Ok so a little background on fragrance. So heat and fragrance are a match like when you light a scented candle, the wax acts as the carrier for the scent when you heat it, as it melts it releases the scent to the air. For perfume, itâs the alcohol that acts as the carrier for the fragrance but unlike wax, you donât need to light it up to disperse its scent to the air. Alcohol evaporates by itself when itâs exposed to air. But the more heat, then the more evaporation. And the more evaporation, the more that the fragrance will project. So it makes sense that we should apply fragrance into the warmest parts of the body for the fragrance to project. Now it gets tricky. If you were to ask people where to apply fragrance, they would always advice to go for the pulse points as in the first picture. As shown in the diagram, these places are usually warmer. However, if you use an IR camera to map heat radiating out of the body, you would most likely get something like the 2nd picture below where heat is concentrated in the bodyâs core and head. Now pulse points do exist as these are places where blood flows closer to skin and that makes it warmer. However, this research (3rd pic) shows that the skin in these areas are just 0.5-1.0c warmer than areas around it. I cant verify this since i dont have an IR camera but if someone here does, that would be a great help. So if this is true, 1Deg C isnt really much of a difference like if you spray in that area, the scent will not significantly project more compared to other areas of the body. So back to my original question. Are pulse points a myth? 1 degree C isnt really much of a difference and if you really want to spray on the warmest parts of your body, then it should be the core, armpit, groin area but nobody sprays there right? Its always go for the pulse points. Experts please educate me on this. Part 2 here: https://www.skool.com/bos/pulse-points-pt-2?p=0eb61823