4d • Mindset
The Science of Listening: Why Naming Emotions Builds Trust in Sales.
Most salespeople never get this right…
Doug Noll went from winning courtroom battles to teaching peace inside prisons—and what he discovered can transform the way you sell.
His method? Listen to emotions first. Not facts. Not logic. Emotions.
When he taught inmates this skill, violence dropped dramatically. Neuroscience backs it up, and the same principle works in sales, leadership, and everyday conversations.
👉 If you want more trust, deeper connection, and faster closes, this video is a game-changer.
Watch the interview here: https://www.youtube.com/watch?v=BJHUVTmmyJ4
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The Science of Listening: Why Naming Emotions Builds Trust in Sales.
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