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27 contributions to Copywriting Launchpad
Email Copy review
Hi all, Ive managed to land my first client and I'm in the process of auditing her email list as well as writing three emails to try and reinvigorate her list which has had infrequent sends and poor engagement. Ive had a look at the keywords people search to find her business, created an ideal customer avatar and I've tried to match her tone of voice. Ive also left a quick description of the strategy before each email for the client. Planing on sending to the client for review tomorrow. The client is in mental wellness and the UK market so Ive deliberately gone for value and know like trust over sell sell sell. See doc below for the three emails. Id be keen to hear any thoughts you all might have on these, all feedback welcome. Many thanks in advance. https://docs.google.com/document/d/1Dm83PlXy6S9dmWfAqQBOLKN4S9fxXUnh9Nd0XRCENjs/edit?usp=sharing
1 like • 3d
@Chay Hall I felt that the first few lines in Email 1 sounded quite AI-generated, but I take that back if I'm wrong. But on the point of tightening up the writing, there are ways to "tighten" your writing without making it shorter. Maybe tighten is even the wrong word to use. You want to remove the unnecessary. Include everything the reader needs to know, but cut what isn't necessary. Email 1 is a good example of this. Those first 6-7 lines could be written in 2 lines. And this is going to a list of people who don't open her emails, so by the time you actually remind me who you are in line 7, I am probably already gone. Another writer I worked with was a screenwriter who wrote some well-known shows for HBO. He refers to this as "dramatic writing." This means that you could write 50-100 (or even more) pages and still keep it concise and to the point. A 3-hour movie could keep someone on the edge of their seat, meaning that although it is very long, it is compelling and dramatic. Every time I write an email, I always try to remember that the reader does not owe me their time. It doesn't matter how much I think this product can help them; they do not owe me their time. I owe it to them to make sure that whatever they stop to read is worth reading and is compelling enough for them to not look away.
0 likes • 2d
@Jacob Ross I appreciate that man
Question about selling ideas to clients/prospects
So I use Gethookd and Meta Library for my ads research. Obviously it doesn't tell you much about impression counts, view counts or how much money the creator has made from that ad. All I have are indicators like 5 stars and a top % category. Personally, I feel that doesn't sound like as convincing as telling someone this ad/video got [#of views] and thats' why we should use it to iterate - am I wrong on this? Any advice on how to pitch ideas that are as data backed as possible to clients and prospects?
0 likes • 19d
What is your offer?
Review request for LinkedIn about section
Hi. I aim to sell my services as a ghostwriter on LinkedIn. I have no previous clientele and so this is my attempt at a persuasive About section. Open to all feedback. I’ve added the document link for any line-specific questions or feedback. Thank you for your time :) https://docs.google.com/document/d/103RH1mwh-N0BkIdTe1aes1cVVjVpxkvEGX16mcW0mhI/edit?usp=drivesdk How important is making your voice heard in a time where people turn to AI for everything? To think for them. To write for them. Well, it’s fantastic news for you because… 1.6B+ people are active on LinkedIn every month. Thousands of people in your exact industry, scrolling to find content they find useful, from a person they trust is reputable. Being a simple human being with expert knowledge to share has never presented a bigger opportunity than it does right now. I’m sure you’ve thought of giving your LinkedIn a serious go, and turning it into a source of consistent deal flow and awareness for your unique services. But how do you navigate growing your LinkedIn to share what you know and achieve your business goals if you’re strapped for the time it takes to figure it out all on your own? Plus, you’d need time to be: - regularly researching your competitors’ content strategy & funnel on LinkedIn - thinking of post ideas and presenting it in a way people find easy to read & engage with on LinkedIn - Ideating and iterating on your hooks so more people pay attention to you - building your lead list, reaching out to them & closing deals It’s important work but it will only be a multiplier of your current business efforts. I can take it off your hands so your valuable time is spent on the high level business strategy only you are capable of delivering. I can help you by: ✅ writing authentic, human posts in your voice = content that feels honest to you and your audience, and nurtures deal makers to trust you
3 likes • 20d
Firstly, your about section on LinkedIn is not as relevant as people think it is. If you saw my profile you'd wonder how I ever built a brand there. It's literally empty. Secondly, your about section isn't really telling me anything about what you can do for me. Don't try to educate people on LinkedIn about LinkedIn. They're already there. So you could probably skip the first 2-3 lines of your about section. On LinkedIn, focus on YOUR personality. As cliche as that sounds, nobody cares about your offer or services. The only reason I got clients on LinkedIn is because they wanted to work with me, not hire me just for my services. Personally, I wouldn't even worry about your about section yet. I'd focus on quality posts, quality comments, and let people who follow you decide what you should write about yourself later.
0 likes • 20d
@Aisha A. Sure. No worries.
415% increase
Got a DM around a month ago asking me to set up email flows for this ecom brand. Convinced them to give up on the cute Figma designs and start sending text-based emails to their list. Month One: 415% increase in email revenue compared to the previous month.
415% increase
1 like • Aug 10
@Em Ma Thanks. I enjoyed that debate/discussion lol
0 likes • Aug 12
@Hafsa Baloch I didn't outreach. They came to me.
IVOC Research
Hi @Nabeel Azeez, Im practicing writing copy and right now im doing my IVOC research to gather facts, how long and how much ivoc data should i collect until its enough? thank you
0 likes • Aug 10
That's like asking, "How many bites do I need to take to finish this slice of pizza?" Nobody knows. We don't know how big the pizza is, how big your mouth is, or whether you're going to finish it all in one sitting.
1-10 of 27
Owen M
4
58 points to level up
@owen-murphy-1033
I do email and nothing else.

Active 3h ago
Joined Jun 1, 2026
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