Most salespeople never get this right… Doug Noll went from winning courtroom battles to teaching peace inside prisons—and what he discovered can transform the way you sell. His method? Listen to emotions first. Not facts. Not logic. Emotions. When he taught inmates this skill, violence dropped dramatically. Neuroscience backs it up, and the same principle works in sales, leadership, and everyday conversations. 👉 If you want more trust, deeper connection, and faster closes, this video is a game-changer. Watch the interview here: https://www.youtube.com/watch?v=BJHUVTmmyJ4

Hey everyone, I am struggling to find the recording of the call on September 5. Can someone help this hillbilly lost in cyberspace? THANK YOU!

As business owners and coaches, there are always a hundred things we could be doing… but growth usually comes from focusing on the right one or two priorities at the right time. Here’s a quick check-in for the week: Poll: What’s your #1 focus in your business right now? 🔘 Generating more leads 🔘 Converting more sales 🔘 Delivering a better client experience 🔘 Building systems & processes 🔘 Hiring or outsourcing to free up time 👉 Vote above, then share in the comments: Why did you choose this as your focus? The more clarity you have on your #1 priority, the faster you’ll move forward 🚀

Most salespeople and entrepreneurs struggle with marketing because they’re making it up as they go. That ends here inside The Sales Dojo. We just uploaded the 1-Page Marketing Plan into the Classroom.This is the exact framework top producers use to: - Get crystal clear on their ideal client - Create messages that actually cut through the noise - Build a marketing system that drives predictable leads (without needing a huge budget) 👉 Go to the Classroom tab now and watch the 1-Page Marketing Plan. The sooner you implement this, the sooner you’ll stop “winging it” and start running your sales like a pro. Comment below once you’ve watched it. I want to hear your #1 takeaway!

Hey Sales Dojo family! Let me ask you something that might sting a little: How many times this month have you heard "I need to think about it" on a sales call? If it's more than once, I've got some tough love for you. That objection isn't about them needing time. It's about your marketing not doing its job. Here's the brutal truth: When someone says "I need to think about it," what they really mean is: - "I don't fully believe this will work for me." - "I'm not 100% convinced you're the right person." - "Something feels off, but I can't put my finger on it." The real problem? This objection was created BEFORE your sales call ever started. The 3 Marketing Gaps That Create "Think About It" Gap #1: Your messaging doesn't address their real fears. Most marketing focuses on benefits and features. But your prospects are secretly worried about: - What if this doesn't work for me specifically? - What if I waste my money again? - What if I'm not smart/disciplined/ready enough? If your marketing doesn't acknowledge these fears, they'll surface as objections later. Gap #2: You're not building enough trust upfront. People need to feel like they KNOW you before they buy. Your marketing should answer: - Who are you and why should I trust you? - Have you helped people exactly like me? - What makes you different from everyone else? Gap #3: You're not creating urgency for NOW. If your marketing doesn't explain why waiting is costly, prospects will always choose "later." The Fix: Objection-Prevention Marketing Instead of trying to handle objections AFTER they come up, prevent them from happening in the first place. Here's how: ✅ Address objections in your content - Create posts, videos, and emails that tackle common concerns head-on ✅ Use social proof strategically - Share stories of people who had the SAME doubts but got results anyway ✅ Build authority consistently - Show your expertise through valuable content ✅ Create urgency without pressure - Help them see the real cost of staying stuck