Here’s what I learned… After a bunch of back and forth meetings tweaking and changing the copy and design my very first website is actually live in v1! Designed, wireframed, built and wrote the copy for the site myself so was super exciting to see it finally live… But I did learn something pretty interesting working with this specific client Now this client in particular has had NO marketing… like, ever in the history of their time existing as a company- ever done on them This means no ads, no emails, no “book a call’s” and almost no social media presence whatsoever In fact you’d be a damn good detective finding them organically So, naturally they felt the need to level up from the bundle of stock images and technically excellent but mind numbingly boring copy their had on their site… And it started off great! I’d do site revisions- email the client- review- make changes… It was a positive feedback loop and pretty attainable too But then uni poked its fat head round the corner and came a-whispering something about final year exams… So the project dragged… work was took on by me when I’d agreed to fufill the responsibility of my degree at the same time and I’ll confess I made a lapse of judgement… Now fortunately they were in no rush to get the site live… (I mean would you if you didn’t know what marketing was?) but that hit was still on me, and paved the path for something much more sinister to take place… Now this sinister thing started a few weeks back… I sent the design to the client of their new homepage- closed my laptop and reached for a coffee Typical break- was reading a biography on Michelangelo- really f*cking impressive man. I’d suggest a read So 2 hours pass and my phone vibrates -pick it up And read this: “Here is a list of feedback for corrections: 1. The Headline of the homepage should be our company mission statement… 2. get rid of alternating between bold and normal text on our text-heavy bullets…” And this went on for about 12 “corrections”

I sent a loom video with my UpWork proposal and judging from the clients response this was what really helped me to stand out from other applicants - showing myself live in a video. I wouldn't have had the ability to speak so confidently in a video proposal if I hadn't gone through List Boss V1 back in Sept 2024. Investing $50 to learn about email list management directly from an expert is a no-brainer.

📝 2 UpWork proposals sent with 2 loom videos linked 1 viewed and got this reply: “Hi Waisale, I really like your proposal and would love to discuss how we can move further in terms of working together.” UpWork job is to review and provide advice on his landing page, he is getting clicks on his Ad and traffic to his landing page but no sales. 📲 15 IG DMs sent 📝 Watched “Asynchronous Offer Creation” video here in the classroom Main takeaways: Make low risk offers that don’t require a huge amount of trust upfront. This will lead to higher paying work later on. Setting Clear expectations is crucial Branding systems that require much less customisation so you can sell ‘temaplated’ solutions

I wrote 10 video ad script for meta for my friend's SAAS business this week. I am also developing 3 different hooks for each ad now. I also developed his go to market strategy for his business. I used all my learning from the creative strategy workshop of copy that and also from their video ad trainings.