I aint seen nobody teaching this. Not like this. Not in the way it actually needs to be taught. And it's costing you clients every single bloody day. EEEK. So sit wi' this for a secondo… You spent hours on that post. Maybe actual days obvs. Agonised over the hook like it were gonna save ya actual life. Rewrote the caption four times. Posted it. Immediately closed the app because you couldn't handle watching the numbers. Went and made yourself a snack you didn't even want. And then. Somebody commented. A real actual breathing HUMAN stopped mid scroll. Read YOUR words. Felt summat. And took the actual time to say summat back. And you dropped a heart emoji and kept scrolling… Or worse. You typed. Deleted. Typed again. Deleted again. Stared at the screen for three whole minutes going oh god oh geez what do I even say. Told yourself you'd come back to it later. And later never came. It never does does it. Meh. Right. Hear this. That were a client. Not maybe. Probably. Like TOTES probably. And you just let 'em walk straight out the door because nobody ever taught you what to do when someone actually showed up. OOOFFF. Join us in The Backroom for CASH IN THE COMMENT$ (👆) Simplicity. Soul. Sarcasm. Always. Mimi x x x

Heads up… There are some HUGE OOOFFF moments incoming ChatGPT has totes levelled up and now does flyers, posters, banners… the whole shebang… and I kinda do get why so many people are jumping on it… it's fast… it's easy… it gets the job done… But ooofff… here's the thingy-ma-bobbles that's been niggling at me… So many peeps using the same tool… in the same way… with the same templates… and everything is starting to look kinda identical… different words… different colours… same layout… same meh energy… and when everything looks the same nobody actually looks at anything… You know what that's called… blending in… and blending in is the one thing you abso-fricken-lutely cannot afford to do… And here's the meh problem with trends that can kick you in the ass… They're designed for mass adoption… which means by definition they cannot make you stand out… the moment something is everywhere it stops being distinctive… and instead of expressing something totes yours you start asking how do I use this trend well… which is a completely different question with a completely different outcome… And over time your audience stops associating the visual with YOU and starts associating it with the trend… so when it fades… and it will… so does the recognition you worked so hard to build… ouch… So here's some yummy food for thought for next time you see a trend and you're gonna jump in head first… Ask yourself this before you hit post… 👉 Does this actually look like ME and my business… or have I just filled in someone else's template obvs… 👉 If I took my name and words off this… would anyone know it was mine… 👉 Am I showing up here or am I kinda watering myself down to fit a format… 👉 Will someone scroll past and go… oh wow that is SO epic af… or will they scroll straight past without blinking… 👉 Does this feel like MY brand or does it feel like everyone else's brand with my colours slapped on it… Because your visual identity should be so undeniably YOU that someone scrolling at a hundred miles an hour goes… OOOFFF that's Mimi… or oh HELLO that's Sarah… or oh that's HER… without even reading a single word… WOOP…

something that happened this week because it totes stopped me in my tracks and reminded me exactly why The Backroom community is what it is… and why I'm so damn grateful for it so I had this idea… I was gonna open the Backroom up for 48 hours… let the outside world have a nosy… see the vibe… see the epic humans… see what actually goes on in there part of me kinda thought it would be great for visibility for everyone inside and also the space itself… a little experiment… would people see it and wanna jump in? So before I did anything… I asked The Backroom members… obvs and their responses changed my mind completely One said "I've written things in here I wouldn't share anywhere else publicly" another said "what makes a space like this special is that you can share vulnerably… that's the whole point of being behind a paid wall with people you trust" Another said "I'd feel really uncomfortable if a private community suddenly went public… even for 48 hours" And I sat there reading those and just went… yeah THAT is it. THAT is what makes this place different… epic af… and worth protecting always the fact that people come in and say the real thing… the scary thing… the vulnerable thing… without performing… without worrying about who's watching… without softening it for public consumption You don't find that everywhere… totes not and it's not something I'm ever gonna trade for visibility… not even for a nano second so we're staying private… always… what's said in the Backroom stays in the Backroom ✌️ BUT… it did make me think about the people on the outside… if you've been kinda watching from out there… wondering what actually goes on in the Backroom… wondering if it's your kind of space… here's what I can tell you it's a space where people say the thing they've been too scared to say anywhere else… where they show up for each other without even being asked… where the conversations are real and the results are real and the HUMANS are amazing

Your opinions are not gonna cost you clients… 𝗧𝗵𝗲 𝗹𝗮𝗰𝗸 𝗼𝗳 𝘁𝗵𝗲𝗺 𝘄𝗶𝗹𝗹. 𝗧𝗼𝘁𝗲𝘀 𝘁𝗵𝗲 𝗹𝗮𝗰𝗸 𝗼𝗳 𝘁𝗵𝗲𝗺. I spent so long watching people online trying to be palatable… trying to say things that nobody could possibly disagree with… softening every edge… qualifying every statement… adding that little but of course everyone's journey is different disclaimer onto the end of everything just in case… just in case… just in case…pfffttt And their content is just… there… isn't it… inoffensive… forgettable… beigy af… existing quietly in the middle where nothing really lands and nobody really feels anything… And then I watch someone else open their mouth and say something that makes half the room go YES FINALLY and the other half go absolutely not and I think… THAT person… that person is going somewhere… Because here's the thing that changed everything for me when I actually let it sink in… 𝗬𝗼𝘂 𝗰𝗮𝗻𝗻𝗼𝘁 𝗯𝗲 𝗠𝗘𝗚𝗡𝗘𝗧𝗜𝗖 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲. Totes cannot. And honestly… why the fck would you wanna be… Because magnetism doesn't work like that does it… magnets attract AND repel… that is literally the whole point of them… the repelling isn't the failure… the repelling is what makes the attracting so powerful… and if you're not repelling anyone… you're probably not attracting anyone either… you're just… floating there… neutral… meh…n that sucks… When someone unfollows you because you said something real… that is not a bad day… that is the filter doing exactly what it's supposed to do… 𝗜'𝗺 𝘃𝗲𝗴𝗮𝗻. I'm sweary. I live in Bali with a rescue dog and a family of toads under my kitchen sink. I have very strong opinions about integrity and honesty and what it actually means to stand for something… and I share them… loudly… consistently… without the disclaimer on the end… Not everyone likes that. And honestly… good. 😂 Because the ones who do… they're MY people… they find me fast and they stay and they don't need convincing because they already feel it before I've even finished the sentence… You don't need more followers. You need the RIGHT damn ones. And the only way to get the right ones is to stop contorting yourself trying to appeal to all of them FFS…

It's kinda strange how the stuff I used to beat myself up about as a kid… the stuff I used to pull myself down for… is now the stuff I celebrate most about myself… I remember being that kid who never felt like she fit in… the awkward one… the shy one… the weird one… the one who didn't wanna be part of the crowd because something about it always felt icky and clicky… but then also felt that quiet lonely feeling of being on the outside going… what is wrong with me… why can't I just be like everyone else… meh… Trying to force myself into spaces that never felt right… watching everyone else seem to have these huge groups of friends and wondering why that just… wasn't me… obvs wasn't me… never gonna be me… and back then that felt like a problem…and it was lonely af at times And it took me almost fifty freaking years to realise… Those are ALL the parts of me I now celebrate most. I'm not gonna be like anyone else. Because I'm not. Totes not. And I'm done pretending otherwise. Fck that… I celebrate my weirdness. I celebrate my quirks. I'm not gonna play a game just to fit in… I'm quiet… but I'm deep and I'm curious and I think about things most people skim straight past… and I love that about myself now even though back then it felt like something to fix… I love pickles. I love dogs. I love doing random weird stuff. I'm kinda obsessed with unique people… people who go against the grain… people who aren't scared to show their actual identity even when it doesn't fit the mould…those are my people… I never wanted to wear pink as a kid when everyone else was drowning in it… and honestly… not much has changed… 😂 And now I stand out. Because of me. Not despite me. So if you're reading this and you recognise that feeling… that kid who never quite fit… who felt too much or not enough or just… different… I'm gonna tell you what I'm telling that little version of myself right now… She was doing good. She stayed true to herself when everything around her was telling her not to. And I love her for that. ❤️