Hey everyone, so I'm posting 2 ads (not exactly 2 ads, 1 ad with 2 variations). Which one do you think is better? I have my theory, but I want to know what you guys think. Thanks for the help. Ad 1: Hook: Bone broth companies don’t want you to know this. Body: Most bone broth cartons are basically expensive water. You’re paying to store it, carry it home, and then half the time, you don’t even use the carton before it goes bad. Money literally going down the drain. That’s why I switched to bone broth concentrate. This 1 jar make 25 cups of bone broth. Just add a scoop to hot water and you’ve got rich, nourishing bone broth in seconds. Use it as a drink, add it to soups, sauces, rice, or any recipe that needs a flavor boost. And because you’re adding your own water, it works out up to 5 times cheaper than buying cartons. From less than a dollar per serve. Right now, you can get all three flavors in a bundle and a 4th jar free. That’s over a month’s supply of bone broth. Try today and thank me later. Ad 2: Hook: Most bone broth is 95% water you’re paying to ship and store Body: That’s why savvy people switched to bone broth concentrate. One jar makes 25 cups. You’re only paying for the actual nutrients, not the liquid. Just add hot water and you’re got rich, nourishing broth in seconds. Use it as a drink, add it to soups, sauces, rice, or any recipe that needs a flavor. And because you’re adding your own water, it works out up to 5 times cheaper than buying cartons. From less than a dollar per serve. Right now, you can grab all three flavors in a bundle plus a fourth jar free. That’s over a month’s supply. Try today and thank me later.

Im writing a piece of copy everyday , reading an ad everyday but The part im struggling IS coming Up with an idea because i dont know how to get started or what kinds of ideas should i be looking for

Hey all! Quick win from me to share! Popped onto LinkedIn today and it felt really good getting a tag and a lovely comment from a client I’ve written a case study for and interviewed! (This was not a freelance / business client but a customer of the startup I’m the marketing exec for) Exciting to work with these awesome businesses! link: https://labdesk.co.uk/blog/how-jcs-nuclear-solutions-halved-time-lost-to-it-issues-with-labdesks-microsoft-365-accelerator A NUGGET of wisdom I will share if anyone fancies writing case studies is to make the customer (Oliver in this case) be perceived as intelligent, smart, and trustworthy. Make the person you are writing about look good- not just your company for helping them.

Your ad accounts: TOFU, MOFU, BOFU. Sarah Levinger's ad accounts: T-E-E-P. You are not the same. On Sunday August 23rd at 10:30 am EDT at Creative Woman Summer Sarah delivers a 25-minute creative strategy masterclass... AND lets you steal her exact weekly workflow for briefing (almost) UNCOPYABLE ads that PRINT. I'm convinced she's a genius. And if you show up to her talk, you'll discover: - The four-part shift in buyer behaviour that explains why so many “well-structured” ad accounts STRUGGLE to turn attention into CASH MONEY. - The not-so-surprising reason a headline can SOUND like a banger... BUT FAIL to touch the emotional layer that moves a customer to OPEN HER WALLET. - The AI SLOP test that reveals whether your winning creative is attracting customers you want… OR a whole bunch of chargebacks waiting to happen. - Why Sarah refuses to look at performance data during the most critical part of her creative process... even though all the NERDS say LoOk At ThE dATa. - The simple-not-easy way to make an ad concept harder for CREATIVELY POOR competitors to copy your ads after 5 minutes after they hit the ad library. ...And so much more! No registration necessary. Just come hang out with us on Sunday August 23rd at 10:30 am EDT. Click here and tap “Notify me” to watch when Sarah's talk premiere's on YouTube: https://www.youtube.com/watch?v=jsGi7TdUpsE&list=PLMd2T-ZLGvlI&index=2

I officially quit my job last week and got a first gig as of today: long term agreement on freelance base for Creative Strategy. 24 -32h a week for 6k (euros) + performance bonuses. I put in the work to learn CS these last few months and started to outreach in the beginning of June. Very excited!!