(Rum, Liqueur, & Sweet Decadence Bracket) The Drinker bracket is about intention. These fragrances don’t just reference alcohol, they lean into the pleasure of it! Sweetness, warmth, richness and indulgence take center stage, whether that comes from rum-soaked gourmands, liqueur-drenched fruits or syrupy spices that feel like dessert with a kick. Some of these scents are here to taste(smell) good, smooth and comforting from the first spray. Others still remind you there’s alcohol in the glass, but never at the expense of enjoyment. This bracket asks a simple question: are you drinking for pleasure… or for proof? Fragrance mindset: Boozy gourmands, liqueur-soaked sweetness, dessert drinks with backbone. These scents don’t whisper, they seduce. They lean in close, linger a little too long, and leave you wanting another sip. Personality: ● Smooth talker ● Indulgent ● Comfort-driven ● Knows the bar staff by name Values: ● Sweetness ● Warmth ● Richness ● That “one more drink won’t hurt” feeling The Big Question: Is the best boozy fragrance the one that like, "tastes" the best… or the one that proves it’s actually booze? This bracket isn’t really about rum, cognac or liqueur. It’s about why we drink in the first place! What say you, guys? Love to hear from ya'! OFFICIAL SEEDING (Realism vs. Wearability) (1) By Kilian Black Phantom Dark rum, coffee, sugarcane and bitter chocolate create this dense, indulgent gourmand with real boozy weight. I believe this scent is about pleasure first, but it never hides the fact that alcohol is driving the experience. It belongs in The Booze Wars because it’s the benchmark for modern boozy indulgence done unapologetically, imho! (2) Initio Side Effect Rum, cinnamon, tobacco and vanilla hit with this warm spice and seductive intensity. The booze here isn’t sweet fluff, it’s like... bold... heated... intentionally provocative! Side Effect earns its spot by proving that alcohol accords can be both dangerous and irresistibly wearable!

(Gin, Absinthe & Cocktails Bracket) The Mixologist bracket is about craft. These fragrances treat alcohol like a construction material, not a comfort blanket. Sharp herbs, green bitterness, precise balance and cocktail realism define this group, where ratios matter and every note feels intentional. Some entries favor discipline and restraint, built with exacting control. Others push creativity, experimenting with unexpected twists while still respecting the drink itself. What unites them is focus, these scents challenge your nose, reward patience and demand attention. This bracket isn’t about what’s easiest to wear, it’s about whether you value perfect execution… or fearless creativity! Fragrance mindset: Sharp herbs, green bitterness, cocktail realism. These scents challenge your nose and demand attention. They reward patience, punish carelessness and never settle for easy! Personality: ●Precise ●Curious ●Experimental ●Slightly intimidating Values: ●Balance ●Bitterness ●Freshness ●Craft over comfort The Big Question: Is the best cocktail fragrance the one that’s technically perfect… or the one bold enough to bend the rules? This bracket isn’t really about gin or absinthe. It’s about control! What say you, guys? Love to hear from ya'! OFFICIAL SEEDING (Literal Cocktail Accuracy) (1) Nasomatto Absinth "Crazy Nose" Nasomatto has wormwood, green herbs and sharp bitterness recreating absinthe with brutal realism! This scent is about precision and restraint, capturing the spirit without softening its edge. It belongs in The Booze Wars because it’s the purest example of alcohol translated directly into scent! (2) Maison Crivelli Absinthe Boréale Icy herbs, bitter greens and aromatic woods present absinthe in a cold, controlled form. The alcohol note feels refined and modern, showing discipline rather than excess. This earns its place by proving that precision can still feel contemporary and wearable.

Hey guys, Joe A. here with another one for ya’! Grab you a glass, pull up a bar stool and welcome to Fragrance Wars: The Booze Wars, where we’re putting the most boozy, barrel-aged, cocktail-inspired and barroom-souled fragrances from my collection head-to-head to answer one question: Which fragrance best captures the spirit of booze? This isn’t about chasing sweetness. And it’s definitely not about hype. This is about how booze shows up in fragrance: - Is it smooth or sharp? Sweet or bitter? - Realistic or stylized? Refined or rough? - A quiet sip… or a loud night out? To answer that, I broke this war into four archetypes, each representing a different way people experience booze and the different ways perfumery interprets it! We have "The Drinker", who lives for indulgence and smooth pours. We have "The Mixologist", who demands balance, bitterness and precision. We have "The Barrel", where time, oak and depth reign supreme. And finally, we have "The Barfly", raw, atmospheric, gritty and real. Each bracket represents one of these personalities. Each fragrance fights not just for votes, but for identity. 32 fragrances enter... Single elimination... One champion! By the end of this, we won’t just crown a winner, we’ll know what kind of drinker you really are. I’ll post the contenders and brackets soon. When voting comes, remember to cast your votes, defend your picks and don’t be afraid to stir the pot. Cheers! What say you, guys? How do you like your boozy fragrances: smooth and indulgent… or challenging and bold? What really matters more when booze shows up in a fragrance: the drink, the memory or the atmosphere? Ever had a scent instantly take you back to a bar or night you didn’t expect to remember, or maybe did NOT want to remember? As for the Booze Wars, which archetype are you voting for vs. which one do you actually wear? And finally, be honest… Drinker, Mixologist, Barrel or Barfly: which one are YOU really? Love to hear from ya’!

“Brands are built by consistency, not hype.” — Fragrance Business Insight Momentum fades fast. Discipline compounds quietly. The long game doesn’t trend, but it wins. Slow and steady wins the race! One day at a time guys, Enjoy the #Journey

I just reorganized shelves and now realize I need more shelving to put the other 30 I have in boxes. She let me put the lab in one spare bedroom with the wrong materials, but will not let me put my personal collection stuff in there as well