Over in Direct Sales Mastery, we’re running a shoutout thread for community builders. Drop your Skool community, what it's about, who it's for, and your link. No restrictions. It's a free way to get in front of an engaged room of direct salespeople and trainers looking for their next move. Come drop yours (and check a few others out while you're there) 👇 "Let me in!" 🔥

Ever feel like you’re doing incredible work on the grooming table, but your salon’s Instagram looks like a ghost town? 😅 You’re not alone. Most pet groomers are master stylists, not full-time marketers. That’s why we built AI Marketing Lab—a free community designed specifically for pet salon owners. Inside the community, you'll learn: 🎥 How to turn routine tub photos into scroll-stopping video ads in seconds. 📲 3 simple AI prompts to fill last-minute cancellation slots. 🗓️ A full month of social media content ideas in under 15 minutes. No complicated tech jargon—just easy strategies, simple AI tools, and a supportive network of groomers growing together. 💚 👉 Join the free community here:https://www.skool.com/ai-marketing-for-pet-groomers-1503

Good at getting attention, not sure how to convert it? This is the exact gap Direct Sales Mastery fixes. A member came in two weeks ago stuck on niche, packaging, and how to actually sell what he was building. One conversation gave him the clarity he needed. A week later, 14 new members in his own community. That's the DM → Clarity Call → Close framework in action, not luck. Inside you'll get: 🔥 Free weekly live training 🎯 Pitch breakdowns on real conversations, not scripts 📈 A framework that works whether you're selling a service, a product, or a community 👥 Operators who actually show up Join free and see what clarity does for your close rate 🔥

Struggling to fill your appointment book? Tired of relying on word-of-mouth and hoping for the best? I'm building a free community for UK dog grooming salon owners who want to use AI-powered video marketing to get fully booked — without spending hours editing content or hiring an agency. Inside, you'll get: ✅ The 7-Day Fully Booked Challenge ✅ AI video templates made specifically for grooming businesses ✅ Real strategies to turn Instagram followers into paying clients ✅ A community of groomers figuring this out together If you're ready to stop guessing and start filling your calendar, come join us. 👉 https://www.skool.com/ai-marketing-for-pet-groomers-1503

And one of the best ways to stay connected with your audience is email. Before you roll your eyes at me, or say "but Liisa, Skool lets us email our members!"... 😬 Here's something to think about: I opened up a Skool community for NON-Skoolers. It replaced a previous set of traditional course platforms (Teachable, Membervault, etc.). And a huge part of the challenge was getting people used to coming here. Skool's email feature couldn't handle that task. All the emails that come from Skool are Skool-branded. You cannot customize the subject lines, you cannot track clicks and opens. You can't segment your list. And you're limited to one email every 72 hours. That sucks if you're doing a launch, need to send event reminders (e.g. for a multi-session summit) etc. But with your own email list, you keep control. You can segment by interest, by problem, by awareness, by purchase, etc. And when something new like Growth Boost comes along and potentially effs up your reach for a bit... you STILL have an audience to reach out to. My best results (especially in my free, public community) have come from sending very targeted, customized emails. Sales I would never have gotten. Email is far from dead. In fact, it's one of the biggest-growing sales engines you can have. And today inside Funnel Forensics I'm answering all questions email. How to set up automations. How to write a compelling subject line. How to segment. Whatever your email question is, you've got my full attention from 1-2pm Eastern. This isn't a presentation. It's a live implementation session. Real problems solved in 60 minutes. Walk in with a question, walk out with an answer. So you can send that friggin' email.