“Luxury is when time is taken.”— Pierre Bergé, Luxury Executive Rushing rarely leads to greatness. Whether it’s fragrance, business, or life, patience always shows in the final result. Turns out slow done right is still fast. HAPPY NEW YEAR!!! Keep moving forward, Enjoy the #Journey

Hey guys, Joe A. here getting ready to celebrate a new year. Hope it'll be a great one filled with family, friends and fragrances!! In the way of a good celebration, I'd love to hear what fragrance you decided to wear this New Year's Eve! Which made the cut? Which came close? Which one are you eyeing in the new uear? Enjoy the #Journey and as always, Love to hear from ya'!

just saw this photo in a resale group and my jaw hit the floor. Someone actually has a dedicated room for 1,600 Duas and 900 Niche/Designer bottles. That’s 2,500 bottles in one house. I love this hobby, but this is a whole different level of "commitment." It really puts things into perspective when you see what a full-blown obsession looks like. The amount of time, space, and money on those shelves is staggering. At what point do we admit we’ve all gone a little crazy? What's the "limit" for you guys, or do you even have one?

“Fragrance is an invisible accessory.” — Oscar de la Renta It finishes the look even when no one sees it. Happy New Year's Eve! Enjoy the #Journey. Love to hear from ya’!

Went back to replace the broken oil bottle, and as always, didn't leave empty handed. Al Mukhamal Haneen by Hamidi Island Vanilla Dunes by Khadlaj Qissa Blue by Paris Corner Golden Dust by Swiss Arabian (replacement) Then more samples to tempt me as well as the Ahmed Al Maghribi brochure/stockist magazine Intense Addiction by French Avenue Gardebia by Ahmed Al Maghribi Vulcan Sable by French Avenue Just Anabi by Fragrance World Amethyst by Lattafa Velvet Granbe by Fragrance World OudLavender by Ahmed Al Maghribi Greatness Oud by Fragrance World I made a return visit to Fragrance Kingdom to pick up a bottle that I regretted not grabbing yesterday, Rare Carbon by Afnan Then I spotted a 100ml of Kouros in the Chemist Warehouse for under €60. I'm thinking that's a steal, as I normally see it for around 100. There where no testers available so I did something that I would normally advise against and bought it blind. Well based of a 40 year old memory and am happy to report I love it. A scent of its time, I like it a lot and it will take a spot on my shelf in between Azzaros Pour Homme and Polo Green. Damn this year was expensive, I'm ball park about 7k into it this year. Happy New new everyone, here's to another year of brotherhood, making new friends, learning and smelling great Roll on 2026.