Most salespeople and entrepreneurs struggle with marketing because they’re making it up as they go. That ends here inside The Sales Dojo. We just uploaded the 1-Page Marketing Plan into the Classroom.This is the exact framework top producers use to: - Get crystal clear on their ideal client - Create messages that actually cut through the noise - Build a marketing system that drives predictable leads (without needing a huge budget) 👉 Go to the Classroom tab now and watch the 1-Page Marketing Plan. The sooner you implement this, the sooner you’ll stop “winging it” and start running your sales like a pro. Comment below once you’ve watched it. I want to hear your #1 takeaway!

Where is the DRIVE coming from? What is your MISSION? This was a question posed to Sensei Galel Fajardo on my podcast. Alleviate stress, worry, anxiety. Improve skillset, mindset and bank account. Interested in meeting with Sensei Galel? Reply "GALEL" to this message and get access to his next LEAD GENERATING Marketing Mastery Call. This Thursday at 11am EST.

Hey Sales Dojo family! Let me ask you something that might sting a little: How many times this month have you heard "I need to think about it" on a sales call? If it's more than once, I've got some tough love for you. That objection isn't about them needing time. It's about your marketing not doing its job. Here's the brutal truth: When someone says "I need to think about it," what they really mean is: - "I don't fully believe this will work for me." - "I'm not 100% convinced you're the right person." - "Something feels off, but I can't put my finger on it." The real problem? This objection was created BEFORE your sales call ever started. The 3 Marketing Gaps That Create "Think About It" Gap #1: Your messaging doesn't address their real fears. Most marketing focuses on benefits and features. But your prospects are secretly worried about: - What if this doesn't work for me specifically? - What if I waste my money again? - What if I'm not smart/disciplined/ready enough? If your marketing doesn't acknowledge these fears, they'll surface as objections later. Gap #2: You're not building enough trust upfront. People need to feel like they KNOW you before they buy. Your marketing should answer: - Who are you and why should I trust you? - Have you helped people exactly like me? - What makes you different from everyone else? Gap #3: You're not creating urgency for NOW. If your marketing doesn't explain why waiting is costly, prospects will always choose "later." The Fix: Objection-Prevention Marketing Instead of trying to handle objections AFTER they come up, prevent them from happening in the first place. Here's how: ✅ Address objections in your content - Create posts, videos, and emails that tackle common concerns head-on ✅ Use social proof strategically - Share stories of people who had the SAME doubts but got results anyway ✅ Build authority consistently - Show your expertise through valuable content ✅ Create urgency without pressure - Help them see the real cost of staying stuck

Here's what I see happening with most entrepreneurs... You've got 17 different touchpoints in your funnel. Lead magnets feeding into tripwires feeding into upsells feeding into downsells feeding into... exhaustion. And you wonder why you feel like you're drowning in your own marketing. Complexity is killing your conversions. Every extra step is another place people drop off. Another thing for you to manage. Another reason to feel like your business is running you instead of the other way around. Here's what actually works: Step 1: The Hook One lead magnet that solves one specific problem. Not five. One. Make it valuable enough that they'd pay for it, then give it away. Step 2: The Follow-Up Consistent, human follow-up that builds real trust. Not 47 automated sequences. Just a genuine connection that moves them closer to saying yes. Step 3: The Offer A clear, simple invitation to work with you. No manipulation. No false urgency. Just an honest next step for people who are ready. Step 4: The Close Whatever your close looks like, make it predictable and repeatable. Booking link, DM script, phone call... doesn't matter. What matters is that it feels natural for both of you. That's it. Four steps. Not forty. Because here's what I know about high performers: You don't need more complexity. You need systems that work with your brain, not against it. If your current funnel feels like a full-time job, it's time for an Elite Sales Audit. We'll look under the hood of your entire sales process and show you exactly where you're overcomplicating things—and what to strip away so you can start converting without the overwhelm. Most entrepreneurs think they need to optimize their funnel. What they really need is to simplify it. There's a difference.

If your sales conversations feel like they’re dragging, or you keep getting “I need to think about it,” you're probably missing the real pain. Not surface-level stuff like “they want to grow their business” or “they want to lose weight.” That’s a goal. Pain is what keeps them up at night. Pain is what makes them pull out their wallet. Here’s what it actually sounds like: - “I’m sick of being the bottleneck in my own business.” - “I can’t keep grinding 12-hour days with nothing to show for it.” - “I’m losing momentum and no one on my team can help.” Your job is to say the thing they’re afraid to admit out loud. When your message does that, they’ll stop scrolling. They’ll lean in. And they’ll book the call. I recorded a Loom to walk you through: - How I research what emotions people FEEL when they struggle - A simple tool you can use on your phone that'll help you find hundreds of thousands of people struggling with issues YOU can help them with - How to use this information to make content that SPEAKS to your Ideal Client Avatar (ICA) 🎥 Watch it here: https://www.loom.com/share/e668c0cfd2f14a10a5603e69a8d5dcf2?sid=a7e18255-700b-43f7-a7ad-f790a698d21a Then here’s your next step: If you want to stop attracting broke leads, vague buyers, and “just curious” convos… Book an Elite Sales Audit with Markus. He’ll tear down your current strategy and show you where to shift your message and your offer so better leads show up ready to buy. 👉 https://calendly.com/markus-sosdojo/elite-sales-audit Drop your ICA’s #1 pain point in the comments if you want feedback. Let’s tighten this up. – Galel