Aug 4 • Marketing
The Psychology Behind "I Need to Think About It"
Hey Sales Dojo family!
Let me ask you something that might sting a little:
How many times this month have you heard "I need to think about it" on a sales call?
If it's more than once, I've got some tough love for you.
That objection isn't about them needing time.
It's about your marketing not doing its job.
Here's the brutal truth:
When someone says "I need to think about it," what they really mean is:
- "I don't fully believe this will work for me."
- "I'm not 100% convinced you're the right person."
- "Something feels off, but I can't put my finger on it."
The real problem? This objection was created BEFORE your sales call ever started.
The 3 Marketing Gaps That Create "Think About It"
Gap #1: Your messaging doesn't address their real fears.
Most marketing focuses on benefits and features. But your prospects are secretly worried about:
- What if this doesn't work for me specifically?
- What if I waste my money again?
- What if I'm not smart/disciplined/ready enough?
If your marketing doesn't acknowledge these fears, they'll surface as objections later.
Gap #2: You're not building enough trust upfront.
People need to feel like they KNOW you before they buy. Your marketing should answer:
- Who are you and why should I trust you?
- Have you helped people exactly like me?
- What makes you different from everyone else?
Gap #3: You're not creating urgency for NOW.
If your marketing doesn't explain why waiting is costly, prospects will always choose "later."
The Fix: Objection-Prevention Marketing
Instead of trying to handle objections AFTER they come up, prevent them from happening in the first place.
Here's how:
✅ Address objections in your content - Create posts, videos, and emails that tackle common concerns head-on
✅ Use social proof strategically - Share stories of people who had the SAME doubts but got results anyway
✅ Build authority consistently - Show your expertise through valuable content
✅ Create urgency without pressure - Help them see the real cost of staying stuck
The Bottom Line:
Great marketing doesn't just generate leads, it pre-sells them on working with you.
When your marketing does its job, sales calls become consultations, not convincing sessions.
What's your experience?
Drop a comment below: What's the most common objection you're hearing right now? Let's troubleshoot it together! 👇
Galel Fajardo
Marketing Sensei - The SOS Dojo 🥋
P.S. If you're hearing "I need to think about it" more than once a month, your marketing has a trust problem, not a traffic problem. Let's fix it! Book an Elite Sales Audit today - https://calendly.com/markus-sosdojo/elite-sales-audit
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The Psychology Behind "I Need to Think About It"
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