When I first decided I’d only do call-free coaching for copywriters, I was being selfish. 1. I didn’t want to do calls. I hate client calls. Why would I add coaching calls to my life? 2. Call-free was the only way charging low-ticket would be worth my while. Otherwise I’d have to raise prices. But the more I think about it, the more I realize it’s best for copywriters too. I’ve mentioned several of these benefits before but I’ve discovered more. 1. It’s convenient for everyone Members: - Don’t have to stay up past their bed-time or wake up at odd hours. - Don’t have to wait their turn behind a dozen other people. - Don’t have to watch hundreds of hours of records to extract insights. - Don’t get hasty answers at the end of a call by a mentally tired coach. Coaches: - Don’t have to find a time that works for everyone (which means it’s inconvenient for everyone.) - Don’t have to spend hours answering low IQ questions, or answer the same questions every week - Don’t have to be mentally “ON” for 2+ hours at a time. - Don’t have to commit to being online at a certain time every single week, several times a week 2. You get the help you need when you need it - How to price a set of deliverables for an email list management proposal - How to answer a question on a creative strategist application - Copy critiques on emails, ads, landing pages, or scripts We need coaching calls for this? You can post your question and the coach will answer it as soon as he sees it. Sometimes in minutes. At most, in a few hours. 3. It forces you to do the work Many people show up to coaching calls as passive consumers. > Do you have a question? > No I’m just here to listen. GTFO. With call-free coaching, the only people who ask questions are the ones who have motion. In order for them to have questions to ask, they have to do things. And you can always tell when people aren’t doing the work. Because they only ask surface-level questions. The kind they can Google the answers to.

TL;DR: - From October 1st onwards, Copywriting Launchpad will only offer ONE paid tier of $50/month with an option to subscribe annually for $300/year (50% off; you save $300). One payment gives you access to everything - VIP members ($500/month) will be downgraded to Premium and their previous payment will be refunded. Anyone who wants a one-on-one coaching call will be allowed to buy them individually - Standard members ($5/month) have until September 30th to upgrade to Premium; anyone who doesn't upgrade will have their last payment refunded and their subscription canceled - Free members will all be removed from the community by September 30th. Anyone who wants to stay needs to upgrade to Premium NOW because we are removing free members every day. Any member who wants to rejoin the community can do so at any point - Copyskills Lifetime and Bencivenga scholarship members are grandfathered in and will keep their access to everything in the community - Copyskills course customers, and members with time left on their coaching subscription will retain access to those products only - To change your membership tier, go to SETTINGS > MEMBERSHIP > CHANGE PLAN - To pay for Premium, go to https://www.skool.com/copywriting-launchpad/plans Here's what you get with Premium: - Access to the community - Your questions answered - Feedback on your copy - Answers within a few hours (sometimes minutes) - 25+ courses, workshops, and guest lectures (with more to come) - (New) Discounted rate on one-on-one calls - (New) Discounted tickets to in-person events If you've been paying attention you'll notice we've gone from 5,500 members at one point a few months go, to less than 1,000 now. That's because I've been removing all inactive members. Some members hadn't logged into Skool for over a year. But we aren't stopping there. When we took over this community, Matthew and I wanted to give everyone as long as possible to see how much was being offered. We hoped people would come to the conclusion themselves that upgrading to a paid plan was worth it. So we kept it free for a a long while.