Why Do Some Branded Products Go Viral and Others Get Thrown Away?

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It’s not about price.

It’s not about how impressive the product looks.

It’s about whether the product fits the moment.

Stanley introduced the Quencher tumbler in 2016. It sat. They discontinued it in 2019 because nobody cared. Then a small group of women at a blog called The Buy Guide recommended it — not because it was new or trendy, but because it actually worked for a specific moment in their day. Stanley went back into production.

Revenue went from $70 million to $750 million in just a few years.

Same product. Completely different result.

What changed wasn't the tumbler.

What changed was who it reached and when.

That’s the difference between branded merch that spreads and branded merch that ends up in a drawer.

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Why Do Some Branded Products Go Viral and Others Get Thrown Away?