Want More Member Engagement? Give Your Community Something to Talk About #breakingnews
One of the quickest ways to do that is to invite your members to build in public.
Not in an anxiety-inducing "come teach a masterclass," or "show us your perfectly executed thing" kinda way.
Just a "show us what you’re working on, we're GENUINELY interested" kinda way.
e.g.
🧶 If you have a knitting community, invite folks to share challenging sweater patterns they're trying to figure out.
🦮 If you're a dog trainer, your members can share their dogs' favorite enrichment activities.
Then other members can weigh in with stuff like:
“What else have you tried?”
“Have you considered this?”
"Holy shit that's genius, I've never thought to try that!"
“Ohhh, I have the exact same problem.”
IDK about you, but I don't want my community to be a dusty old content library with just a wall of posts by ME. I want it to be a lively place people actually want to return to and chat with each other. Where they might not even miss that I step out for a day or two!
Because our members might have come for information. But they stay to feel less alone, get unstuck, be seen by people who get it, and occasionally borrow a brilliant idea from someone who's a few steps ahead.
It's like the dragon boat club I run. People come for my coaching, but they stay for each other. They don't plan lunches and outings and game nights with me... they plan them with each other. They become friends, advocates, supporters, collaborators. That is a community. Not just people who show up to learn how to paddle and then just slink off home again.
This week, inside Funnel Forensics, we’re running a 7-day show-and-tell event we're calling Open Case Files (because, detective theme). Several members are popping the hood on the customer journeys, funnels, email flows, offer paths, or business systems they're building out or trying to fix. It's going to be EPIC, seeing the behind-the-curtain thought processes, ideas, strategies, and problem-solving shenanigans that go on. I'd love for you to join us, cheer our community presenters on, and spark some ideas for yourself too!
And if you're done guessing why YOUR people aren't moving from “interested” to “take all my money!!!” bring your own funnel into the room. You’ll get fresh eyes on it—and maybe even leave with a few ideas you wouldn't have found alone. Our first presenters are on Tuesday - unless you're a grab-life-by-the-horns kinda person and want to kick us off tomorrow. I'm totally down for that if you are.
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Liisa Reimann
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Want More Member Engagement? Give Your Community Something to Talk About #breakingnews
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