Stop doing things and hoping. Start experimenting.
In February 2026 I had 283 email subscribers and no real idea what was actually moving the needle in my business.
I started running 30-day experiments and documenting everything, what worked, what flopped, and what the data said.
Here's where I am now:
📧 1,038 email subscribers
👥 174 Skool members (started in April)
🧪 4 completed experiments
💰 9 consecutive days of sales
📦 2 bundles hosted
🛠️ A whole product suite born from the experiments themselves
Every single one of those results came from running one focused experiment at a time, tracking what happened, and letting the data tell me what to do next.
This community is where I document it all, in real time, while working full time.
If you're building a business alongside a job and you're tired of guessing, come and see how the experiment approach actually works.
Free to join. 174 members. Real data. No fluff.
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Niky Egerton
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Stop doing things and hoping. Start experimenting.
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