I just wrapped a live workshop called 𝗬𝗼𝘂𝗿 𝗙𝗶𝗿𝘀𝘁 𝗔𝗜 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁, and the whole point of it was to stop people from doing what most of us do first: jumping straight into a tool before we know what we actually need it to do. 𝙏𝙝𝙚 𝙬𝙤𝙧𝙠𝙨𝙝𝙤𝙥 𝙬𝙖𝙡𝙠𝙨 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙗𝙪𝙞𝙡𝙙𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙛𝙞𝙧𝙨𝙩 𝘼𝙄 𝙖𝙨𝙨𝙞𝙨𝙩𝙖𝙣𝙩 𝙞𝙣 𝙪𝙣𝙙𝙚𝙧 𝟰𝟱 𝙢𝙞𝙣𝙪𝙩𝙚𝙨, but not by picking a platform. By writing a reusable role brief first. Before any tool gets touched, you get clear on the recurring job you want handled, what goes in, what should come out, and what success actually looks like. Skip that step, and you get generic results and a loop of re-prompting that never quite lands. To make that concrete, I built an 𝗔𝗜 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝗥𝗼𝗹𝗲 𝗕𝗿𝗶𝗲𝗳 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 inside the session. Eight questions, answered live, and it produces a role brief you can hand straight to any AI. Then I walk through an 𝗔𝗜 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝗤𝘂𝗶𝗰𝗸 𝗦𝘁𝗮𝗿𝘁, pasting that brief into a fresh chat, asking for a first task, and showing how to redirect it when the first attempt isn't quite right, instead of starting over. 𝗧𝗵𝗲 𝗿𝗲𝗽𝗹𝗮𝘆 𝗶𝘀 𝘂𝗽 𝗻𝗼𝘄, 𝗮𝗹𝗼𝗻𝗴 𝘄𝗶𝘁𝗵 𝗯𝗼𝘁𝗵 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀, the 𝗔𝗜 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝗥𝗼𝗹𝗲 𝗕𝗿𝗶𝗲𝗳 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 and the 𝗔𝗜 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝗤𝘂𝗶𝗰𝗸 𝗦𝘁𝗮𝗿𝘁 𝗚𝘂𝗶𝗱𝗲, 𝗳𝗿𝗲𝗲 𝗶𝗻𝘀𝗶𝗱𝗲 𝗔𝗜 𝗣𝗮𝘁𝗵𝘄𝗮𝘆𝘀 𝗛𝘂𝗯. If you're 40 or over, running your own thing, and tired of AI feeling like one more moving target instead of something that actually works for you, this is a good place to start. AI Pathways Hub https://www.skool.com/ai-pathways-hub-4782/about

CLASSIFIEDS own @Des Dreckett is running a free live talk on how AI has changed making, producing, editing and marketing video, and how to start using it. I think it's worth your time if you make content. It's 30 minutes, then 30 minutes of live Q&A. Here's the reason he's doing it. A lot of creators use AI to write scripts and ideas, but very few have connected it to the tools they work in and given it real work. A UK survey of 1,000 small business owners this summer found that only about 5% regularly use AI tools that carry out tasks across their other tools. Meanwhile, most people still make video the way they did in 2022: a face-to-cam recording, their own B-roll, a long edit, captions, export. That works, but it takes a lot of hours, and that's where the gap is opening up. What Des will cover How most creators make video today, and what it costs in time. He'll use his own old workflow as the example. A short history of how each era of video making removed one barrier, and which barrier is left now. Making: going from a script to a finished clip, including generated B-roll, native audio and keeping a character consistent between shots. Producing and editing: what used to need a camera, a studio or a crew, and what editing looks like now, with a real before and after. Marketing: turning one video into shorts, a YouTube cut and posts, and testing what works instead of guessing. Where AI still looks like AI: hands, text, drift on longer shots, lip-sync, skin that's too smooth. He'll also cover where AI tools still fail on whole jobs. Des isn't telling anyone to drop their camera or chase every new tool. He's showing what's possible now and being straight about what isn't. Who it's for: creators, editors and one-person businesses who already make content. Who it isn't for: anyone looking for UGC avatars, AI influencers or an AI agency. When: UK: Monday 19 October, 8 pm (BST) / 19:00 GMT New York: Monday 19 October, 3 pm Sydney: Tuesday 20 October, 6 am

We’re diving into YouTube strategy with our guest expert @Des Dreckett one of the sharpest minds in the YouTube‑for‑business space. This session will be a community sponsored event open to non‑members during the livestream only. Once the event ends, the replay will be locked inside the Your Stage Live Skool Classroom exclusively for members. We’ll break down: - What’s actually working on YouTube right now - The hidden opportunities most people overlook If you’ve been thinking about a YouTube channel as a growth engine for your Skool community… this is your moment. Join us live — stay for the insights.

The App is called Roasty Flow, a Chrome extention that will be avaiable for evey member of Guruless Business Builders. I'm building in public and a lot of people like @Adam McCollough @Nick Nebelsky and @Des Dreckett are excited about it. So this group is a place where you can join, talk about what you're building and if you feel stuck we will try to figure out how to get you moving with actionable next steps and a structured plan. All in a round table talk, without pushing you universal frameworks, but instead listening to your unique situation, be it live or on posts you make. Roasty Flow is the app that will allow you to stay focused on the plan. It registers all of your goals and break those goals into daily tasks. So it's an app + community experience. What is special about that? The tasks can be linked to a URL domain related to the pages you're need to access and tracked by the app, so you can check if you're really focused on completing them or if you got distracted by seing other stuff, being a great self accountability tool for ADHD business owners who get distracted online, where our business is. The tracking happens locally (only on your computer) and only starts after you activate a focus session, that can also be optimized with a pomodoro counter, so you remember to take necessary breaks from the screen and come back refreshed. The app also has a fun unified metric called the Flame Score that calculates a percentage on how focused you were today and a dashboard that tracks how focused you were on a weekly, monthly and yearly basis. You also get a capture feature for taking notes, screenshots, writing sales scripts, making drafts, all without leaving your current window and with a useful search feuture so you don't get lost. That way your browsing becomes more active and less passive, as each section can be used to generate assets that you can easily find and share later.

An About page that isn't quite clicking? A decision you've been going back and forth on? Something you've created that could use a fresh set of eyes? Or maybe something's finally working, and you'd love to share what you've learned! It's Build Room Wednesday over in Skoolology. ❤️ Todd and I set aside time every Wednesday for members to bring whatever they're working on and figure things out together. No presentation. No required Zoom call. Just real conversations, questions, feedback, ideas, and a little celebrating along the way. And some of the best conversations happen when members jump in to help each other. We have wonderful builders with all kinds of experience and perspectives, and I love seeing those connections happen. You can join the conversation in the feed or ask to talk something through by DM, text, or call. If you've been wishing you had a few more people to bounce ideas around with as you build your Skool community, we'd love to welcome you. ❤️🐼 Skoolology