Copy translation of AD 1: Hathaway's Aertex Club: Slightly NEW for people who haven’ heard about this earlier, builds curiosity and indicates branding a damnably smart leisure shirt: Conveying useful as it’s saying the shirt is stylish, sharp, and attractive casual garment for relaxing or informal wear with 987,693 tiny windows to keep you cool: Attention to the numbers, specific and tiny windows…is a mechanism (Here this ad is shifting the belief that one no longer has to choose between looking elegant and staying cool as Hathaway gives them both ) The elegance is the work of Hathaway's nimble-fingered cutters: attention to detail, home town value You can detect several of their cunning touches in the Club shirt above.: quality ensure and shows thoughtfulness in design because one wouldn't notice unless someone pointed them out Other blessings: flat, strong seams. Well-nigh indestructible buttons. And a pair of virtuously long shirt tails that won't slither out of your trousers.: Ease, comfort, quality control English Aertex: Origin "Invented by an English doctor. : Indicates authority so it’s SAFE Overall, this ad is conveying that with a Hathaway shirt you will stay cool without sacrificing style and elegance AD 2: The Gun is a $2,000 Purdey from England The gun here only plays the role of catching users' attention like the eyepatch, while establishing an identity of wealth, taste, and refinement….further it totally disconnects from the shirt (The shirt: A Sylex® Sea Island Cotton from Hathaway): After connecting it with the image, Ogilvy establishes here the luxury possession in this ad the structure it goes from origin > journey > benefits The Sylex Sea Island yarn is spun with loving care by Thomas Oliver & Sons, then woven on the looms of Ashton Brothers—two of the finest mills in England. Notice the extraordinary sheen. You can almost feel its downy softness. : it’s creating a sense of imagined touch in readers mind The shirts are superbly tailored, with all the Hathaway hallmarks—long tails, single-needle stitching, big ocean pearl buttons. Price: $15.95 in colors and white;