Ouch, right? Stay with me… A lot of people start feeling disconnected from what they built., from businesses. Not because they hate what they do — but because they’ve built their whole bloody schedule around everything except what they actually do. They just built a to-do list that’s got f*ck-all to do with why they started. They’re buried in content calendars, reels, funnels, emails, Canva templates… and somewhere along the way, they forgot that the business isn’t the marketing. The business is the delivery. It’s the service, the coaching call, the transformation, the product, the actual human exchange that brings the profit. Not just the endless f*cking promotion. You see 👀 Marketing is the vehicle. Your offer — your delivery — is the engine. If you spend 90% of your time polishing the vehicle and only 10% actually driving it, of course, you’re going to feel drained, frustrated, and detached. Because you’re not doing the work that gives you energy, you’re doing the admin that feeds the bloody algorithm. And no, you’re not imagining it. Research across creative industries shows that when businesses spend most of their time promoting instead of actually doing the work, burnout and disillusion skyrocket. bummer, right? And that, my epic friend, is boresaurus-level tragic. Humans crave feedback loops of meaning ⇥ that client win, that “holy shit, it worked” moment, that spark when someone finally gets it. Marketing rarely gives you that buzz. (Unless, like me, you’re a total nerd for it — obsessed with human behaviour, psychology, and the weird magic behind why people buy. Nerd alert.) So… how do you shift this shizzle? You don’t need to love marketing — you just need to stop confusing it with your business. Marketing exists to bring people into the thing. The business is the thing. However (before anyone thinks, phew, I can skip the marketing side) — NO. Obvs marketing is a vital a$$ part of the business, sure — but it’s not the business.

Confession:Still rocking the bedhead, dog walk done, coffee in hand. And yep — things have slowed down a little. But this? This is the juicy part of the experiment — the no-promo, let’s-see-what-happens-when-we-do-nothing phase. 🎥 There’s a Loom attached below if you want the full walk-through — this post sums up the key data + insights. 📊 Dashboard Snapshot 👀 About-page visitors: 59 (down from 85+) ✍️ Signups: 25 total (no new joins since the first couple of days) ⚡ Conversion rate: 20.34% (down slightly as organic reach tapers) 🏆 Discovery rank: #292 (was around 200–250 range earlier — some dip) 💰 Sales: $0 (still not the focus right now) 🧩 Category: 🎨 Hobbies (still in testing phase) 👥 Active members: 92% (strong retention even with slowed traffic) 💬 Daily activity: Down from 190+ → now hovering lower organically 🧠 What’s Happening I haven’t promoted this since Day2 No emails. No posts. No plugs. Just one Skool post per day to mirror how we’d use a social feed So now we’re in the real organic growth phase — the “will Skool discovery alone grow this?” test. And it’s interesting… - Total reach slowed down (expected). - Rank fluctuated (as low as #292, as high as #203). - Engagement stayed strong — the quality of activity is still high, even if quantity dipped. - Discovery shows ~1,000 groups in the Hobbies category → I’m sitting roughly top 25%. ⚙️ Key Discoveries 1. Activity matters more than size. 2. Inactive groups with hundreds of members are buried in discovery 3. This 25-person group is ranked in the top 25% because it’s alive. 4. You can’t disappear. If the group owner (you) goes quiet, your discovery rank dips fast. Momentum = visibility. Period. 5. The algorithm rewards consistent energy, not numbers. 92% of members being active is a huge signal to Skool. But we have to keep feeding that engagement loop. 6. Dog content should’ve won — but didn’t. I found a “dog” group with 60+ members ranked super low. Why? Inactivity. The lesson: category ≠ discovery. Engagement = discovery.

I want to talk about the uncomfortable questions that most of us — myself included — often avoid. Because most of the time I ask someone, “What’s not working right now?” or “What are you struggling with?” the answers nearly always point out there. ⇥ “It’s the algorithm.” ⇥ “It’s the saturation.” ⇥ “It’s just too noisy right now.” ⇥ “I don’t have the time.” ⇥ “People just aren’t engaging like they used to.” And yeah, I get it. Those things are valid too to some extent… But they’re also safe. Because as long as we blame the outside, we don’t have to look at what’s going on inside, right? Here is my take… The algorithm doesn’t decide whether you start. Time doesn’t magically rearrange itself. Noise doesn’t stop you from showing up. Most of the time, it’s not the world that’s holding us back, it’s the bits of ourselves we haven’t owned yet. So here’s my question for you amazing human is What do you already know you’re avoiding? Maybe it’s the message you keep tweaking instead of using. Maybe it’s the consistent visibility you keep postponing. Maybe it’s the outreach, the DMs, the follow-ups — the “unsexy” stuff that actually moves the needle. And before you start beating yourself up, I’m not immune either. If I’m being honest?I spend too much time inside my own spaces It’s comfortable It’s familiar. But I know I should spend more time outside, having more new, real, raw, human conversations. Because that’s where growth actually happens. And it’s not an instant win Its’s not sexy It’s not going to give you a dopamine hit today. But it’s truth. So yeah… The algorithm will change. The market will change. The noise will change. But if you don’t? Nothing changes. So maybe the real question isn’t “What’s not working out there?” Maybe it’s “What am I not doing in here?” Over to you… What’s the one uncomfortable truth you’ve been avoiding, and are ready to own today? Hands-up moment. Let’s go there.

How’s your day gone, Mimi? Well… dare you ask. Woke up to zero Wi-Fi. Again. Spent hours on the phone. Nothing happened. Waited for the new blinds to be delivered. Didn’t answer the phone. Waited some more. Ended up driving all the way to the Wi-Fi shop. They said, “Wait one or two days.” Came back. Waited. Tried to sneak in a coffee and some client work at a café for 30 minutes. Rushed home for the bamboo blind fitting. They didn’t turn up. Still waiting. Decided to start cleaning while waiting. Now I’m on a full-blown mission. Full house upheaval mode. Wi-Fi man’s just arrived — still no clue what the problem is. Bamboo blind guy just messaged to say the repairman had an accident (hope he’s okay). So yeah… A day of waiting. Sweating. No Wi-Fi, no cry. How’s your day going? 😅 P.S. Update: Mystery solved — a cable had been cut. Wi-Fi’s finally back on (hence this post!). Now to deal with the mess I created while waiting. Is it too early for a Bintang? 🍺 Bit more client work… then I’m out! [ 𝙄𝙛 𝙮𝙤𝙪 𝙧𝙚𝙖𝙙 𝙩𝙤 𝙩𝙝𝙚 𝙗𝙤𝙩𝙩𝙤𝙢, 𝙮𝙤𝙪’𝙧𝙚 𝙤𝙛𝙛𝙞𝙘𝙞𝙖𝙡𝙡𝙮 𝙥𝙖𝙧𝙩 𝙤𝙛 𝙩𝙝𝙚 𝙚𝙭𝙥𝙚𝙧𝙞𝙢𝙚𝙣𝙩 😏 𝘾𝙡𝙞𝙘𝙠 “𝙡𝙞𝙠𝙚” 𝙤𝙧 𝙙𝙧𝙤𝙥 𝙖 𝙘𝙤𝙢𝙢𝙚𝙣𝙩 𝙨𝙤 𝙄 𝙘𝙖𝙣 𝙩𝙧𝙖𝙘𝙠 𝙬𝙝𝙖𝙩 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙝𝙞𝙩𝙨 𝙝𝙖𝙧𝙙𝙚𝙨𝙩 𝙝𝙚𝙧𝙚 𝙫𝙨 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠.]

Alright, let’s be avvin'it We’ve all got that one platform that feels like home… and another that makes us want to yeet our phone across the room. Facebook? The messy living room where everyone knows your business. Instagram? The place peepsl pretend their lives are aesthetic AF Youtube? Where the deep dives and real talk live. And Skool? The new kid that actually lets us own our sh*t. spill 👉 Which platform feels the most you right now? 👉 Where do you actually enjoy hanging out? 👉 And which one gives you the absolute ick but you’re still somehow there anyway? Drop your links below if you fancy it —not in a “follow for follow” desperate energy way, but in a “hey, I see you, your vibe’s cool, let’s support each other” kinda way. I’m totes curious where people are vibing, hiding, or just hanging on for dear life. Because honestly? The way we all use socials is shifting —and maybe, just maybe, owned socials are the future. Let’s make social actually f*cking social again No algorithms. No fakery. Just humans doing their thing being fcking humans P.S. If you made it this far, click like or drop an emoji so I can track the data for the OWNED SOCIAL™ experiment 👀 (Yes, I’m tracking everything… nerd level badassery unlocked.)