I just landed a freelance contract with a 8-figure skincare DTC brand. I will be onboarded next week. And a big shoutout to @Nabeel Azeez. Thank you so much sir and thank you for everyone that helped me in this community. Without Copywriting Launchpad, i probably can't make this.😇

Here's why it's important to either test concepts yourself by posting them organically, or use proven formats swiped from content libraries like videodatabase.io or spy tools like gethookd.ai. One video from Emmanuel is clearly outperforming the rest. So when I run it as an ad, I know it will do well. That being said, just because a post gets organic views doesn't guarantee it will convert on paid traffic. But it's better than guessing, which is what you do when you submit an new concept to run as an ad. At the very least, we know it will get spend and the CPMs will be low. This will bring people into our funnel to convert at a later date.

If you think Matthew and I are BS'ing you about mastering the fundamentals, watch this video.

Hi everyone, I’d love your honest take on an email I just wrote. Please roast it. The context: This is a promo email for a client who is a Consultant Clinical Psychologist. He’s been invited by NWG to speak at a one-hour webinar next week. The email teaches one practical idea through a real conversation he had with a 16-year-old, then invites readers to the webinar. I kept his industry terminology on purpose (like “stress response,” “dysregulated,” “down-regulate,” and “validation”), so please flag anything that feels unclear for the reader, but don’t worry about the terms themselves. The goal: Get readers to click and join the NWG webinar. Thank you! The webinar topic: Therapeutic ideas and skills for workers with a relational role. This session gives practitioners a set of practical, evidence-based therapeutic ideas and techniques to add to their toolbox. --- Subject line: Can you help without being a therapist? Preview line: One practical therapeutic idea you can use tomorrow. What if I told you that you don’t need to be a therapist to make a therapeutic impact? Well, you don’t. You just need a few simple, practical therapeutic ideas and skills that you can start using the very next day. I’ve taught these ideas to people who aren’t therapists and received 100% satisfaction ratings for how easy they were to understand and apply. Let me give you a real example of how this works in practice. I was meeting a 16-year-old for the first time. Here’s how our conversation went (WL is me, and YP is the young person). WL: “So I’m going to make some notes as we go along today, so I can remember what we covered next time. I’ll give you a copy too, so you can remember as well.” YP (standing up and pointing aggressively): “You think I’m daft and won’t remember anything. You think I’m an idiot.” WL: “Wow, you seem pretty angry! Are you worried that I’ve got low expectations of you?” YP: “Yeah, everyone talks down to me because I’m struggling and I can’t fit in.”

OFFER > Everything. I just launched a bunch of BFCM-themed ads to our retargeting pool. And they all sell our annual membership, which is $300 per year. That's a 50% savings compared to a monthly membership and you'll save $300. Side point: Why haven't you upgraded to annual membership? Isn't this an epic offer? 50% off compared to what? Save $300 vs spending how much? Even if these are objectively great deals, and they 100% are, the thing is you don't want anyone to do any kind of mental arithmetic. And there's a psychological difference between saving X% and getting Y free. 6 months free sounds WAY better than 50% off. So it seems quite obvious now that's what we should've done from the beginning with our cold traffic campaign. Make the offer the primary selling point. The creative and copy will naturally target copywriters. But if we want to sell to copywriters who have never heard of Matthew Volkwyn or Nabeel Azeez... and we can't make income claims... we need to hammer the offer into their brains. And the economics work in our favour too. Right now our CAC is around $90. If a new member buys a monthly subscription we lose $40 on month one and have to wait until their rebill to break even. And some people cancel during their trial or cancel during their first month. So when that happens with a paid traffic customer, we don't recoup our costs. Now, if that same member buys an annual subscription, we collect $300 up front and profit $210. And they're less likely to cancel their trial if by doing so they lose “6 months free.” Oh and by the way, this same calculus applies to your affiliate commissions. By pushing annual membership, you collect your commission for the entire year up front. So from now on, in every creative you produce, make sure the offer is mentioned. Buy 6 months, get 6 months free. 6 months free with annual membership. And we can also test the other versions. 50% off annual membership. Save $300 with annual membership (50% off). But the main one, the one that will be easiest for people to understand, is some version of "get 6 months free."