our business is. The tracking happens locally (only on your computer) and only starts after you activate a focus session, that can also be optimized with a pomodoro counter, so you remember to take necessary breaks from the screen and come back refreshed. The app also has a fun unified metric called the Flame Score that calculates a percentage on how focused you were today and a dashboard that tracks how focused you were on a weekly, monthly and yearly basis. You also get a capture feature for taking notes, screenshots, writing sales scripts, making drafts, all without leaving your current window and with a useful search feuture so you don't get lost. That way your browsing becomes more active and less passive, as each section can be used to generate assets that you can easily find and share later.
I'm soon to launch a productivity app! [not another AI chatbot]
1 like • 5h
@Paulo Costa, The Roaster
🔨🐼 What are you working through in your Skool community this week?
An About page that isn't quite clicking? A decision you've been going back and forth on? Something you've created that could use a fresh set of eyes? Or maybe something's finally working, and you'd love to share what you've learned! It's Build Room Wednesday over in Skoolology. ❤️ Todd and I set aside time every Wednesday for members to bring whatever they're working on and figure things out together. No presentation. No required Zoom call. Just real conversations, questions, feedback, ideas, and a little celebrating along the way. And some of the best conversations happen when members jump in to help each other. We have wonderful builders with all kinds of experience and perspectives, and I love seeing those connections happen. You can join the conversation in the feed or ask to talk something through by DM, text, or call. If you've been wishing you had a few more people to bounce ideas around with as you build your Skool community, we'd love to welcome you. ❤️🐼 Skoolology
🔨🐼 What are you working through in your Skool community this week?
1 like • 5h
@Donna Thornton Of course :)
2 likes • 5h
@Lisa Vanderveen be like....
Thinking About Using AI for Video Creation? There's a new (free) masterclass on the calendar for that!
CLASSIFIEDS own @Des Dreckett is running a free live talk on how AI has changed making, producing, editing and marketing video, and how to start using it. I think it's worth your time if you make content. It's 30 minutes, then 30 minutes of live Q&A. Here's the reason he's doing it. A lot of creators use AI to write scripts and ideas, but very few have connected it to the tools they work in and given it real work. A UK survey of 1,000 small business owners this summer found that only about 5% regularly use AI tools that carry out tasks across their other tools. Meanwhile, most people still make video the way they did in 2022: a face-to-cam recording, their own B-roll, a long edit, captions, export. That works, but it takes a lot of hours, and that's where the gap is opening up. What Des will cover How most creators make video today, and what it costs in time. He'll use his own old workflow as the example. A short history of how each era of video making removed one barrier, and which barrier is left now. Making: going from a script to a finished clip, including generated B-roll, native audio and keeping a character consistent between shots. Producing and editing: what used to need a camera, a studio or a crew, and what editing looks like now, with a real before and after. Marketing: turning one video into shorts, a YouTube cut and posts, and testing what works instead of guessing. Where AI still looks like AI: hands, text, drift on longer shots, lip-sync, skin that's too smooth. He'll also cover where AI tools still fail on whole jobs. Des isn't telling anyone to drop their camera or chase every new tool. He's showing what's possible now and being straight about what isn't. Who it's for: creators, editors and one-person businesses who already make content. Who it isn't for: anyone looking for UGC avatars, AI influencers or an AI agency. When: UK: Monday 19 October, 8 pm (BST) / 19:00 GMT New York: Monday 19 October, 3 pm Sydney: Tuesday 20 October, 6 am
Thinking About Using AI for Video Creation? There's a new (free) masterclass on the calendar for that!
3 likes • 12h
@Heather Wilson I had to read this twice. I just saw "bottomless pit" before anything else 😂
2 likes • 12h
@Heather Wilson 😅
I Rebranded My Community Over One Weekend And Moved It From $5 A Month To A $47 One-Off
𝗧𝗟𝗗𝗥 - I rebranded Grok for Creators to AI Video Motion because so much of my own work is AI video that the old name no longer matched what I do. - I moved the price from $𝟱 𝗮 𝗺𝗼𝗻𝘁𝗵 𝘁𝗼 𝗮 $𝟰𝟳 𝗼𝗻𝗲-𝗼𝗳𝗳 𝗳𝗼𝗿 𝗻𝗲𝘄 𝗺𝗲𝗺𝗯𝗲𝗿𝘀. Existing members keep what they joined on. - The reason is payback speed. Skool needs its money back quickly on Growth Boost traffic, and a one-off gets it back on day one instead of over months. - I plan to start running ads, because at $47 the ad spend comes back much faster. I'm following Dan Harrison's model, which I know works. - Growth Boost has real problems, but I'd rather learn from the owners making it work than complain, so I'm copying the parts that fit. - This is my personal pivot, and it suits my situation. I'll share the results as they come in, including the bad ones. I'd put it at the top of the post, directly under the title, so people who only read the first few lines still get the point. ------------------------------------------------------------------------------------ This weekend I took my Grok for Creators community and started rebranding it to 𝗔𝗜 𝗩𝗶𝗱𝗲𝗼 𝗠𝗼𝘁𝗶𝗼𝗻. New name, new images, new classroom. It's a pain, and there's still a lot to do, so this is a log rather than a result. 𝗪𝗛𝗬 𝗧𝗛𝗘 𝗣𝗜𝗩𝗢𝗧 I realised I'm doing so much video work with AI that I'm not concentrating on one platform any more. Grok was on the door, but it wasn't what I was actually doing every day. 𝗜𝗳 𝘁𝗵𝗲 𝗻𝗮𝗺𝗲 𝗼𝗻𝗹𝘆 𝗱𝗲𝘀𝗰𝗿𝗶𝗯𝗲𝘀 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸, 𝗽𝗲𝗼𝗽𝗹𝗲 𝗷𝗼𝗶𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝘁𝗵𝗶𝗻𝗴 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗲𝗻𝗱 𝘂𝗽 𝘁𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗲𝗹𝘀𝗲. 𝗪𝗛𝗬 $𝟰𝟳 𝗢𝗡𝗖𝗘 𝗜𝗡𝗦𝗧𝗘𝗔𝗗 𝗢𝗙 $𝟱 𝗔 𝗠𝗢𝗡𝗧𝗛 The success I've had with YouTube for Skool and Growth Boost made me look at the money differently. When Skool sends you traffic, they need their money back quickly, and a $5 monthly payment takes a long time to get there. 𝗔 𝗼𝗻𝗲-𝗼𝗳𝗳 𝗽𝗮𝘆𝗺𝗲𝗻𝘁 𝗴𝗲𝘁𝘀 𝗶𝘁 𝗯𝗮𝗰𝗸 𝗼𝗻 𝗱𝗮𝘆 𝗼𝗻𝗲. I didn't decide this lightly. I saw Dan Harrison do it with his community and thought it was genius. He's just crossed $100k MRR, so it's a model I know works and can follow. At this price, I also intend to start running ads, because 𝗜 𝗴𝗲𝘁 𝘁𝗵𝗲 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱 𝗯𝗮𝗰𝗸 𝗺𝘂𝗰𝗵 𝗳𝗮𝘀𝘁𝗲𝗿.
I Rebranded My Community Over One Weekend And Moved It From $5 A Month To A $47 One-Off
2 likes • 2d
@Julianne Anderson That's great. What changes are you hoping to make.
1 like • 14h
@Kerry Upham Yep 😃
I want to livestream but...
Hello everyone, my name is @Americo Da Costa I host a community called Your Stage Live Studio. A livestreaming community. My objective is to help members overcome the "BUT" when it comes to... I want to livestream but ___________ " I don't know where to start" " I don't have time" " I don't have the tech" " I'm not sure how this will help my business" You will always hear me advocate for a live first, human first content marketing strategy. It's the best way to build trust and authority. Not to mention the best way to get the most mileage from your content. When repurposed and redistributed, one livestream will become a replay, podcast, blog, video shorts, and many other pieces of content. No more burning out on the content treadmill trying to constantly come up with new ideas. Host your event, collaboration and share the assets. Your event should never end at the event.
I want to livestream but...
2 likes • 1d
Looking forward to our call later. 👍
0 likes • 17h
@Americo Da Costa Likewise.
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Des Dreckett
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@des-dreckett-6753
Helping creators turn YouTube into paid Skool members. Built The Content Revenue Lab from scratch. No big audience needed.

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Joined Aug 30, 2025
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