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Nov 10 (edited) • Messaging & Marketing
You can’t scale what you’re not delivering.
Ouch, right?
Stay with me…
A lot of people start feeling disconnected from what they built., from businesses.
Not because they hate what they do — but because they’ve built their whole bloody schedule around everything except what they actually do.
They just built a to-do list that’s got f*ck-all to do with why they started.
They’re buried in content calendars, reels, funnels, emails, Canva templates… and somewhere along the way, they forgot that the business isn’t the marketing.
The business is the delivery.
It’s the service, the coaching call, the transformation, the product, the actual human exchange that brings the profit.
Not just the endless f*cking promotion.
You see 👀
Marketing is the vehicle.
Your offer — your delivery — is the engine.
If you spend 90% of your time polishing the vehicle and only 10% actually driving it, of course, you’re going to feel drained, frustrated, and detached.
Because you’re not doing the work that gives you energy, you’re doing the admin that feeds the bloody algorithm.
And no, you’re not imagining it.
Research across creative industries shows that when businesses spend most of their time promoting instead of actually doing the work, burnout and disillusion skyrocket. bummer, right?
And that, my epic friend, is boresaurus-level tragic.
Humans crave feedback loops of meaning ⇥ that client win, that “holy shit, it worked” moment, that spark when someone finally gets it.
Marketing rarely gives you that buzz. (Unless, like me, you’re a total nerd for it — obsessed with human behaviour, psychology, and the weird magic behind why people buy. Nerd alert.)
So… how do you shift this shizzle?
You don’t need to love marketing — you just need to stop confusing it with your business.
Marketing exists to bring people into the thing.
The business is the thing.
However (before anyone thinks, phew, I can skip the marketing side) — NO.
Obvs marketing is a vital a$$ part of the business, sure — but it’s not the business.
It’s the messenger, not the mission.
So if you’re feeling “off,” it’s not that you’re lazy or lost your spark,it’s probably that you’re spending all your time outside your zone of genius.
Remember this:
Marketing gets attention.
Delivery gets results.
And results?
They build long-term profit and purpose 💰
So if you’ve fallen out of love with your business, ask yourself —
“Am I spending more time talking about my work than actually doing it?”
Because your business isn’t the post.
It’s the promise you fulfil after someone says yes.
❤️
P.S. This is literally what I help people with. I help you fix the vehicle — your messaging, your marketing, your visibility, so it actually feels like an extension of your genius, not a distraction from it.
We don’t make it boring. We make it magnetic as fck.
Because when you finally learn to drive the damn vehicle properly, you spend more time doing what you actually love.
That’s the goal.
Less polish. More purpose. More delivery. More profit.
Woop, are you with me? 🤘
[ 𝙄𝙛 𝙮𝙤𝙪 𝙧𝙚𝙖𝙙 𝙩𝙤 𝙩𝙝𝙚 𝙗𝙤𝙩𝙩𝙤𝙢, 𝙮𝙤𝙪’𝙧𝙚 𝙤𝙛𝙛𝙞𝙘𝙞𝙖𝙡𝙡𝙮 𝙥𝙖𝙧𝙩 𝙤𝙛 𝙩𝙝𝙚 𝙚𝙭𝙥𝙚𝙧𝙞𝙢𝙚𝙣𝙩 😏 𝘾𝙡𝙞𝙘𝙠 “𝙡𝙞𝙠𝙚” 𝙤𝙧 𝙙𝙧𝙤𝙥 𝙖 𝙘𝙤𝙢𝙢𝙚𝙣𝙩 𝙨𝙤 𝙄 𝙘𝙖𝙣 𝙩𝙧𝙖𝙘𝙠 𝙬𝙝𝙖𝙩 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙝𝙞𝙩𝙨 𝙝𝙖𝙧𝙙𝙚𝙨𝙩 𝙝𝙚𝙧𝙚 𝙫𝙨 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠.]
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You can’t scale what you’re not delivering.
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