Ey up… The Backroom is kinda intentionally mysterious from the outside… Hard to explain until ur in it… the convos… the sessions… the humans… the realness… Think less polished online course… more realass epic humans… real chat… beers optional… good chat totes not… 😂 But this week I thought… u know what… let me just show u… Because THIS is what's going down inside this week… and if u read this and go… oh my dog I need to be in that room… Well… it's $1 to walk through the door… OOOFFFF I know… 𝗛𝗘𝗥𝗘'𝗦 𝗪𝗛𝗔𝗧'𝗦 𝗚𝗢𝗜𝗡𝗚 𝗗𝗢𝗪𝗡 𝗜𝗡 𝗗𝗔 𝗕𝗔𝗖𝗞𝗥𝗢𝗢𝗠 𝗧𝗢𝗪𝗪𝗪𝗡𝗡𝗡 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞… 🔥 𝗧𝗛𝗘 𝗠𝗜𝗥𝗥𝗢𝗥 (MYM Engine Room / premium) You know that thing where you just cannot see what's right in front of you… yeah… that's what this is for… we hold the mirror up together… spot the community patterns… have those OH THAT'S IT moments… The session where people go quiet for a second… and then go oh fck… THAT'S it… 😂 𝗖𝗔𝗦𝗛 𝗜𝗡 𝗧𝗛𝗘 𝗖𝗢𝗠𝗠𝗘𝗡𝗧$ 𝟯/𝟰 (live open to everyone / replays move to Engine Room after 7 days) Everything that lands on YOUR posts… the one word reply… the ghoster… the bot… the one that could actually go somewhere if u just knew what to say… ALL of it… no more freezing… no more heart emoji and running… The session where people realise their next client has literally already commented on their stuff… they just didn't know it… 𝗕𝗔𝗖𝗞𝗥𝗢𝗢𝗠 𝗕𝗔𝗡𝗧𝗘𝗥 𝗖𝗢𝗙𝗙𝗘𝗘 𝗖𝗛𝗔𝗧 (everyone / all tiers) Literally just come… have a brew… have a chat… show us ur dog… no agenda… just humans being humans… The bit where someone always ends up sharing summat they didn't plan to and it becomes the best convo of the week… 😂 𝗦𝗣𝗜𝗡𝗘 𝗦𝗘𝗦𝗦𝗜𝗢𝗡 𝗟𝗜𝗩𝗘 (MYM Engine Room / premium) Ur Story… ur Perspective… ur Identity… ur Narrative… ur Energy… the stuff that makes u magnetic af… the stuff that makes people stop mid scroll and go… I need to know more about her… The session where ur content stops sounding like everyone else and starts sounding dangerously like YOU… 𝗗𝗥𝗢𝗣 𝗜𝗧 𝗟𝗜𝗞𝗘 𝗜𝗧'𝗦 𝗛𝗢𝗧 (everyone gets peer feedback / Engine Room and Front Row get personal Looms back from me) Bring the one thing driving u mental… ur copy… ur offer… ur price… ur about page… drop it… we go in… The bit where people drop something they've been sat on for weeks and walk away with it actually fixed… not just talked about… fixed…

Duh. Hello. It's kinda everything. 😂 And look here… I'm not gonna sit here and be all woo woo woo about it… this isn't a manifestation chat… this is proper real juicy talk about why some people build thriving communities and others build well lets call em’ ghost towns… Becoz here's what I see happening a LOT… People join Skool spaces… or start posting… or show up in comments… and the intention behind it is hmmm basically… how do I get more members… how do I get more engagement… how do I get more money… And yes yes I get it… obvs… those things matter big time fosho… but when THAT is the starting point… Well peeps feel it. Not consciously maybe… but they feel it… that slight ick of someone showing up in your comments and it feeling a bit… off… a bit… salesy… a bit… hmmm what do they actually want here… U know that feeling right… 😬 that one… Now compare that to someone who shows up going… how can I actually add something here… what does this person actually need… what do I really think about this…how would I talk face to face just like a human having a convo with another human… Completely different energy. Completely different result. WOOP 𝗛𝗘𝗥𝗘'𝗦 𝗧𝗛𝗘 𝗣𝗦𝗬𝗖𝗛𝗢𝗟𝗢𝗚𝗬 𝗕𝗜𝗧… 𝗼𝗯𝘃𝘀… 🧠 Us humans are wired to detect inauthenticity… like properly wired… we've been reading other people's intentions since we were living in caves trying to figure out who was friend and who was foe… So when someone shows up with a hidden agenda… even if they're saying all the right words… something in us goes… hmm… something's a bit kinda off here…we defo ain’t dumb And we don't always know WHY we feel it… we just do… Which is why copy pasted comments feel icky AF… why fake engagement feels hollow AF… why that person who comments great post on literally everything gives u the creeps a bit… 😂 𝗔𝗡𝗗 𝗛𝗘𝗥𝗘'𝗦 𝗪𝗛𝗘𝗥𝗘 𝗜𝗧 𝗚𝗘𝗧𝗦 𝗝𝗨𝗜𝗖𝗘𝗥… Intention doesn't just affect how others receive u… It affects how U show up… When ur intention is totes genuine… when u actually care about the human on the other end… when u're showing up because u want to add something not take something…

Most people only dare share the screenshots of the full room… The packed out lives… the sold out events… the comments going absolutely popity pop And look… I totes get it… those feel like the wins worth shouting about… 𝗕𝘂𝘁 𝗜 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝘁𝗵𝗲 𝗲𝗺𝗽𝘁𝘆 𝗼𝗻𝗲𝘀 𝘁𝗼𝗼… 𝗮𝗻𝗱 𝗵𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆… This morning nobody was live… literally not a single damn body… and I showed up anyway… hit record… brought everything I had… got proper giddy about it like the room was absolutely rammed… And here's the bit I want you to actually hear… That voice… the one that would've shown up a few years ago going fck this… nobody cares… you suck… go buy a coconut cake and sack the whole day off… It didn't come. Not even a little bit. 𝗖𝗢𝗭 𝗧𝗛𝗔𝗧 𝗩𝗢𝗜𝗖𝗘 𝗜𝗦 𝗟𝗬𝗜𝗡𝗚 And THAT is the shift worth talking about… because it didn't happen overnight… it happened because I kept showing up to the empty rooms anyway… until my brain finally got the memo that this isn't about who's watching… Because can we be dead honest for a sec obvs… everyone has had an empty room… or a hundred… everyone has gone live and sat there going… hello… anyone… 😂,and if you're sat there going not me… cough cough…BS 😂 𝗧𝗵𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻 𝘆𝗼𝘂 𝗿𝘂𝗻 𝘄𝗵𝗲𝗻 𝘁𝗵𝗿𝗲𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝗵𝗼𝘄 𝘂𝗽… 𝗠𝗔𝗧𝗧𝗘𝗥𝗦. 𝗧𝗵𝗲 𝗽𝗼𝘀𝘁 𝘆𝗼𝘂 𝘄𝗿𝗶𝘁𝗲 𝘁𝗵𝗮𝘁 𝗴𝗲𝘁𝘀 𝘁𝘄𝗼 𝗹𝗶𝗸𝗲𝘀… 𝗠𝗔𝗧𝗧𝗘𝗥𝗦. 𝗧𝗵𝗲 𝗹𝗶𝘃𝗲 𝗮𝘁 𝘁𝗵𝗲 𝗰𝗿𝗮𝗰𝗸 𝗼𝗳 𝗱𝗮𝘄𝗻 𝗳𝗿𝗼𝗺 𝗕𝗮𝗹𝗶 𝘄𝗵𝗲𝗻 𝗹𝗶𝘁𝗲𝗿𝗮𝗹𝗹𝘆 𝗻𝗼𝗯𝗼𝗱𝘆'𝘀 𝘁𝗵𝗲𝗿𝗲 𝘆𝗲𝘁… 𝗛𝗘𝗟𝗟𝗢… 𝗠𝗔𝗧𝗧𝗘𝗥𝗦. Because showing up fully when nobody's watching… That's not failure… That's character. That's SPINE. And THAT is what we're building in here… 𝗘𝗣𝗜𝗖 𝗛𝗨𝗠𝗔𝗡𝗦 who show up even when nowt's happening yet… who bring the full energy even when the room's empty… who do the work because the work matters… not because someone's keeping score… So yeah… I'm celebrating the empty rooms FCK YEP WOOP Because every single one is proof you're not doing it for the numbers… You're doing it because it TOTES matters a damn fricken lot… And that's everything Now tell me honestly… no performing… no sharing what makes ya look good… 𝗪𝗵𝗮𝘁'𝘀 𝗬𝗢𝗨𝗥 𝗮𝗰𝘁𝘂𝗮𝗹 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝘄𝗵𝗲𝗻 𝗻𝗼𝗯𝗼𝗱𝘆 𝘀𝗵𝗼𝘄𝘀 𝘂𝗽… 𝘄𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗮𝘁 𝘃𝗼𝗶𝗰𝗲 𝘀𝗮𝘆… 𝗱𝗿𝗼𝗽 𝗶𝘁…

The Sheldrick Wildlife Trust shared the most beautiful video called Every Step of an Orphan’s Journey. What touched me most wasn’t just these precious little lives losing their mothers… it was the dedication behind the scenes. These Keepers give their hearts completely to these babies, and a lot of the time it is 24/7. Day and night feedings, comfort, patience, protection, pulling up a place on the floor with them, and love through every fragile step of recovery. These elephants arrive terrified, grieving, sick, and alone… and somehow these incredible humans help them learn to feel safe and loved again. They give them another family to grow up with and eventually join a herd in the wild to continue the life they were born to live. It’s easy to forget that conservation is not just about saving animals. It’s also about the people willing to dedicate their lives to them. This is one of the reasons I created Empowering Animals. To share the stories behind the organizations, the people, and the animals that remind us how much compassion still exists in this world. Just wanted to share something beautiful today. ❤️ https://youtu.be/eh8PYUyPcdo?si=vjYcb0lnqdGd3Fyd

The story starts the same way every time. You open a new document. The cursor blinks. And for a moment, everything feels possible. The characters are there, fully formed, waiting. The world is built. You know what happens. You've known for a long time, actually. So you start writing. And it's good. You can feel it. You write for a few weeks. Some days the words come fast and you stay up later than you meant to. Some days it's slower, but you show up anyway, and there's something satisfying about that. You're doing it. You're finally doing it. Then the middle comes. It doesn't announce itself. It just arrives one day when you sit down and the scene in front of you doesn't feel as clear as the ones behind you. You write it anyway. It's fine. A little flat, maybe, but you can fix it later. You move on. A week passes. Then two. You still open the doc. But you stare at it longer before you start. The characters who felt so real a month ago have gone a little quiet. The story that lived so vividly in your head is harder to find on the page. And there's no one to ask. No one reading. No one checking in. Just you and a document and the growing, specific dread that maybe you're not as far along as you thought. One day you close the doc without writing anything. You tell yourself you'll come back tomorrow. You don't. Months later, the story is still there. It never left. It lives in the back of your mind the way unfinished things do, quietly, persistently, showing up at odd moments. In the shower. On a long drive. Right before you fall asleep, when the world is quiet enough to hear it. You think about opening the doc again. Sometimes you do. You read back through what you wrote and some of it is actually good, better than you remembered, and for a minute the feeling comes back. The possibility. The certainty that this story is worth telling. Then you get to the place where you stopped. And you close it again. I did this for years. My name is Shayla. I'm a fiction writer. I have a fantasy series that I've been building out for longer than I'd like to say. The world is fully mapped. The outline is done. The characters are people I know better than most real ones. I could tell you exactly what happens in scenes I haven't written yet.