Smell isn't the only sense we use with fragrances.

I just read the post by

about caps and atomizers and it got me thinking. If you think about it, even in a hobby where the sense of smell is primary, our other senses come into play also. We use sight (looking at the box and bottle) and touch (holding the bottle, pulling off the cap and spraying) before we even use our sense of smell which does affect our perception of the fragrance as a whole. Consciously or unconsciously, presentation is a factor in the way we judge something and the presentation is usually the first thing that is noticed, even before the first sniff.

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Smell isn't the only sense we use with fragrances.