I'd appreciate any feedback (Ads for a Collagen supplement)
Ad 1: Avatar: Women 45-55, who’ve been burned by wellness trends and don’'t trust influencer recommendations. Awareness: Problem-aware Angle: Skeptic conversion + relapse-as-proof Hook: I wrote this off as a wellness influencer thing. I was wrong. Body: I’d tried a lot of stuff to cure my achy joints over the years. But nothing really stuck. I only tried it because I was desperate, not because I believed it would actually work. I was super skeptical. I just thought it was one of those things Instagram wellness girlies push. So I didn't expect much. But two months in, I squatted down and realized something was different. The noise was gone. The pain was gone. My joints felt… smoother. Turns out there’s a protein your body makes less of in your 40s. I know it's this protein because I've lapsed a couple of times. And the pain quietly comes back every single time. And then goes again when I resume. Click to check out what made all the difference. [Link] Ad 2: Avatar: Women 40-55 who are dealing with joint pain but haven't connected it to skin aging yet Awareness: Problem-aware for joints, unaware for skin aging benefit Angle: Started for joints, got a beauty bonus Hook: Strangers started commenting on my skin. I hadn't changed a single thing – except my morning coffee. Body: I hadn’t bought a single new product. I hadn’t changed my skincare routine. The only thing different was the thing I’ve been adding to my coffee every morning. I began taking it for my joints after 6 years of dealing with pain. But something unexpected happened. I was at a grocery store with my daughter, when a stranger stopped me and said, “You don’t look like you’re 40… you look too young to have a daughter that age”. That’s when it hit me. I came home and looked it up. And what I found about what happens in your 40s left me stunned. The only thing that I had consistently changed wasn’t my skincare or my routine… It was this protein I’d been adding to my coffee every morning. Your body makes less of it in your 40s.