Anyone can build a funnel in a weekend. But is it the RIGHT funnel?
We're in a really weird phase of online business.
A few years ago, most of us couldn't build a funnel if our life depended on it. Now we can build one in a weekend.
  • Website
  • Lead magnet
  • Email sequence
  • Course
  • Community
  • Sales page
DONE AND DONE.
Building out a working funnel isn't a timesuck anymore, but there's still a MASSIVE bottleneck that nobody sees:
❓Does any of it actually make sense?
A funnel isn't just a collection of pretty, polished pages and emails that fire off without a hitch. AI can do that in a nanosecond - but humans are the ones taking the journey THROUGH that funnel. And the stunning Claude artifact you just hit publish on might well be pointing folks in the wrong direction. (And it's so freakin' confident in itself you don't even think twice.)
🙋‍♀️ Every step of your funnel, from Instagram post to Skool About page to classroom upgrade, should help a thinking, feeling human answer:
"Is this relevant to ME?"
"Can this help ME?"
"Will this actually work for ME?"
"Does this feel safe and aligned for ME?"
Producing THINGS is very different from producing OUTCOMES. AI can generate the pages, but you still have to understand the psychology and the human you're making the pages for.
That's the gap that Funnel Forensics fills. Come join us!
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3 comments
Liisa Reimann
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Anyone can build a funnel in a weekend. But is it the RIGHT funnel?
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