CLASSIFIEDS own @Des Dreckett is running a free live talk on how AI has changed making, producing, editing and marketing video, and how to start using it. I think it's worth your time if you make content. It's 30 minutes, then 30 minutes of live Q&A. Here's the reason he's doing it. A lot of creators use AI to write scripts and ideas, but very few have connected it to the tools they work in and given it real work. A UK survey of 1,000 small business owners this summer found that only about 5% regularly use AI tools that carry out tasks across their other tools. Meanwhile, most people still make video the way they did in 2022: a face-to-cam recording, their own B-roll, a long edit, captions, export. That works, but it takes a lot of hours, and that's where the gap is opening up. What Des will cover How most creators make video today, and what it costs in time. He'll use his own old workflow as the example. A short history of how each era of video making removed one barrier, and which barrier is left now. Making: going from a script to a finished clip, including generated B-roll, native audio and keeping a character consistent between shots. Producing and editing: what used to need a camera, a studio or a crew, and what editing looks like now, with a real before and after. Marketing: turning one video into shorts, a YouTube cut and posts, and testing what works instead of guessing. Where AI still looks like AI: hands, text, drift on longer shots, lip-sync, skin that's too smooth. He'll also cover where AI tools still fail on whole jobs. Des isn't telling anyone to drop their camera or chase every new tool. He's showing what's possible now and being straight about what isn't. Who it's for: creators, editors and one-person businesses who already make content. Who it isn't for: anyone looking for UGC avatars, AI influencers or an AI agency. When: UK: Monday 19 October, 8 pm (BST) / 19:00 GMT New York: Monday 19 October, 3 pm Sydney: Tuesday 20 October, 6 am