“Creativity requires courage.”— Frédéric Malle, Founder Putting your taste and your name behind something will always feel risky. That’s usually how you know you’re doing it right. Comfort zones don’t create classics. One day at a time guys, Enjoy the #Journey

Hey guys, Joe A. here getting ready to celebrate a new year. Hope it'll be a great one filled with family, friends and fragrances!! In the way of a good celebration, I'd love to hear what fragrance you decided to wear this New Year's Eve! Which made the cut? Which came close? Which one are you eyeing in the new uear? Enjoy the #Journey and as always, Love to hear from ya'!

"Perfumery is repetition, failure, and refinement.”— Dominique Ropion, Master Perfumer (paraphrased) Mastery isn’t magic. It’s showing up, adjusting, and staying disciplined when progress feels slow. Nobody posts the failed mods, but they matter most! Keep moving forward, Enjoy the #Journey

“Luxury is when time is taken.”— Pierre Bergé, Luxury Executive Rushing rarely leads to greatness. Whether it’s fragrance, business, or life, patience always shows in the final result. Turns out slow done right is still fast. HAPPY NEW YEAR!!! Keep moving forward, Enjoy the #Journey

just saw this photo in a resale group and my jaw hit the floor. Someone actually has a dedicated room for 1,600 Duas and 900 Niche/Designer bottles. That’s 2,500 bottles in one house. I love this hobby, but this is a whole different level of "commitment." It really puts things into perspective when you see what a full-blown obsession looks like. The amount of time, space, and money on those shelves is staggering. At what point do we admit we’ve all gone a little crazy? What's the "limit" for you guys, or do you even have one?