I’ve recently come across something on Instagram rather fascinating in the world of fragrance: ININUM Fragrances. What is ININUM? I went down a rabbit hole and can give this; ININUM is a fragrance technology company founded in 2020 and headquartered in Ljubljana, Slovenia by founder and inventor Marko Matijevic and co-founder Simon Mohorovic. The device was formerly referred to as “Ninu.” Its concept is rather fascinating: instead of purchasing multiple bottles of fragrance, you use a single electronic device capable of blending different perfumes according to your preferences. Marlo’s feelings are, “It is not one perfume for a million people, but the other way around.” The company presented its technology at CES and VivaTech in 20 As someone who enjoys the art of fragrance layering, I’ve always been intrigued by how two or more compositions interact with one another. How their notes complement, contrast, or occasionally compete, creating an aromatic experience that wasn’t necessarily intended by either perfumer. ININUM introduces an interesting technological approach to that experience. A smart fragrance device utilizing three interchangeable fragrance PODs, allowing the wearer to adjust the proportions of each through an application and create different combinations from the same three fragrances. Now THAT caught my attention. How does it work? With assitance from AI. The system combines three elements: - Fragrance PODs: Three interchangeable fragrance cartridges sit inside the device. - Smartphone application: With AI assist, you control the percentage of each fragrance in the mixture. - Precision dispensing: The device blends your selected proportions when you spray. According to ININUM, three PODs can produce more than 100 fragrance combinations. The app also lets you save recipes and revisit them. More on the AI ININUM takes fragrance personalization a step further with AI-assisted technology. Its AI Scent Assistant recommends fragrance combinations based on mood, occasion, and personal preferences, while its AI Style Scanner can analyze your outfit (yeah, you take an selfie with your OOTD) and it suggests a complementary scent. A daily fragrance planner helps tailor your aromatic experience to different activities and environments. Combined with precision blending, adjustable fragrance ratios, and the ability to save favorite compositions for future use, ININUM introduces an intriguing marriage of artificial intelligence, technology, and the art of fragrance layering.