The Relaunch · the skool CLASSIFIEDS

The Relaunch

I spent the first part of this week overthinking how I could revive my community. There was eclectic collection of people in there. Some were free. Some were from bundles I participated in. Some had purchased a stand alone course.

I wanted to make sure that everyone kept what they had bought. I also didn't want to just remove a group of people that would potentially reengage.

So I leaned into the freemium model.

I went through and did away with the engagement unlocks. I toggled on the option to unlock courses by either paying once or upgrading to premium.

Then I made a post in the community. Within minutes someone upgraded to premium.

Then I sent an email to my list. A few more joins and upgrades.

Then I started posting on my personal Facebook page. More joins and upgrades.

I didn't create anything new.

But I did come up with a fun upgrade game.

The first 10 locked in at $1/month. The next 10 at $3/month. The next group at $5/month. I plan on going until it lands at about $30/month. Then I will evaluate.

I used Claude to help me create a spreadsheet to decide how many members following this strategy I needed to hit a MRR goal and how many until it makes sense to move from the Hobby Skool plan to the Pro plan.

If you on the fence, my biggest takeaway is to just take action. The worst thing that can happen is that it doesn't work and you try something else. The best thing is that you see validation and keep going down that path.

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