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Copywriting Launchpad

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Ads Essentials

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24 contributions to Copywriting Launchpad
415% increase
Got a DM around a month ago asking me to set up email flows for this ecom brand. Convinced them to give up on the cute Figma designs and start sending text-based emails to their list. Month One: 415% increase in email revenue compared to the previous month.
415% increase
0 likes • 3d
@Em Ma Thanks. I enjoyed that debate/discussion lol
0 likes • 16h
@Hafsa Baloch I didn't outreach. They came to me.
IVOC Research
Hi @Nabeel Azeez, Im practicing writing copy and right now im doing my IVOC research to gather facts, how long and how much ivoc data should i collect until its enough? thank you
0 likes • 3d
That's like asking, "How many bites do I need to take to finish this slice of pizza?" Nobody knows. We don't know how big the pizza is, how big your mouth is, or whether you're going to finish it all in one sitting.
Email copy critique
Hi Nabeel and Friends, could u please review and critique my email https://docs.google.com/document/d/1gyycd5kaeOzleDEznjmT9aktU0x4xqs9QX9GQyFtUjY/edit?usp=sharing thank you
1 like • 9d
Your opening isn't good to be honest. I train daily, and nobody has ever told me to train twice a day or train every muscle group in my body 3 times per week. I've been training for 8 or so years, and come from a family of competitive bodybuilders. Never heard either of those piece of advice before. Also, in terms of your writing, avoid doing this: "If you’ve never been to a gym in your entire life, and you try lifting heavy weights, your body won’t be able to keep up." You're putting one sentence on 3 sentences. It doesn't look right. It also doesn't look natural. If you were texting a friend, you wouldn't do this. And that's what an email is - you're texting a friend. Write more naturally.
Landing page for portfolio
Hi all, I wrote a landing page for my portfolio. The product is a neck support pillow. The audience is problem aware, but product unaware. The traffic will be coming from Meta, TikTok and google ads. Please feel free to rip it apart. Regards, Abrar Google Ads.
1 like • 11d
Only because you said "Feel free to rip it apart," I am going to. Firstly, how do you know the audience are problem aware but not product unaware? Everyone throws these terms around, but have you actually done the research? I've no idea how someone can get neck pain and not immediately think of a neck pillow as a solution. Go to any airport anywhere in the world and you'll see dozens of people with neck pillows. I would think that the bigger issue is that neck pillows are complete trash and never work, so they are actually product aware, but don't believe in the product. It would be beneficial to share your research as to how you came to this conclusion, because reviewing copy without the research can be inaccurate. Next, I hate opening copy with questions and assumptions. Obviously that's a preference, but I'm sure a lot of senior copywriters agree to never assume anything about the reader. It's generic. Your first 3 lines of copy are, "Are you? Are you? You tried." And then it goes immediately back to "You went." What if I didn't? Don't tell me what I've tried. We have already established that you might not have done correct research, so this is why the research is so important, because doing it wrong can totally disregard everything you write. You can assume without directly assuming. This is why a lot of headlines use phrases like, "Achieve A, Without X, Without Y, and even Without Z." Now you're assuming something, but more subtly, so instead of them saying, "No I didn't," they'll say, "Oh I did those things and he's telling me I don't have to." You haven't proven anything you said. You say it's created by doctors. How do I know? Show me. I want to see the doctors and read something they wrote about the pillow. I want their names. The next line you make another claim about sleep specialists and physiotherapists. Again, prove it. I want their names.
Struggling to find what's wrong with my ads.
Hey guys, so apparently my ads have been refused by meta. But they won't tell me what is specifically wrong with them. Did anyone find had the same happen to him or her and what did you do ?
2 likes • 12d
1. "Free yourself from 9-5" is implied or assumed. Not allowed on a Meta ad. It's a promise you're making that you can't keep and have no control over. 2. "You just need your brain, a laptop, and wifi" is a typical generic business opportunity claim which Meta scrutinizes massively. 3. Your text is all misspelled and messy. Meta's ad quality systems now flag ads that make no sense to the reader. 4. You might not have disclosed to Meta that the ads are AI-generated - which these clearly are. Part of Meta's terms is that you must disclose this during the ad setup process. 5. "Going in debt" is implied or assumed. You are not allowed to assume the reader's financial situation, race, religion, age, sexual orientation, disability, or medical condition in an ad. There are a lot more issues with these ads, but those are the major ones that are most definitely resulting in them not being approved.
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Owen M
4
87 points to level up
@owen-murphy-1033
Bismillah Rahman Rahim

Active 60m ago
Joined Jun 1, 2026
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