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Copywriting Launchpad

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Ads Essentials

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6 contributions to Copywriting Launchpad
Quick question: Finding company domains.
hey everyone, so whenever I try to use hunter.io or Snov.io, it asks for the company email address. Where do I get that from? What exactly does it mean? Why cannot I use my own email address?
1 like • 17h
You should be able to sign up to them with a normal gmail address. I have a hunter account with my gmail that I've used for 10 years.
ad rewriting. feedback appreciated
Pre-head: make $49.8k/mo on linkedin–without chasing leads. If you are an online coach and tired of running meta ads that get clicks but no sales, and are stuck at $15k/mo. We will build you a setup and run ads on linkedin that will help you sell your $5k programs to the right people.
ad rewriting. feedback appreciated
2 likes • 22h
One thing I always recommend when studying/rewriting copy, especially when you're starting out, is to find products you really believe in. I know that sounds very cliché, but do you really give a damn about this product? I'm not saying that every brand you ever work with will be a brand that you truly believe in, but when you're starting out, it really helps to put yourself in the shoes of the person who is expected to take action after seeing the ad. What do you care about in the world? Find brands that advertise in those industries. Break down their copy. Rewrite stuff. Eventually, what you'll notice is that great storytelling always has a similar "flow." You'll pick it up subconsciously. You'll then be able to transfer those principles over to all businesses. In my opinion, it's harder to study great storytelling from brands that you'd never do business with. And that's what great copy is - storytelling. It's like the Save The Cat writing method. One guy, many years ago, discovered that every great movie follows the same "flow." But he only found this out by watching movies he loved. Break down what you enjoy breaking down. Study what you enjoy studying.
Finding contacts
Hi everyone! I am curious how you search for companies (bonus points for d2c) that you want to reach out to. I believe it is actually not about quantity but quality, I dont want to help grifters or dropshippers who dont care about their customers or companies that sell false hopes and dont have GOOD reviews. I want to pick good and reputable companies, not just try to catch as many fishes as possible. However I struggle with finding efficient way to research without spending hours on tiktok being fed some ugc content just to find potential brands to work with. What are your fave resources or workflow for finding companies/ceos you want to reach out to? I feel like dill pickle brand or falshe lashes brand doesent have ceos that are super active on linkedin but maybe i am wrong and should focus on linkedin!
5 likes • 2d
Are you an email marketer? If so, here is how I worked with 30+ clients in my first year as a copywriter: Focus on what you KNOW the prospect needs. If you don't have past clients, it is harder for you to get new clients. Therefore, the usual, "I do this, and can do this for you" type outreach doesn't work. Find a problem you KNOW you can solve. Ecom is a very easy niche to find problems that businesses need help with, who also have a budget to hire. Visit 10 ecom stores per day. Add items to the cart. Wait 24 hours and see do you get abandoned cart emails. I guarantee that at least a third of them will not send you emails. Now, you have a problem you can solve. The ones who did send abandoned cart emails? Scrap them for now. Come back to them when you have more experience, and proof behind you. Focus on the ones who have an immediate problem that you know you can solve, and you know is costing them money. For bonus points, find out how much traffic their store is getting per month, so you can show them how much potential revenue they are losing. Offer a ONE-OFF (not recurring) offer of one abandoned cart flow. Do not overwhelm them with retainer talk, etc, too early on. Create their abandoned cart flow, deliver it, and if it performs, you will get hired for sure. Do this 100x times and then decide if it's working or not. But I guarantee you'll have a retainer by the time you reach 100. There's a full outreach strategy with a proven track record for you. It doesn't have to be complex. P.S. I also despise working with grifters, dropshippers, or unethical slop. It's usually pretty easy to tell who is a dropshipper and who is a real store: real stores usually list real addresses on their sites, while dropshippers don't post addresses because they are usually digital-only, without inventory or physical locations. P.P.S. This is a quality over quantity approach. You shouldn't reach out to more than 50 businesses a week; therefore, the free Hunter.io plan should be sufficient for you to find decision-makers' email addresses. If not, use a Snov free account alongside Hunter.
1 like • 1d
@Em Ma Start by searching for what you're interested in. You don't need big fancy setups to find ecom stores. Go to Google Shopping. Search for any item you're interested in. You'll get a ton of stores. Don't use normal search - use Google Shopping.
i am back with same question
i was looking for ads but i am unable to find any and got so overwhelmed that my head is hurting now. i've been searching them for past 2 hours but i am unable to find ads on fb and tiktok or anywhere. maybe my fb is broken there is no ad library on it. please help me.🥲
1 like • 4d
https://www.facebook.com/ads/library/
I'd appreciate any feedback (Ads for a Collagen supplement)
Ad 1: Avatar: Women 45-55, who’ve been burned by wellness trends and don’'t trust influencer recommendations. Awareness: Problem-aware Angle: Skeptic conversion + relapse-as-proof Hook: I wrote this off as a wellness influencer thing. I was wrong. Body: I’d tried a lot of stuff to cure my achy joints over the years. But nothing really stuck. I only tried it because I was desperate, not because I believed it would actually work. I was super skeptical. I just thought it was one of those things Instagram wellness girlies push. So I didn't expect much. But two months in, I squatted down and realized something was different. The noise was gone. The pain was gone. My joints felt… smoother. Turns out there’s a protein your body makes less of in your 40s. I know it's this protein because I've lapsed a couple of times. And the pain quietly comes back every single time. And then goes again when I resume. Click to check out what made all the difference. [Link] Ad 2: Avatar: Women 40-55 who are dealing with joint pain but haven't connected it to skin aging yet Awareness: Problem-aware for joints, unaware for skin aging benefit Angle: Started for joints, got a beauty bonus Hook: Strangers started commenting on my skin. I hadn't changed a single thing – except my morning coffee. Body: I hadn’t bought a single new product. I hadn’t changed my skincare routine. The only thing different was the thing I’ve been adding to my coffee every morning. I began taking it for my joints after 6 years of dealing with pain. But something unexpected happened. I was at a grocery store with my daughter, when a stranger stopped me and said, “You don’t look like you’re 40… you look too young to have a daughter that age”. That’s when it hit me. I came home and looked it up. And what I found about what happens in your 40s left me stunned. The only thing that I had consistently changed wasn’t my skincare or my routine… It was this protein I’d been adding to my coffee every morning. Your body makes less of it in your 40s.
2 likes • 5d
My feedback: The hook in ad 1 isn't bad. It might grab the attention of your target audience -- if they've been burned by influencer slop in the past. Your first few lines are what writers would call "on the nose" writing. It's not really doing much for you. In fact, I would say that your first 6-8 lines are saying exactly the same thing -- "I tried something that I was skeptical about, but wow it worked!" The good stuff starts to come around line 7 where you capture my interest. I want to know what you used that helped you do this. John Carlton calls this "throat clearing." He says that a lot of newbie copywriters (not saying you're a newbie by the way, because I don't know) usually put a lot of irrelevant points in their opening lines of copy. You could probably scrap lines 1-6, replace with something similar to what I wrote above, and go directly to line 7 from there. These people are skeptical to begin with, so they have less tolerance for ads showing up on their feeds. You need to grab them with a major pattern interrupt. Avoid phrases like "that's when it hit me." It's an "AI-ism." Does nothing for your copy. I don't need you to tell me it hit you. I know it hit you, because you used the product. You lose me in the end. I think your best copy here is the middle. Your CTA isn't strong enough. Also, we are living in the age of AI. You telling me that there's a specific protein my body doesn't get enough of will just make me go and ask AI, "What's the specific protein that my body doesn't get enough of that will help my joints?" I won't comment on ad 2 because it needs more work in my opinion. You specifically call out 40-55 year old women who struggle with joint pain, and have not yet connected it to skin aging. Therefore, an ad that mentions skin in the hook -- and doesn't mention joint care -- is irrelevant to them.
1 like • 4d
@Shafaq Kazmi This is much better. Still some work needed, but much, much better. Avoid phrases like "realized something was different." Again, it does nothing for your copy. Also, try to create a bit more intrigue around the product. I would remove this line: "Then my doctor mentioned collagen." I like your ending, where you're sort of calling out "traditional" collagen, but you brought collagen in too early there, without enough context on why yours is better. In fact, I would bring this line, "Most collagen supplements don’t actually reach your joints," way higher up in your ad. I would even go as far as to say that it could be the very first line in your ad, after your hook. If your target audience have tried collagen before, this will grab their attention.
1-6 of 6
Owen M
2
5points to level up
@owen-murphy-1033
I'm nobody.

Active 2h ago
Joined Jun 1, 2026
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