Only because you said "Feel free to rip it apart," I am going to. Firstly, how do you know the audience are problem aware but not product unaware? Everyone throws these terms around, but have you actually done the research? I've no idea how someone can get neck pain and not immediately think of a neck pillow as a solution. Go to any airport anywhere in the world and you'll see dozens of people with neck pillows. I would think that the bigger issue is that neck pillows are complete trash and never work, so they are actually product aware, but don't believe in the product. It would be beneficial to share your research as to how you came to this conclusion, because reviewing copy without the research can be inaccurate. Next, I hate opening copy with questions and assumptions. Obviously that's a preference, but I'm sure a lot of senior copywriters agree to never assume anything about the reader. It's generic. Your first 3 lines of copy are, "Are you? Are you? You tried." And then it goes immediately back to "You went." What if I didn't? Don't tell me what I've tried. We have already established that you might not have done correct research, so this is why the research is so important, because doing it wrong can totally disregard everything you write. You can assume without directly assuming. This is why a lot of headlines use phrases like, "Achieve A, Without X, Without Y, and even Without Z." Now you're assuming something, but more subtly, so instead of them saying, "No I didn't," they'll say, "Oh I did those things and he's telling me I don't have to." You haven't proven anything you said. You say it's created by doctors. How do I know? Show me. I want to see the doctors and read something they wrote about the pillow. I want their names. The next line you make another claim about sleep specialists and physiotherapists. Again, prove it. I want their names.