What STORY are your clients in when they find you?

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NICHE is one thing I see people get stuck on for years. I like to help my clients think about their niche through the lens of STORIES.

What STORY is your client currently living in when they find you?

Because, whether you know it or not, clients hire you because of the story they’re stuck in. It's the moment someone realizes they can’t keep living the way they’ve been living.

I call that moment your Story Niche.

It’s the emotional pattern they’re trapped in, or the identity they don’t want anymore. 🌀 It’s the loop they can’t break on their own.

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𝗛𝗼𝘄 𝘁𝗼 𝗙𝗶𝗻𝗱 𝗬𝗼𝘂𝗿 𝗦𝘁𝗼𝗿𝘆 𝗡𝗶𝗰𝗵𝗲:

1️⃣ 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗹𝗶𝘃𝗶𝗻𝗴 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗺𝗲𝗲𝘁 𝘆𝗼𝘂.

Finish this sentence: “People come to me when they’re stuck in the story that…”

This is the old identity they’re exhausted by.

2️⃣ 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 𝘁𝗵𝗲𝘆 𝘀𝘁𝗲𝗽 𝗶𝗻𝘁𝗼 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸.

Finish this one: “And when we work together, they become the person who…”

This is the new identity your work unlocks.

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💬 𝗬𝗼𝘂𝗿 𝗧𝗨𝗥𝗡: 𝗟𝗲𝘁'𝘀 𝗵𝗲𝗮𝗿 𝘆𝗼𝘂𝗿 𝗮𝗻𝘀𝘄𝗲𝗿𝘀 𝗯𝗲𝗹𝗼𝘄.

People come to me when they're stuck in the story that....

And when we work together, they become the person who....

I'll put mine in the comments. 👇🏼

If you're not clear about your message, come join my community. This whole month we're talking about Activating Your Voice in a lot of different ways.

1 comment

What STORY are your clients in when they find you?