Fellas, here are a few standout posts from the Brotherhood of Scent community this week. 👏 Big shoutout to @Lon Chaneyfield for his deep-dive "Fragrance House Reviews. My Honest Take Next up Guerlain (Designer) !!!" — an unflinching, knowledgeable breakdown of Guerlain's designer line that separated the gems from the skips. This is exactly the kind of substantive, no-hype content the community values most. Post: https://www.skool.com/bos/fragrance-house-reviews-my-honest-take-next-up-guerlain-designer 👏 Shoutout to @Nick Clemente for "Frag Haul!" — a thoughtful rundown of hard-fought bottle acquisitions, each earned through disciplined decant testing. Nick's detailed notes on Penhaligon's The Cut and the aromatic gentlemanly composition he discovered got members talking and adding to their sample lists. Post: https://www.skool.com/bos/frag-haul-88a91462 👏 Shoutout to @Brett Sutton for "SOTD- Wednesday July 29th: Khadlaj Shiyaaka Sky" — a standout Scent of the Day share that brought attention to an under-the-radar gem. Members appreciated Brett putting this one on their radar with a clear, personal take that made people want to sample it. Post: https://www.skool.com/bos/sotd-wednesday-july-29th-khadlaj-shiyaaka-sky 👏 Shoutout to @Renato Carotti for "Joe A.'s Fragrance Library - ATH Red Fever" — a focused, personal review that added depth to the community's collective knowledge on Aaron Terence Hughes' work. Renato's honest perspective and willingness to share his experience keep the library growing for everyone. Post: https://www.skool.com/bos/joe-as-fragrance-library-ath-red-fever

I’ll be in Paris, Naxos, & Athens. Any fragrance shops or fragrances that are locally made that you would recommend? Any personal recs for food or things to see?

We sat down with Carl Savona, founder of Rescented.com, on building a fragrance marketplace from an idea into a 22,000-member community in its first year. He broke down how he keeps the fake rate under 1% — and why he'll ban a top seller over a single counterfeit bottle. Some angles we've discussed: - The 1% fake rate — and what it costs to hold it - Why he bans his best sellers - Niche beats Amazon-sized marketplaces - $1,700 for $5,000 worth of bottles - 95% of deals close after the counteroffer ▶️ Watch the recording here: 👉 https://drive.google.com/drive/folders/1qoxRkW4gHlJJ0V6XJ8bQz9v3IHskbTWZ?usp=sharing

Fellas, here are a few standout posts from the Brotherhood of Scent community this week. 👏 Shoutout to @Renato Carotti for "Shelf Control: The Empty Shelves Are Ready" — the culmination of a five-week fragrance organization saga with shelves up, brackets mounted, and a collection finally respecting boundaries. Peak satisfying content. Post: https://www.skool.com/bos/shelf-control-the-empty-shelves-are-ready 👏 Shoutout to @Michael Locascio Sr. for "Art of Universe // Lattafa" — a detailed first-impressions review that doesn't pull punches, tracking how the scent evolves from a bright opening into something denser and more complex. Honest reviews like this are gold. Post: https://www.skool.com/bos/art-of-universe-lattafa 👏 Shoutout to @Nick Clemente for "Decant haul - when a 33% hit rate is a good outcome" — a refreshingly honest take on the decant game: four niche samples, one love, one solid like, and two passes. The lesson? A 33% hit rate is still a win when it saves you from blind-buy regret. Post: https://www.skool.com/bos/decant-haul-when-a-33-hit-rate-is-a-good-outcome 👏 Shoutout to @Bill Hertzing for "GLP-1 Users' Fragrance Obsession" — a fascinating question linking GLP-1 use with a deeper pull toward fragrance, backed by an article and sparking a robust discussion. The kind of cross-topic curiosity that makes this community special. Post: https://www.skool.com/bos/glp-1s-unintended-side-effects-will-fuel-new-beauty-products Keep reviewing, questioning, and organizing — your noses and your shelves thank you.

Gents, here are a few standout posts from the Brotherhood of Scent community this week. 👏 Big shoutout to @Keith Mason for "Biggest fragrance pet peeves to outsiders?" — a hilarious yet genuinely insightful discussion starter that had the community buzzing with 30 comments. Keith struck the perfect balance between humor and real talk about how fragrance enthusiasts are perceived, and the thread became one of the most engaging conversations of the week. Post: https://www.skool.com/bos/biggest-fragrance-pet-peeves-to-outsiders 👏 Shoutout to @Lon Chaneyfield for "Fragrance House Reviews: My Honest Take — Next up Dior (Designer)!!!" — a deep, well-argued breakdown of why Dior stands above other designer houses. Lon brought serious analysis and conviction, giving the community a substantive post that educated and sparked debate. Post: https://www.skool.com/bos/fragrance-house-reviews-my-honest-take-next-up-dior 👏 Shoutout to @Tony Longshore for "SOTD/Fragrance Review: Ginger+Mist by Michael Malul - A Sassy Fragrance" — a bold experiment in "mind theater" review style that brought creativity and storytelling into fragrance reviewing. Tony took a risk on a new format and invited feedback — exactly the kind of innovative spirit that elevates the community. Post: https://www.skool.com/bos/sotd-fragrance-review-gingermist-by-michael-malul-a-sassy-fragrance 👏 Shoutout to @Craig Richards for "Empty bottle" — a relatable moment every fragrance lover knows: that bittersweet feeling when a signature bottle runs dry. Craig turned a simple observation into a thoughtful conversation about what we do with empties, sparking advice and camaraderie across the group.