BOS Story Poll Series – Question 12
The response to Question 11 once again proved something powerful — this brotherhood doesn’t just experience fragrance… we internalize it. We connect memory, emotion, science, and story to every bottle we wear. Now we take the conversation a step deeper. Question 12 shifts our focus to the emotional influence of scent — how fragrance moves beyond projection and performance and begins to shape mood, mindset, and even behavior. This isn’t about compliments. It’s about connection. It’s about impact. Fragrance has the power to calm us, energize us, ground us, or even transport us to another time in our lives. Tonight’s question asks you to reflect on a moment where scent truly changed how you felt. Be thoughtful. Be specific. Your experience adds depth to this study and strengthens what we are building together. Thank you, brothers.