👎 I AINT MOST BUSINESS OWNERS. MOST WOULDN'T ADMIT THIS. I'M GONNA. 😂

🔥

Oooofff here is summat most business owners would not admit… but yup I aint most… I am me (MIMI)

Drumroll… I sometimes cannot explain what I actually do…

and before u clutch ur pearls… yes I KNOW… I help people say their thing clearly and here I am fumbling over mine like a drunk person trying to find their keys… 😂

but stay with me…

because this is for the misfits… the rebels… the ones who never quite fit in a box and gave up trying… the ones who were told to niche down and pick a lane and wanted to flip the table…

𝗮𝗻𝗱 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝘁𝗵𝗲 𝗼𝗻𝗲𝘀 𝘄𝗵𝗼 𝗗𝗢𝗡'𝗧 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝗽𝘂𝘁 𝗶𝗻 𝗮 𝗯𝗼𝘅 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗽𝗹𝗮𝗰𝗲…

because not everything fits in a box… not every business fits in a box… not every human fits in a box…

and the ones who keep trying to squeeze themselves into one… keep wondering why it feels wrong… why the message comes out flat… why it sounds like everyone else…

because it was never meant to fit there…

𝘂 𝘄𝗲𝗿𝗲 𝗻𝗲𝘃𝗲𝗿 𝗺𝗲𝗮𝗻𝘁 𝘁𝗼 𝗳𝗶𝘁 𝗶𝗻… 𝘄𝗲 𝗱𝗼 𝗶𝘁 𝗼𝘂𝗿 𝘄𝗮𝘆… 𝗮𝗹𝘄𝗮𝘆𝘀 𝗻𝟰𝗲𝘃𝗮… ❤️

what I do isn't one thing…

it's not messaging… well it is but it isn't…

it's not coaching… well it kinda is but it isn't…

it's not copywriting… community building… content strategy…

it's all of those things and none of those things and somewhere in the middle of all of them is the actual thing…

and the people I work with… they're the same… they don't fit neatly in a box either… and that's not a problem… that's the whole damn point…

𝗹𝗲𝘁 𝗺𝗲 𝗴𝗶𝘃𝗲 𝘂 𝘀𝗼𝗺𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝘄𝗮𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝗸𝗲𝘀 𝘀𝗲𝗻𝘀𝗲…

someone comes to me… they've been posting every single day for six months… good stuff… real ass effort… and absolutely NAFF ALL is happening… no clients… no sales… just a load of nice comments from people who will never buy… and they're sat there going what the fck am I doing wrong…

the answer is almost never what they think it is…

it's not the strategy… not the niche… not the algorithm… not the fact that Mercury is being a little sh*t again…

𝗶𝘁'𝘀 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲𝗶𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗶𝘀 𝘀𝗹𝗶𝗴𝗵𝘁𝗹𝘆 𝗼𝗳𝗳… slightly watered down… slightly shaped for the room instead of coming from the actual bones of who they are… and people can feel that gap even when they can't name it…

or this one…

𝘀𝗼𝗺𝗲𝗼𝗻𝗲'𝘀 𝗴𝗼𝘁 𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆… people join… and then just… sit there… saying nothing… it's like throwing a party and everyone stands by the wall checking their phone… and the host is going around offering people crisps wondering why nobody's dancing…

the problem isn't the community… it's that nobody knows what they're supposed to do in there… or why they should bother… or what makes THIS room different from the other fourteen rooms they're already in…

𝗼𝗿 𝗧𝗛𝗜𝗦 𝗼𝗻𝗲… 𝗺𝘆 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗳𝗮𝘃𝗲…

someone sits down to write a post… knows EXACTLY what they want to say… it's SO clear in their head… and by the time it comes out it looks like every other beige af forgettable post on the internet… sanitised… safe… filed under nobody fricken cares…

and they KNOW it… they can feel it… they post it anyway… and then wonder why it got four likes and an emoji they dropped themselves to boost da post… (🙄)

THAT'S the stuff I fix…

for the misfits… the rebels… the ones doing it their own weird beautiful way…

I find the thing that's slightly off… pull it out… and we make it actually sound like the human behind it…

sometimes that takes twenty minutes and the person goes OH… HOLY F*CK THAT'S what I've been trying to say for eight months…

sometimes we pull the whole thing apart and rebuild it properly…

but either way… by the end of it… it sounds like THEM…

not like a template pffftt… not like a prompt pffffttt… not like something that could have been written by anyone anywhere about anything…

like the actual specific irreplaceable misfit rebel HUMAN behind it…

and THAT… is what happens inside THE BACKROOM every single week…

anyway…

my mum still thinks I do something with/on computers…

she's not wrong… 😂