Quick question for the business owners here:

Avinash Khatri

Aug 17 • Communities

If YouTube could put your business in front of the 𝘳𝘪𝘨𝘩𝘵 𝘱𝘦𝘳𝘴𝘰𝘯 while you're sleeping…

Would you care if you had 500 subscribers?

Or would you care more about getting that 𝗼𝗻𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿?

There's been a lot of conversation lately about YouTube's monetization requirements getting harder.

More watch hours.

More Shorts views.

More subscribers.

But I think business owners need to look at YouTube differently.

You don't necessarily need a massive audience.

You need the 𝗿𝗶𝗴𝗵𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲.

We just released a video about this exact idea and why chasing YouTube monetization can actually distract business owners from the bigger opportunity: 𝘂𝘀𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗼 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀.

🎥 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲:

If you're building a business through content, I'd love to know:

𝗪𝗵𝗮𝘁'𝘀 𝗰𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝗵𝗮𝗿𝗱𝗲𝗿 𝗳𝗼𝗿 𝘆𝗼𝘂 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗼𝗿 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝗻𝘁𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀?

And if the video gives you a useful idea, 𝗹𝗶𝗸𝗲 𝗶𝘁, 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹, 𝗮𝗻𝗱 𝗱𝗿𝗼𝗽 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝗯𝗲𝗹𝗼𝘄.

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Quick question for the business owners here: