I was talking to one of my clients this week about why her posts weren't landing in a community she'd joined. She was posting good stuff. Nobody was replying. The problem wasn't the posts. It was that nobody in there knew who she was. @Heather Wilson also agreed. Have a look at the feed in The Skool Classifieds (this community you are reading this in), and you'll see it. People turn up, post about their own thing, and leave. Post and ghost. Then they wonder why 2,000 members scrolled past it. It's the same in every other community I'm in, and it was the same in mine before I worked it out. Think about how it works in a room. If someone walks in, talks about themselves for two minutes and walks out, nobody follows them to the door. But if they'd spent twenty minutes talking to people first, they'd have half the room listening when they finally said something. A feed is the same room. It just moves slower. What I'd do instead is pick the communities where the members might plausibly want what you do. Not every community you're in, the adjacent ones. Then spend 5 to 10 minutes commenting on other people's posts. Not "great post". Something that shows you read it. Five to ten posts. Ten minutes. Do that for a couple of weeks before you post anything of your own. Two things happen. People recognise your name when you finally post, so they stop and read instead of scrolling. And a fair few of them turn up in your comments, because that's what people do when someone's been showing up in theirs. Works the same way here as it does anywhere else. Classifieds, someone else's community, your own. Nobody replies to a stranger, and ten minutes a day is what it costs to stop being one. The faster version of this is turning up live. If you want to see who's running events across Skool this week, that's what Skool Events Daily is for.

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Earlier this week, I asked why we sometimes stop visiting online communities. A lot of you mentioned bandwidth. I've been thinking about that ever since, because none of us suddenly gets more time. 😂 There are always other communities, notifications, content, work, family...life. And yet, somehow, there are certain communities we keep making room for. Not necessarily every day. We might even disappear for a while, but we come back. That's the part I'm curious about.🤔 Think about a community you keep returning to. What makes it worth coming back to? Not what should make a good community. What actually brings you back? I have a feeling the answer may have less to do with how much is inside the community than we sometimes think. 💜