Why some YouTube channels grow Skool communities and others just get views
Most Skool owners treat YouTube the same way everyone else does. Post a video, hope it gets views, hope some of those viewers become members. That is not a strategy. That is a lottery. The channels that consistently grow Skool communities are built differently from the ground up. Every video is designed to attract one specific type of person - someone who already has the problem the community solves. The video does not try to entertain a broad audience. It speaks directly to someone in a specific situation and tells them exactly what to do next. The difference shows up in the call to action. A channel built for views sends people to another video. A channel built for community growth sends people to a place where the conversation continues and the real help begins. One metric is vanity. The other is a business. If you are building a YouTube channel to grow a Skool community, the question to ask about every video is not how many people will watch this. It is how many of the right people will watch this and know immediately that your community is where they need to be. If that is the problem you are working on, this is what we focus on inside The Content Revenue Lab. https://tinyurl.com/TheContentRevenueLab Des Dreckett - The Content Revenue Lab