This has been on my wanted list for almost a year now. Yes I'm a big Joop fan and this is one of the few bottles I was missing from the collection. Wow represents a massive pivot for the brand. If you know Joop for the nuclear strength, pink, candy-sweet bomb that is Joop Homme, you will find Wow! to be a completely different animal.The bottle tells you everything you need to know before you even spray it. It resembles a vintage whiskey flask or an apothecary bottle, filled with amber liquid.Where the original Joop! Homme is a loud club scent, Wow! is a "jazz bar" scent. It is mature, boozy, warm, and sophisticated. Ironically, this is one of the most subtle, refined, and polite fragrances Joop! has ever released. It is classified as an Oriental Fougère, but it behaves like a woody-spicy fragrance with a distinct "boozy" character. It opens with a very brief splash of citrus (bergamot) that immediately gives way to a warm, spicy cardamom. The violet leaf adds a slight "airy" or ozone quality, which prevents the spice from feeling heavy or dusty. It smells expensive and niche-quality right from the first spray. This is the best part of the fragrance. The fir balsam creates a resinous, pine-like sweetness that mimics the scent of an oak barrel or aged whiskey. It’s not a literal alcohol smell, but it captures the warmth of a dark spirit. The vetiver adds a dry, earthy woodiness that keeps it masculine. As it settles on the skin, it becomes creamy and powdery. Cashmeran is a synthetic note that smells like musky wood and feels "velvety." The tonka and vanilla add sweetness, but it is a dark, roasted sweetness rather than a sugary candy sweetness. As an edt my only contention is the longevity which is moderate at best. Unlike the OG, you can expect 5 hrs at best with this. Projection is moderate to Intimate. It projects well for the first 30–60 minutes, then settles closer to the skin. It creates a polite "personal space" bubble rather than filling a room. Unlike other Joop! scents, you can wear this to work without choking out your colleagues, so it's completely office safe. Additionaly, I picked this up yesterday at the Chemist Warehouse for a measley €29. It smells significantly more expensive than it is. If you put this juice in a Tom Ford or YSL bottle, people would happily pay three times the price. It lacks the harsh, metallic "cheap cologne" smell found in many budget fragrances. The spicy/woody profile needs cool air to shine. Perfect for Date nights, semi-formal dinners, or office wear in the winter. Wow! is an underrated masterpiece of the budget category. If you want to smell classy, masculine, and warm without spending a fortune, this is a blind buy worthy of consideration.

I received this sample a few weeks ago, and thought while I would be traveling into warmer weather it would be interesting to see how it holds up. While Creed is certainly a different house these days with their new ownership, I couldn't turn down some samples as I have never gotten into the brand until now. Time will tell if they will be FBW and worth the price. Have a great Tuesday Everyone!

I was reading a post by @Henry Clay a few days ago about going through and wearing some samples this month so I decided to jump on the train. I have a ton of them that have been sent over by @Jamal Moore @George Hernandez @Raul Olveda @Mark DiCiero @David Myers and a couple of other brothers. There’s one or two that aren’t with us anymore for whatever reason. I decided to start with Ferragamo Signature today. Salvatore Ferragamo Signature is a smooth, and masculine fragrance with a very clean and confident vibe to it. It opens very fresh with citruses and pink pepper. I’m also getting some of the cinnamon here. You’re also able to start picking up on the cypress after a few minutes. As it starts to settle down you get a very smooth and almost creamy leather and hints of coffee also. The dry down is soft and I get the woods and tonka bean. Overall, it’s a pretty good scent, it’s versatile, and it’s easy to wear. I feel like it’s a great choice for work, casual evenings, or anytime you want a classy, understated scent I would say the longevity is around 5-6 and it pushes out pretty good for the first hour or so. The price is also good at around $38 for a 100ml I don’t think you can go wrong with this. It’s a budget fragrance that I would definitely recommend.

Have a resort casual luncheon today with a supplier and then this evening will have a wardrobe change to welcome a lot of our customers for a few days for a rewards trip for them. First time in a while I’ve brought several scents on a long trip like this. Today is the day I’m wearing Creed Royal Oud to set the mood!! Hope you’re all having a great Monday!!