(and no, it’s not “alignment”, “abundance”, or any of that pffftttt) So this one action, this one decision, pretty much changed the entire trajectory of my life, and the word was RESPONSIBILITY. Stay with me because this is huge, genuinely life-changing huge. I didn’t used to take RESPONSIBILITY, not properly anyway, and I’m sure there are still moments where I don’t because I’m human, but the more I understood what taking responsibility actually meant, the easier everything became. Let’s say someone pisses you off, hurts you, triggers you, says some mean shit that lands in your chest like a BRICK. Yes it sucks, yes it hurts, of course it does because you’re human, not a bloody robot, but the moment I realised I can only take responsibility for what I can CONTROL, everything shifted. If someone upsets me, I get to choose what happens next. I can hold on to it, let it fester, let it drain me, let it hijack my nervous system, replay it like a bad Netflix series, or I can move it, process it, shift it, respond differently. Because that part is on me. Same in business. If I’m not where I want to be, I could blame the algorithm, the funnel, the strategy, the timing, the moon, the neighbours drilling, the neighbors dog, fluffy Nami, literally anything, but none of that gets me anywhere. At some point I had to eat the truth sandwich and accept that only I can change what isn’t working, only I can beat my own excuses, only I can step through the fear, only I can build the MOMENTUM. I used to spend SO much time pointing fingers outside myself, it’s easy, it’s comforting, it keeps you safe, but the truth is I’m responsible for how I act, I’m responsible for how I respond, I’m responsible for how I move through something, I’m responsible for the next step even when the last one felt shit. Even when I’m not moving, it’s still my job to look at myself and go, “What part of this is mine to fix, shift, or OWN?” And this is the piece most people avoid, this is the gulp bomb, because most people love the idea of being empowered, but they don’t actually want responsibility.

I had quite the mix of humans in my comments this week. Most people actually read the post, felt it, resonated, laughed, tagged me, DM’d me, and said things like: “THIS made me smile.” “You read my mind.” “I LOVE the raw, real vibe we learn in MYM.” “I’m signing up now — send the link!” “Love how you say it, how you are, how you feel.” People literally dropped MAGNETIC and joined the membership on the spot. They asked for the offer. They felt seen. Those are my people. The ones who get the depth AND the humour. (coz I'm funny teehee) The ones who want truth, connection, and messaging that actually sounds human, well because I am hello,duh, obvs And then… there were the others... One bloke skimmed half a sentence, told me to “get a real job,” suggested I go rescue abused dogs and children (??), and confidently decided he knew my entire character after roughly three seconds of not reading, pfffffttt - ok tom go read here Another jumped in with, “What a rubbish post is that?” — honestly iconic af. Imagine hitting send on that and thinking you’ve done something. Cool story bro… Here’s what’s funny to me Old me would’ve spiralled, dwelled on it for days Current me? I’m good. Truly. Because this is what polarising content does It pulls in the humans I’m here for and it pushes out the ones I’m not. And I’m more than okay with that. Rude, reactive, closed-minded humans aren’t my audience. Never were. Never will be. If someone has the time to write an essay telling a stranger on the internet to “get a real job”… that’s not a lead. That’s a walking crack on, see you bye. My energy goes to the humans who read, feel, connect, DM, join, and grow with me, not the ones who announce themselves on the way out. Mwah x x x

They choose you because they feel like your people. Tribe first → Technique second. Safety first → Strategy later. Resonance first → Instructions when they're ready. Connection first → Commitment naturally follows. This isn’t mindset fluff. This is straight-up HUMAN BIOLOGY. Nervous system. “Do I feel safe with you?” 101. If you don't get the human bit right, the rest is just fancy noise. The Connection Reset starts 1st Dec. Only humans welcome. Link in comments.

I could tell you the last week has been life-ing hard. I could tell you it’s been tough with Nami. I could tell you I’ve been up, down, inside-out and diagonally confused. I could blame the moon, the hormones, the sniffles, the tissue shoved up my nose. I could even blame feeling bloated and deflated at the same damn time. And sure — all of that’s true. But also? I take full responsibility for the parts I missed. I’ve been catching up in my communities and DMs, and yes — I missed messages. I missed wins. I missed people asking for feedback. I missed humans I care about. Not because I don’t give a shit but because I’m a human with a lot happening, and sometimes things slip. So what’s the lesson? Own it. Learn from it. Tighten your focus. Do better where you can. There you go. Are you taking responsibility? Or are you still playing the excuses game?

I just dropped a new video inside The Backroom that’s basically an honesty mirror for your business. It’s not stategy It’s not a content hack It’s me asking you three very simple questions that expose the thing you’re avoiding and the excuses you keep dressing it up in. Here’s the gist of what we dive into: 1. What are you knowingly avoiding right now? Not the mysterious “I don’t know what to do” stuff. The thing you do know you need to do… and still don’t. 2. What are you blaming – and what’s the real why underneath it? Most of us stop at the polite surface-level whys: “My tech is rubbish.” “The house is too noisy.” “I’m so busy.” “The lighting’s bad.” I’ve used them all. Including blaming Nami, the rain, the builders and a beetle at one point. But those aren’t the real reasons. Underneath the blame is usually fear, shame, or a pattern you’ve been running for years: Fear of being seen.Fear of failing publicly.Fear of feeling stupid. Fear you won’t be able to handle it if it actually works. In the video, I talk about how I avoided filming some structured videos for a project, finally did them, felt proud…Then got told by my editor I had to redo them. Old me would’ve put it off for weeks. This time I took a breath, called myself out, and just did it anyway. Because the “I’ll do it later” story was draining more energy than the actual task. 3. What are you going to do now? This is where it shifts from thinking to moving. Inside the Backroom, I’m asking everyone to declare one action. Not a 47-step plan. One move. Today. Messy if needed. If you want to sit with these questions properly, the full video and the comment thread are inside The Back Room. Come in, watch it, and then answer - What are you avoiding? - What are you blaming – and what’s the deeper why underneath it? - What’s your next step? I’ll be in there reading and holding you to it. PS — The Connection Reset starts 1st December inside The Backroom. Seven days of tiny, real, zero-bullshit “be a human again” connection tasks.