Every last stitch is coming off as members reveal the most intimate parts of their funnels.
(What did you think I was talking about?)
The best way to see if your marketing is working is to lay it bare. Get someone else's eyes on it. See it through a different lens—one that doesn't have your context of months of:
- late nights plotting out your offer
- testing this headline and that
- wrestling with your ideal client avatar
- building a kickass Claude quiz
- making scroll-stopping graphics
- trying out different CTAs
We're a couple days into member-led Open Case Week, where our squad leaders are walking in their clients' shoes -- seeing how they go from "who are you?" to "take my money!!!"
And the lessons are coming like a 4th of July finale...
- simple beats complicated every damn time
- your entry and exit doors have to be 100% aligned
- it should feel like a blissful summer stroll, not like you're Indiana Jones dodging knives and fire and crushing boulders
- and so much more.
Today we have the fabulous Rachel Harmsworth, book coach extraordinaire, walking us through her funnel. Building in public, because it's the public that buys!
There's still time to jump in and learn, give feedback, or do a walk-through of your own.