Hey all! Quick win from me to share! Popped onto LinkedIn today and it felt really good getting a tag and a lovely comment from a client I’ve written a case study for and interviewed! (This was not a freelance / business client but a customer of the startup I’m the marketing exec for) Exciting to work with these awesome businesses! link: https://labdesk.co.uk/blog/how-jcs-nuclear-solutions-halved-time-lost-to-it-issues-with-labdesks-microsoft-365-accelerator A NUGGET of wisdom I will share if anyone fancies writing case studies is to make the customer (Oliver in this case) be perceived as intelligent, smart, and trustworthy. Make the person you are writing about look good- not just your company for helping them.

it’s been ages guys! Popping over the 3 massive corporate B2B marketing lessons I learned from June + July after interviewing 5+ of my MSP’s clients to hopefully save you from the same pitfalls I’ve gone down… 1. Delete your “marketing fluff”. This might seem controversial but genuinely I’ve bathed in this mistake for a very long time and it’s crippled my copy. Superfluous words like the following should be DELETED from your B2B copy (they are making your copy stink): 1. "Streamlined operations" 2. "Leveraged synergies" 3. "Drove efficiencies" 4. "Enabled scalability" 5. "Optimised workflows" 6. "Delivered value" 7. "Empowered teams" 8. "Accelerated growth" 9. "Transformed the business" 10. "Best-in-class solution" 11. "Seamless integration" 12. "Robust framework" 13. "Future-proofed infrastructure" 14. "Strategic alignment" 15. "Unlocked potential” 1. “Seamless design” 17. “Automated workflow” (Yes the list stops at 17 as that’s all I can pin down from the top of my head but I hope you get the point) 1. You are not in DTC Kansas anymore. B2B Sales processes drive B2B Marketing. This means that when either pitching yourself or writing copy for a B2B client you need to understand the B2B sales process behind how your offer is actually processed. This goes for any B2B marketing. For example you will usually have 3 tiers to how descisions are made: 1., 1st Tier is a champion. A champion is someone who sees your offer and STEPS UP to the blockers / gatekeepers getting a decision or deal approved. 2., 2nd Tier: The main blocker to deals and payment is the CFO for B2B. So for example when you want to write a compelling proposal or just pitching yourself and your services, use financial justification that FOCUSES on the metrics the specific financial decision-maker you are speaking to actually cares about. Research the sector- each sector has different ways of making business purchasing descisions. 3.,3rd Tier. This is gold. And for any B2B email marketers… (I picked this up from an interview with a Founder of a Defense Technology startup- super cool guy btw) Essentially all descisions route around the existing STRATEGIC SETUP and MARTECH (marketing tech) of a business… so I’m talking everything from how they manage their payment systems to their CRM and ESP choices + Software for operational management… if YOU can show that YOU know and respect your clients pre-existing builds and investments and that you provide little friction working with and only upsides you will be a very special marketer.

While you're waiting for the Female Buyer Psychology workshop next week, Lina sent me some valuable bonuses for you to go through. You'll find it in the classroom. I moved the course up to the first spot so you don't have to scroll down to access it. If you're considering joining Lina's workshop, check out the details here: https://linasworkshop.manus.space/

Hey @Nabeel Azeez I'm absolutely loving this course, thank you, it's incredibly helpful. I noted from modules 3 and 4 that Lauren mentioned she was providing some additional resources on her example proposals, alongside some extra videos that may be outside of the current resource section of this program. Would it be possible to have access to these training videos? Cheers.

I'm announcing this a bit late, but I upgraded to Premium! I hope to get through the courses soon, and I'm looking forward to networking and sharing. If you're ever reviewing my copy do not hold back. I want to learn as fast as possible, which means I have to be ok with people ripping my copy to shreds.