Building a business around a 9-to-5 and starting to wonder if the slow bit means you're doing it wrong? I asked 14 business owners what was going on right before things finally clicked for them. Then I added my own story, so it's 15 voices in one free guide. Inside: 📖 What was actually happening before things worked, and how long it took ❌ The strategy that flat-out didn't work 🔄 What had to change: strategy, mindset, offer or approach 👉 One thing you can do right now if you're in the messy middle It's for employed professionals building something on the side who want proof the struggle is normal, not a sign something's wrong with them. Free, and sign-ups are open until 30 September. 👉 Grab it here: Before it Clicked Which part of the messy middle are you in right now?

If you're building a business on the side while still working full time, you already know the part nobody talks about. The stretch where nothing's working yet and you start wondering if you're the problem. I pulled together stories from 15 business owners (me included) about exactly that stretch. What they tried that flat out didn't work. What actually had to change before things started moving. No highlight reels, just the honest middle part. It's called Before It Clicked, and it's free until 30 September: 👉 Before it Clicked Grab it if you're in your own messy middle right now and could use proof it's normal, not a sign you're doing it wrong.

Still working full-time and building something of your own on the side? Same here. Every month I run a new 30-day experiment on my own business and post it in real time, what I tried, what worked, what flopped. No hustle culture, no pretending I've got it figured out. Just the actual data. Free to join if you want a front-row seat (or want to run your own experiment alongside me). 👉 From Job to CEO: The Experiment

Still working the 9-to-5 and trying to build something on the side? This is for the messy middle bit nobody actually posts about. 15 (business owners who've all been exactly there) share what stalled, what flat-out didn't work, and what had to shift before things started moving. Real stories, no highlight reel version. Free through September 30. 👉 Before it Clicked

That's what a new subscriber said yesterday and it made my day. Before It Clicked is a collection of 15 real stories from business owners about what things actually looked like right before their business started working. The stuck points, the strategies that flopped, what finally shifted. Jenny had known for a year she needed a lead follow-through system, and fear of rejection kept her from building one. A few weeks ago she finally did it. Reading the guide validated exactly what she'd just lived through, and gave her something to stay inspired by for what's next. Free right now. 👉 Before it Clicked Guide