Out of sheer curiosity, is anyone else bothered by the increased use of an AI chatbot being used here? I’m not sure where I stand on it and would appreciate hearing y’all’s opinion on it. On the one hand, I appreciate the increased engagement, but on the other hand it feels very disingenuous. Like the board is running on AI autopilot and there’s no real interaction. I deal with AI slop on a regular basis and have seen good friends get let go and personally lost opportunities to the use of AI automation in place of human interaction. Let’s keep the comments respectful, but I’d love to hear y’all’s opinions and have some discussion about it. I’d love to hear from @Antonio O. Centeno and his @Antonio Cent team as well. Maybe they can shed some light on if they are using a chatbot and why and address some of the issues we are having.

The last one of these I tried No 9 was banging, so I went for No 7 this time, launched in 2023, created as part of The Perfume Shop's own Lone collection, there is no credited perfumer as expected. This is one of the standout releases from the Lone range. An amber floral that opens surprisingly fresh and zesty with bergamot, lime, and tagete, giving it a bright, citrusy kick that immediately catches your attention. It's not the heavy, syrupy opening you might expect from the name, there's a crisp, green-herbal brightness from the tagete that lifts everything right up front. It settles reasonably quickly though, softening into something richer and warmer as the heart notes begin to surface, and you can feel the amber DNA waiting in the wings from the very first spray. At its core is where the real character lives, jasmine blooms alongside saffron, oud, and fir balsam, and it's a really well-judged balance. The jasmine is sweet but not indolic or overpowering; the saffron adds a , vzwarm, spicy, almost honeyed radiance; and the oud provides just enough dark, woody depth to give it backbone without dominating. The fir balsam is the secret touch here, it brings a smooth, resinous, almost pine-like sweetness that ties the florals and spices together beautifully, creating a heart that feels luxurious, sophisticated, and far more expensive than it actually is. The dry-down wraps up beautifully around amber, ambergris, cedarwood, patchouli, moss, and musk. Its warm, golden, and mineral-rich, with that unmistakable ambergris sea-salt quality giving it a sophisticated, expensive finish. An interesting point this is clearly designed as an accessible amber floral, and it delivers way above its price point. Performance is solid, easily 5+ hours and it sits in that versatile space where it works equally well for men and women. Unisex, elegant, and genuinely well-crafted one of the best value ambers on the market right now. My Rating 7/10 Scent 2 Longevity 2 Sillage 2 Would I rebuy? 1