I just landed a freelance contract with a 8-figure skincare DTC brand. I will be onboarded next week. And a big shoutout to @Nabeel Azeez. Thank you so much sir and thank you for everyone that helped me in this community. Without Copywriting Launchpad, i probably can't make this.😇

OFFER > Everything. I just launched a bunch of BFCM-themed ads to our retargeting pool. And they all sell our annual membership, which is $300 per year. That's a 50% savings compared to a monthly membership and you'll save $300. Side point: Why haven't you upgraded to annual membership? Isn't this an epic offer? 50% off compared to what? Save $300 vs spending how much? Even if these are objectively great deals, and they 100% are, the thing is you don't want anyone to do any kind of mental arithmetic. And there's a psychological difference between saving X% and getting Y free. 6 months free sounds WAY better than 50% off. So it seems quite obvious now that's what we should've done from the beginning with our cold traffic campaign. Make the offer the primary selling point. The creative and copy will naturally target copywriters. But if we want to sell to copywriters who have never heard of Matthew Volkwyn or Nabeel Azeez... and we can't make income claims... we need to hammer the offer into their brains. And the economics work in our favour too. Right now our CAC is around $90. If a new member buys a monthly subscription we lose $40 on month one and have to wait until their rebill to break even. And some people cancel during their trial or cancel during their first month. So when that happens with a paid traffic customer, we don't recoup our costs. Now, if that same member buys an annual subscription, we collect $300 up front and profit $210. And they're less likely to cancel their trial if by doing so they lose “6 months free.” Oh and by the way, this same calculus applies to your affiliate commissions. By pushing annual membership, you collect your commission for the entire year up front. So from now on, in every creative you produce, make sure the offer is mentioned. Buy 6 months, get 6 months free. 6 months free with annual membership. And we can also test the other versions. 50% off annual membership. Save $300 with annual membership (50% off). But the main one, the one that will be easiest for people to understand, is some version of "get 6 months free."