Don't try to be original or innovative

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If you do, you're going to give up at research stage. Or create something that only works in your own head. Like that guy who spent a lot of money on a toilet that plays music (true story).

I gave up on a lot of good ideas for communities and businesses because there were already people doing that. Silly me. Fortunatelly I learned the lesson and started doing what every business owner does.

I copy what is currently working and keep improving and adding my personality into it. Sometimes I accidentally create something original but that's never the goal. I just try to do something that I know it works. And sometimes I take risks but just for fun.

My own community is a copy of this one.

@Shannon Boyer

showed me self promotion groups could be great and I wanted to have my own. So I build Roast & Promote with my own personality and skills being applied at it.

And it worked for me because that's just something that people want, despite already existing and being managed by other great people. But there are some skills/humor/personality that only I can provide.

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Don't try to be original or innovative